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Barbara Corcoran’s Insider Tips To Success Against All Odds

She’s 73 years old, an icon of entrepreneurship and a regular on Shark Tank. Barbara Corcoran, recently took time to share her insights and some insider tips.

Beginning as a real estate maven in New York City, she spent 23 years building her real estate business from an initial $1000 investment into a $66 million dollar payday when she sold it in 2001.

Now she advises companies she’s invested in, manages her own personal brand, hosts a podcast and is best known as a Shark on Shark Tank.

What’s her best advice to new business founders and marketers?

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1: Fall down a lot

Raised with 9 siblings, Barbara’s mother didn’t have time to help the kids so she learned to fail at everything before figuring it out. She learned that failure is simply a part of the process, and confidence is what gets you back on your feet each time you fall. Keep trying, take failure in stride and you’ll figure out how to succeed.

“I am a great failure. All of my successes come on the heels of failure. Great sales people are great at empathy and great at failure.”

Takeaway: To reach success, fail fast and fail often.

2: Don’t give up

Shark Tank almost passed Barbara up. She was initially offered a seat, but then received notice that her spot had been given to another woman. Barbara was distraught but not willing to give up.

She contacted Mark Burnett, the man who owns the TV studio where Shark Tank is filmed, and sold herself to him. Impressed that she refused to give up, Mark gave Barbara the job.

Takeaway: Never, ever, ever give up.

3: Put in the time

When Barbara was 55, she sold her real estate business to go into media. She wanted to talk real estate in front of a camera, but what she didn’t realize is that she was totally unprepared for this new career.

She was now working twice as hard just to make a start. She found out her contacts were no good, she had no influence and she felt like a loser.

This is where most people would have quit, but she dug in and pursued her new passion until she got to where she wanted to go.

Takeaway: Dedicate a certain portion of every single day to reaching your goal.

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4: Start now

Wherever you might be in life – college, starting a career, midlife or retired, now is the time to start on your new business or building your dream. You will likely never have the energy and enthusiasm that you have now.

Delay will cost you in so many ways, while getting started now will reward you with more and faster success. ‘Ready, fire and aim’ can overcome numerous obstacles that otherwise might seem insurmountable.

“If you stand back and analyze the best way to do something, you’ll be standing there forever. You’re always smarter under fire than you are standing on the outside assessing a situation. You can’t study to be an entrepreneur. Sometimes you just have to jump.”

Takeaway: Start now. Right now. Right NOW.

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5: Start low and work up

Barbara was the second oldest of 10 kids and money was tight, which is how she learned early on to pull her own weight and find ways to make money.

By the time she was 23, she’d worked in over 20 jobs. She credits her time working as a waitress because learning to serve others was good training for becoming an entrepreneur.

Takeaway: Don’t be afraid to start at the beginning or at the bottom.

6: Haters are motivation

Barbara users her naysayers as motivation for her success.

Perhaps her best known example of this is when her real estate partner and boyfriend Ramon Simone left her for her secretary. His parting words were, “You’ll never succeed without me.”

The burning desire to prove him wrong resulted in her building the number 1 real estate company in New York City, eventually selling it for $66 million.

Takeaway: Be thankful for people who say you can’t do it, because you’re going to use their negative comments to fuel your success further and faster than any motivational speaker could do for you.


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7: Look successful to become successful

Barbara wanted to present herself as already being successful.

She knew that having a celebrity client would be good for business, so she set her eyes on Madonna. But since Madonna wouldn’t return her calls, Barbara put out a report listing the things she thought Madonna would want in a home, projecting herself as being a broker to the stars.

This new image brought in business and eventually led to working with Richard Gere and others.

When Barbara got her first paycheck, she headed straight to Bergdorf Goodman to buy an expensive coat. “If I looked like I was able, then I was able. Perception creates reality.”

Takeaway: There is truth in, “Fake it ‘til you make it.”

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8: Expand as soon as possible

Barbara admits she’s not good at saving money, but she is good at investing in her own business and expanding that business as quickly as possible.

Even now she invests in others’ businesses and encourages them to grow, with the thought that if your business isn’t expanding into new products, new niches and new markets, then it’s shrinking.

Takeaway – What products and services can you add to your business? Can you outsource some of your work so that you can focus on expansion? And how can you leverage the assets you already have to grow your business bigger?

9: Leverage the media

Perception can be everything. Barbara once had six of her employees on the New York Time’s top 10 brokers’ list.

What most people don’t know is that none of her staff deserved their position because none of them were even in the top 20.

Barbara had taken out an ad in the New York Times showing photos of some of her employees with the title, “Power Brokers”, thereby cementing her company’s status in the minds of journalists and clients alike.

“Perception creates reality. If you want to be successful in real estate you have to look bigger, better, stronger than your competition.”

Takeaway – How can you leverage the media to your benefit? One of the easiest ways I’ve seen marketers do this is to advertise on well-known websites and then include an, “As seen on___” banner on all of their sales pages.

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10: Get your price

When Barbara decided she wanted to sell her company in 2001, she called someone she thought might be interested in purchasing it. He offered her $22 million dollars. Not a bad payday, but Barbara insisted she wouldn’t sell for less than $66 million.

With each consecutive offer, Barbara held strong and eventually she got her asking price.

Takeaway – You’re worth more than others would have you believe, and you might be charging too little for your best products and services. Test out higher prices to find the sweet spot where you make the most money.

11: Drop dead weight

This one sounds harsh but it worked. Every six months Barbara would evaluate her brokers and fire the lowest performing employees. Her view is she works too had to let others bring her or her business down.

“If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.”

Takeaway – Are some of your products selling far better than others? Either revamp or relaunch the lowest performers or sell them off.

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12: Stay in the game

She once blew an entire year’s profit making videotape tours of her listings, but no one wanted to give them out. By luck, her husband came back from South Korea and told her about this new thing called the internet.

She immediately registered her domain name, posted the listings and had two sales within the week. Next, she registered all of her competitors’ domain names, too.

Takeaway: Stay on top of new trends and technologies and don’t hesitate to immediately put them to use.

13: Create the illusion of popularity

When she was struggling to meet her sales goals, she remembered that, “Everyone wants what everyone else wants.”

She set up a secret sale and asked her brokers to invite their best customers at a specific time when the properties would be revealed. More than 200 people showed up for 88 properties.

“They took worse apartments because they saw 100 other people behind them who wanted them, too.”

Takeaway: Position yourself as someone who chooses your clients, rather than someone who begs for business. Position your products as exclusive, highly desired and without peers.


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14: Find your opposite.

Barbara’s business partner was great at everything she was bad at. As soon as you can, hire the person who can do all the things you cannot do. Of the hundred or so businesses she’s invested in, every successful one is a partnership of two opposites with mutual respect. Make it crystal clear from the beginning about what your jobs are.

Takeaway: Find someone – partner or assistant – to fill in the skills you lack and help propel you to the top.

15: Steal. A lot.

While she’s gotten a lot of credit for being an innovator, Barbara says it was all thievery. She noticed billboards that had faces, so she started putting her face on billboards.

She saw a color-coded announcement board in an Italian airport and started color-coding her listings. She says she doesn’t think she’s had an original idea in her life.

“If you have an idea, immediately move on it. To start that fire and get it burning immediately…it’s everything.”

Takeaway: Watch what is working for others and find ways to adapt those techniques to your own business.

16: Follow your intuition.

Your head knows some stuff, but your gut has access to a lot more information that you’re not consciously aware of.

“I don’t listen to my head. Left-brain logic gets in the way. In the earlier years of Shark Tank, I used my head all the time. Now I’m really just sizing up individuals on the basis of my gut reaction.”

Takeaway: Listen not just to your head, but also to your heart and your gut.

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17: Be of service.

Whether it’s your employees, your outsourcers or your customers, you work for them. Being a great leader and provider of products and services starts by loving the people you are serving and helping them to be the best they can be.

“The minute you start thinking people work for you, you’re not a good boss. If you focus on building others’ success, they reward you with loyalty and extra work – and they drag you up the ladder with them.”

Takeaway: Treat your outsources, virtual assistants and employees as you would like to be treated, or better.

18: Get out of your own way.

Like many people, Barbara had to overcome the voices in her head and in her life that told her she couldn’t do it.

“Your biggest enemy in business is not your competitor. It’s the negative tapes you have in your head from some other era, some injury, some insecurity. It took me, gosh, probably 20 years to replace those negative tapes. It’s key! People get held back by themselves.”

Takeaway: Monitor your own thoughts as though your success depends on it, because it does.

19: Embrace your fears.

One of Barbara’s most memorable failures was when she lost her voice while giving her first presentation.

Mortified that others now knew she was terrified of public speaking, she realized, “I had two choices: I could stay in the rabbit hole and be ashamed and embarrassed or I could learn how to do it.”

She figured that getting in front of a small group of students was the best next step and volunteered to teach a real estate night course at NYU.

Not only did she overcome her fear of public speaking, but she also found one of her best salespeople in that class and recruited her into her own business.

“It’s when you’re uncomfortable that you learn and grow the most.”

Takeaway: Feel the fear and do it anyway.

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19: Know when to let it go.

She let go of her first business with her ex-boyfriend when he ran off with her secretary.

Maybe she could have continued to work with him, but instead she let go of it and founded her own business.

Later, she let go of that business and since then her net worth and visibility have increased a further tenfold.

Takeaway: Build your business with an eye to selling it one day. When you do, you’ll not only have a big payday, but also the ability to start another adventure even grander than the one before.

20: Be thankful

It would be easy for Barbara to focus on the long hours she has spent working as well as all the things she sacrificed to get to where she is today. Instead, she realizes that few people get to be in her position. Rather than complaining, she is thankful to have come so far and built so much.

“I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot of times in the evening, I’ll write down what my goals are for the next day; When I wake up, I look at that list again. I meditate.”

Takeaway: Start a gratitude journal where you write down what you are grateful for every day. Commit to doing this for just 30 days and see how it transforms your life.

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21: Know that you deserve success

When she was a tiny fish in a very big pond of real estate, Barbara would tell herself, “I have a right to be here.” This assertion gave her confidence whenever she felt out of place or overpowered.

“That singular belief created my success. I cheerlead myself. I think, ‘You have just as much right as that guy to be here, you have the right to be as rich as he is, this isn’t a frat boys club.’ I get arrogant in my head – hopefully I don’t act arrogant on the outside, but that arrogance pushes me forward.”

Takeaway: Each morning, look at yourself in the mirror and tell yourself that you love yourself, you are enough and you deserve success.

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21.5 Become an irrational optimist and follow insider tips

If you’re going to be an entrepreneur, you need to become optimistic to the point that exceeds logic.

“You have to see everything as half-full even though everyone is saying you have nothing in your glass.” Rational analysis can be dangerous for a budding entrepreneur. Starting out, “You almost need to have a low IQ,” says Barbara.

Optimism can be more important than intelligence.

I’m reminded of the story of two little boys playing on a frozen stream. When one falls through the ice and drifts away from the hole, a neighbor calls the emergency number to get rescue personnel there. But the other little boy sees his friend trapped under the ice, grabs a small tree branch and starts hammering at the ice with all his strength. He breaks through and pulls his friend to safety.

When the firefighters get there, they attend to the boys and send them to the hospital by ambulance. Two firemen then survey the scene and wonder how the little boy rescued his friend.

They take turns trying to break through the ice with that same little tree branch. These are big guys using all their strength and they can’t do it.

One of them turns to their fire chief and asks, “Boss, how did the child break through when we can’t do it?” And the fire chief replies, “He broke through because there was no one here to tell him he couldn’t do it.”

Takeaway: People will give you a hundred good reasons why it won’t work. Whether or not you choose to believe them is up to you.

Closing Comments

So there you have it. Barbara Corcoran’s insider tips to success against all odds. I hope you found some useful information and acquired some good take aways that you can utilize going forward.

I always find insights of highly successful entrepreneurs and business owners worth while to listen and give thoughful consideration. After all, they must be doing something right, or they wouldn’t be as successful as they are.

Now there is one last thing that I would like to do. As my regular reader know, we have recently launched our new agency, which key focus is to help new entrepreneurs, beginning marketers, freelancers, and anyone trying to find their way in internet marketing and online business.

As I have stated, there are many who start up, but few who survive, and even fewer who thrive. And expenses eat you alive when your just starting out and working so hard to develop revenues in those first few months, quarters, and even on into years. Building a business takes time, and that is especially true with online busiensses.

So I am going to close with my own personal insider tips. And you cn see more at online agency at davesethagency.com.

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Updated 6/18/2023

How To Find Unknown Marketing Resources To Explode Sales

Discover hidden marketing resources and use them to skyrocket your sales. Our tips will help maximize your marketing efforts and reach your target audience.

Marketing Resources come at you like a hail storm. Fast, hard and a lot of hits. It’s hard to sort through what may best fit your needs, and wallet.

Finding new marketing resources

New marketing resources are essential for any business that wants to stay ahead of the competition. By discovering underutilized channels and leveraging unconventional strategies, businesses can differentiate themselves from their competitors and connect with their target audience in new and exciting ways.

Finding quality tools that fit your budget is equally challanging. In this article, I will provide insights and tips for finding unknown marketing resources and leveraging them to boost sales and grown your business, without exhausting your bank account.

Costs considerations for marketing resources

How can one not incorproate cost consideration into all of your business decessions? Too often we spend high dollars on products or programs we feel are required for our business. Or subscribe to platforms with monthly fees that drag us down month after month. Either we can not find similar resource alternatives, or we are just unaware of other resources, or lower cost alternatives.

Low cost, or even no cost resources are great, but there is always a challenge in keeping quality. If you can acheive the benefits, functionality or quality that you need at a lower cost, then that is a great benefit to your business.

We often focus so hard on the revenue side, (i.e. making money), that we tend to discredit or overlook the expense side. Whenever you can find low cost, or no cost resources, you are one step further ahead, and on the right track to running a successful business.

Importance to our daily business

These resources are important to meet all our daily business needs. Today I will share many of the tools and resources that I use for my business, as well as other tips and hints that I have found particularly useful.

Key Focus

A key part of my focus, and a part of why these items are valuable, is that most are low cost, while still offering high-quality benefits and features. It turns out there are some pretty great tools that are free to use, so I will be sharing a few of those as well.

Keep in mind that any tool or program with a one-time payment will contineu to save hundreds of dollars every year in subscription costs. So due to the importance of keeping a keen eye on expenses, I will provide some high-quality, low cost.alternatives to help overcome the cost hurdles that we all face.

So without further ado, let’s dig into some marketing resources to grow your business.

Uncovering hidden marketing resources

One of the first steps to finding unknown marketing resources is to identify unconventional marketing strategies. While many businesses used to rely on traditional marketing channels, such as TV commercials and print ads, the world is continually evolving.

And there are numerous new and different channels that can be used to promote products or services. Internet marketing is leading the charge with new and eveloving channels, products and service, For example, businesses can leverage user-generated content, influencer marketing, or video marketing to reach their target audience.

Underutilized marketing resources

In addition to identifying unconventional marketing strategies, it’s also important to look for underutilized marketing resources. A good example of “underutilization” may be the use of social media platforms.

While many businesses use social media to promote their products or services, they may not be taking advantage of all the features that each platform offers. By diving deeper into each platform and exploring new features, businesses can uncover untapped marketing resources. And there are specifc tools that can be very helpful in doing this.

Finally, it’s important to constantly be on the lookout for new marketing channels. By attending conferences, networking with other businesses, and staying up to date on industry news, businesses can discover new marketing resources and stay ahead of the competition.

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How to identify unconventional marketing strategies

Identifying unconventional marketing strategies can be a daunting task, especially for businesses that are used to relying on traditional marketing channels. However, by taking a step back and thinking outside the box, businesses can uncover new and exciting ways to promote their products or services.

One of the first steps to identifying unconventional marketing strategies is to analyze your target audience. Understanding your target audience’s behaviors, preferences, and interests can help you identify marketing channels that may be outside of the mainstream but still effective.



Examples

If your target audience is highly active on a niche social media platform, such as Reddit or TikTok, you may want to consider leveraging those platforms to reach your audience.

Another way to identify unconventional marketing strategies is to look at what your competitors are not doing. If your competitors are all using the same marketing channels, such as Facebook and Instagram, you may want to consider exploring alternative channels that can help you stand out from the crowd. Just make sure to do your homework to make sure that an outside-of-the-box idea still meets criteria that fits your target audience well.

Social Media Marketing Resources
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The main point is there are many opportunities out there, and all you need to do is find something a little different to really cash in. It is always better to be the big fish in the little pond, vs the little fish in the big pond. Find the pond that you can stand out and be the “big fish”.

Emerging trends and technologies

In addition to analyzing your target audience and competitors, it’s also important to consider emerging trends and technologies. For example, virtual and augmented reality are rapidly gaining popularity, and businesses that can find ways to incorporate those technologies into their marketing strategies may be able to capture the attention of their target audience in new and exciting ways.

I would be remise to write an article about technologies and not mention ChatGPT. This technology is changing the world of internet marketing. If you’re not educating yourself and using ChatGPT, then you’re missing out! (I can’t be more clear than that. Period!)

Finally, it’s important to keep an open mind and be willing to experiment with different marketing channels and strategies. By trying new things and testing different channels, businesses can uncover untapped resources and identify which strategies are most effective for their specific needs.

Identifying unconventional marketing strategies requires a combination of research, creativity, and a willingness to take risks.

By analyzing your target audience, competitors, emerging trends, and technologies, and being open to experimentation, you can uncover new and exciting ways to promote products or services and achieve your marketing goals. Find a way to be the “Big Fish”.

Examples of underutilized marketing resources

Underutilized marketing resources often occur when you overlook or underestimate the potential. Or perhaps you avidoed something because it may require more efforts or investment. Or perhaps it may be an area you do not have experience with, and are not comfortable in engaging.

There are alternatives to address and overcome any of these hurdles or concerns. By leveraging these resources, you can gain a competitive advantage and reach new audiences. Here are some examples of underutilized marketing resources:

Influencer marketing on smaller platforms

While influencer marketing is becoming more popular, many businesses focus solely on Instagram or YouTube influencers. However, there are numerous smaller platforms and niche communities where influencers can have a significant impact, such as Discord or Twitch.

User-generated content

User-generated content is a powerful marketing tool that allows businesses to tap into their customers’ creativity and enthusiasm. However, many businesses do not take full advantage of this resource. For example, a fashion brand could encourage customers to share photos of themselves wearing their products on social media and repost the best submissions.

Niche Partnerships

Building partnerships with other businesses in your niche community can be a highly effective way to reach new audiences and build brand awareness. For example, an internet marketer could partner with a blogger who covers the same niche. Or two marketers in compatible niches may partner with promotoin of complementing products.

Podcast advertising

Podcasts are rapidly gaining popularity, and advertising on podcasts can be an effective way to reach engaged and attentive audiences. However, many businesses do not consider this option. For example, a financial services company could advertise on a personal finance podcast. This is the goal of influencers. Grow large enough, and gather a large enough following that brands will want to ink an advertising deal with you. It’s hard to write about podcast and not mention Gary Vaynerchuk, The GaryVee Audio Experience.

SEO for niche keywords

While many businesses invest heavily in SEO, they often focus on broad, highly competitive keywords. However, targeting niche keywords that are specific to your business or industry can be a highly effective way to drive targeted traffic to your website.

Overall, these are just a few examples of underutilized marketing resources. By exploring these and other similar options, you can uncover and expand your marketing reach and achieve your goals in new and innovative ways.

Tips for uncovering unknown marketing channels

Uncovering unknown marketing channels can be challenging, but it can also be highly rewarding. By finding new channels to reach your target audience, you can expand your marketing reach and build brand awareness. Here are 6 tips for uncovering unknown marketing channels:

Start with research

Managing marketing REsources starts with research

The first step in uncovering unknown marketing channels is to do your research. Start by analyzing your target audience and their behaviors, preferences, and interests. Look for channels and platforms that your target audience is using, but that your competitors may not be leveraging.

Experiment with new platforms

Once you have identified potential new marketing channels, begin to test and experiment with them. Try posting on a new social media platform or advertising on a niche website. Start with free resources when possible, If paid is necessary, always start with a small investment and measure the results to see if it’s worth investing more. Be slow and methodical to scale. Just becuase you had some success, with a single test, test again to make sure it wasn’t an anomolay or you just happend to have some luck.

Attend events and conferences

Attending industry events and conferences can be a great way to network with other professionals and learn about new marketing channels and strategies. Take the time to attend sessions and talk to other attendees to gain insights and ideas. Build relationships.

Ask your customers

Your customers can be a valuable source of information about new marketing channels. Ask them how they found you or your product. Ask if there are any platforms or channels they use that you are not currently leveraging.

And as always is the case on the internet, track, track, track. Don’t work with a blindfold on. Know exactly what is working and just as importantly, what is not working. Allocate your time, resources and funds accordingly. If you aren’t tracking, you’re likely less than 30-40% efficient. If you not only want to survive, but thrive, tracking is a requirement!

Collaborate with others

Collaboration with other marketers, businesses or influencers in your industry or niche can be a great way to uncover new marketing channels.

For example, you could partner with an influencer on a new platform to reach their audience.

Or approach successful marketers in your niche to do a joint venture.

Swap email list. Or agree to place each others products on the other’s thank you page.

Again, build relationships, expeciall with others who are successful. Win-win opportunites are good for both parties. It is challanging to find the right fit with someone, but once you do, this can be huge for both.

Collaboration can take on many forms

Keep an eye on emerging trends

Emerging technologies and trends can open up new marketing channels. For example, the rise of voice search and smart speakers has created new opportunities to optimize their content for voice search. SMS opportunites are growing. And of course the opportunities are endless with ChatGPT.

By exploring new platforms, attending events, collaborating with others, and keeping an eye on emerging trends, you can find new and innovative ways to reach your target audience and grow your customer list, or following.

Leveraging unconventional marketing strategies

Once you have identified unconventional marketing strategies, it’s important to create a plan for leveraging them. Creating user-generated content campaigns that encourage customers to share their experiences with the brand on social media is just one example of leveraging external resources.

By leveraging the power of user-generated content, you can increase brand awareness and connect with your target audience in a more authentic way.

In addition to user-generated content, influencer marketing is another unconventional strategy that can be highly effective. By partnering with influencers who have a large following on social media, businesses can tap into new audiences and boost sales.

Or another example is through video marketing. Although video marketing has grown tramendously in recent years, there are still variation as well as niches, where it is still somewhat unconventional.

By creating engaging videos that showcase a product, program or service, you can capture the attention of your target audience and increase brand or recognition awareness.

Strategies for maximizing impact with unconventional marketing

Unconventional marketing strategies can be highly effective, but they require careful planning and execution to maximize their impact. Here are some guidelines and strategies for maximizing impact with unconventional marketing:

Target the right audience

From the redundancy office of redundancy. Yes, sorry to repeat myself from earlier. However knowing your audience is such a core fundamental foundation of your business that I feel it needs to be repeated. Although I will promose not to state it 7 time in this blog alone, you will hear me repeat it again in future blogs.

Unconventional marketing strategies often work best when targeted to a specific audience. Before launching any unconventional marketing campaign, it’s important to define your target audience and understand their behaviors, preferences, and interests, and thus, ensure your new marketing approach is a good fit.

Be authentic

Authenticity is key when it comes to unconventional marketing. Consumers are becoming increasingly savvy and can quickly spot inauthentic or insincere marketing tactics. To be effective, your unconventional marketing strategy needs to be genuine, relevant, and aligned with your brand values. Your new marketing channel or strategy must align not only with your audience, but with who your audience knows you as. You should always remain constant in who you are, and the content that you provide.

Use storytelling

Storytelling can be a powerful way to engage consumers and build emotional connections with your brand. When you incorporate storytelling into your message, it makes your brand more relatable and memorable. This is even more effective if it is a story that your audience can see themselves in, or has had the same or a similar experience. I have discussed story telling in several blogs in the past.

Stories can be captivating. Your audience will be back for an encor

Leverage user-generated content:

User-generated content can be a highly effective way to amplify the impact of your unconventional marketing campaign. Encourage customers to share their experiences with your brand on social media, and repost the best submissions on your own channels to build social proof.

Beyond social media post, user-generated content could include testimonials, Q&A, customer spotlight, interviews, contests or challanges, surveyes, case studies or any cusotmer interaction activites that may best fit your audience that may may relate with.

Unconventional creativity

Unconventional marketing strategies require creativity and outside-the-box thinking. Don’t be afraid to take calculated risks and experiment with new ideas, as long as they are aligned with your brand values and target audience.

Take for example Blendtec’s “Will It Blend?” Series – The blender manufacturer Blendtec gained notoriety for its series of videos featuring their blenders destroying a variety of objects, from smartphones to golf balls, as mentioned earlier. The videos were hosted by the company’s founder, Tom Dickson, and quickly gained a following on YouTube. Here’s the URL link to one of their videos: https://www.youtube.com/watch?v=lAl28d6tbko

Or another crative example was Burger King’s “Whopper Detour” campaign: The fast food chain offered customers a one-cent Whopper if they ordered through the Burger King app, and then directed them to a McDonald’s location to pick it up.

Use data to measure and optimize:

Like any marketing campaign, it’s important to measure the impact of your unconventional marketing strategy and optimize as needed. Use data to track engagement, conversions, and other metrics, and adjust your strategy accordingly.

Unconventional marketing strategies can be highly effective at reaching and engaging consumers in new and innovative ways. Target the right audience, being authentic, leverage storytelling, use-generated content, be creative, and use data to measure and optimize. Implement these strtegies and you can maximize the impact of unconventional marketing.

Be sly, and creative, like Charles the fox.
This is Charles. Charles is sly and very creative. Be like Charles.

Examples of successful unconventional marketing campaigns

There are many examples of successful unconventional marketing campaigns that have been launched in recent years, that have utilized the power of the internet and social media. Here are a few examples of campaigns that have gained significant traction and achieved notable results.

Nathan Apodaca’s TikTok Video

In 2020, Nathan Apodaca, a man from Idaho, posted a video on TikTok of himself skateboarding and drinking Ocean Spray Cran-Raspberry juice while singing along to the song “Dreams” by Fleetwood Mac. The video quickly went viral and inspired millions of people to recreate the same video, using the hashtag #DreamsChallenge. Ocean Spray capitalized on the viral moment by gifting Apodaca a new truck and launching a social media campaign that encouraged others to share their own #DreamsChallenge videos.

Old Spice

The Man Your Man Could Smell Like” – This advertisement features actor Isaiah Mustafa in a humorous and over-the-top promotion for the company’s men’s grooming products. The ad has received over 57 million views on YouTube and has been widely parodied and referenced in pop culture.

Chipotle

Halloween Boorito” Campaign – In 2020, Chipotle launched a Halloween-themed campaign that encouraged customers to visit its restaurants in costume on Halloween for a discounted burrito. The campaign featured partnerships with TikTok influencers like Brittany Broski and David Dobrik, who promoted the campaign on their social media channels.

These are only 3 of many campaigns that demonstrate the continued effectiveness of unconventional marketing strategies to engage audiences and build brand awareness. By leveraging social media, creativity, and partnerships with influencers, these brands were able to create campaigns that resonated with consumers and generated significant buzz.

You don’t need to be famous

Jeanne Harris’ “Jolly Cat” Videos: Jeanne Harris is a retired grandmother from Washington state who created a series of videos featuring her cat, Loki, performing various stunts and tricks. The videos quickly went viral, gaining millions of views and even earning Harris a spot on “The Ellen DeGeneres Show.” Here’s the link to one of her videos.

Tips for creating your own unconventional marketing campaigns

Creating your own unconventional marketing campaign can be a challenging but rewarding experience. Here are some tips to help you get started.

The basic foundation

The basic foundation remains the same. Know your audience, embrace creativity, and strike out in something new that will likely ressonate with your audience. You’ll want to stand out and capture people’s attention. Humor can be good, but is sometimes risky. Pets and animals are always popular too. Just be sure anything you create is in good taste.

Leverage social media

Social media is a must for every marketer, blogger and internet business. Platforms like TikTok, Instagram, and Twitter are great places to launch unconventional marketing campaigns. These platforms offer a huge audience, easy-to-use tools for creating and sharing content, and the highly sought after potential to go viral.

But you really need to do a thorough assessment of your audience, your brand and the social media platform itself. There are many available.

Opportunites exit in so many different forms and channels, really does depend heavily on your audience dempgraphic and where they spend their time. Consider Reddit, LinkedIn, Pinterest, Snapchat, Twitch as a base starting place to review.

Partner with influencers

Partnering with influencers can help you reach a wider audience and build credibility for your brand. Collaborating with an influencer when you are not well known or have little to offer can be challenging, but it is not impossible. Look for influencers who align with your brand values and have a following that matches your target audience.

Research the influencer’s background to see if they have a history of collaborating, and who they have collaborated with in the past. Many influencers may be more open to collaborating with upstarts than you may think.

Work to build a relationship first, instead of simply approaching them with a request to collaborate right away. Follow them on social media, engage with their content, and share their posts. Get to know them and once you’ve established a relationship, then you may consider approaching them with a specific collaboration proposal.

Have a plan

Have a well thought out, logical plan to offer something of value. Even if you don’t have a large following, big budget, or a big name, you may be able to offer something of value, such as access to exclusive content, early access to new products, or an opportunity for them to be featured on your website or social media channels.

You can also offer to promote the influencer’s content to your own audience. Another strategy is to request to inteview them. Sometimes they may be open to an interview, especially if they are a podcaster, or someone who prefers speaking.

Stay true to your brand

While unconventional marketing campaigns can be fun and exciting, it’s important to stay true to your brand values and messaging. And as I noted earlier, be aware of following your standards for good taste.

Review any plans or marketing strategies with multiple sets of eyes to make sure you don’t have any content that could be misinterpreteded or ill taken content. Don’t do something just because it’s trendy or popular if it doesn’t align with your brand’s identity.

By following these tips, you can create an unconventional marketing campaign that captures people’s attention, builds brand awareness, and achieves your marketing goals. Remember, the key is to be creative, innovative, and true to your brand.

And consider taking the path not well traveled. It is very difficult do the same things that so many are doing. Yes, some are successful, but when the numbers in the big pond are many, the small pond may allow you to be a bigger fish.

Finding the right marketing tools

Thus far I have primarily focused on marketing strategies. But let’s get to the part you’re probably most interested in, and that is the benefits from utilizing the right marketing tools. Let’s start off with the general types of platforms and tools. There are numerous marketing tools and platforms available, ranging from email marketing platforms and social media scheduling tools, to SEO software, tools and training. And of course, ChatGPT training, prompts, programs and specialty tools like AI Tracer.

Choosing marketing tools

It’s important to consider the specific needs of your business. For example, if you have a large email list, you may want to invest in a robust email marketing platform that allows you maximum features, functionality and creativity to send professional-looking emails to your subscribers. Similarly, if you rely heavily on social media, you may want to invest in various social media advertising tools, or scheduling tool that allows you to plan and schedule your posts in advance

Overview of marketing tools

Marketing tools are essential for businesses to reach their target audience, build brand awareness, and drive sales. Here’s an overview of some of the different types of marketing tools available:

Email marketing

Email marketing is a cost-effective way to communicate with your audience, promote your brand, and drive conversions. Email marketing platforms like GetResponse, Constant Contact, and Aweber offer features like customizable templates, automation, and analytics to help you create and track effective email campaigns.

Search engine optimization (SEO)

SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). SEO tools like Ahrefs, SEMrush, Mangools and CoreSEO offer features like keyword research, site audits, and competitor analysis to help you improve your website’s visibility and traffic.

CoreSEO is a required marketing resource

Social media marketing

Social media platforms like Facebook, Instagram, and Twitter offer a powerful way to reach and engage with your audience. Social media marketing tools like Hootsuite, Buffer, and Sprout Social help you manage your social media presence, schedule posts, analyze performance, and run ads.

Pay-per-click (PPC) advertising

PPC advertising involves paying for ads that appear in search engine results pages or on social media platforms. PPC tools like Google Ads, Bing Ads, and Facebook Ads Manager allow you to create and manage your ads, set budgets and targeting options, and track performance.

Influencer marketing

Influencer marketing involves partnering with social media influencers to promote your brand or product to their followers. Influencer marketing platforms like AspireIQ, Upfluence, and Influencer.co help you find and connect with influencers, manage campaigns, and track performance.

Build relationships with Influencers

Video marketing

Video marketing involves creating and sharing video content to promote your brand or product. Video marketing tools like Animoto, Wistia and InstantVidz help you create and edit videos, host and distribute them, and analyze performance.

Content marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing tools like HubSpot, CoSchedule, MediaCloud help you plan, create, and distribute content across multiple channels, measure performance, and optimize your strategy.

By understanding the different types of marketing tools available, you can choose the ones that best fit your business goals, budget, and audience. Combining multiple tools and strategies can help you create a comprehensive marketing plan that drives results and builds long-term success.

How to choose the right tools for your business

Choosing the right marketing tools for your business can be a challenging task, as there are many options available, each with their own unique features and benefits. Here are some tips to help you choose the right tools for your business:

Define your goals

Before you start evaluating different marketing tools, it’s essential to define your business goals and objectives. Are you looking to increase website traffic, generate leads, boost sales, or improve brand awareness? Knowing your goals will help you narrow down your options and choose the tools that align with your business needs.

Consider your budget

Marketing tools can vary in price, from free options to expensive enterprise-level solutions. Determine how much you’re willing to spend on marketing tools and prioritize those that fit within your budget. It’s also worth considering the potential return on investment (ROI) of each tool to help justify the cost.

Evaluate features

Each marketing tool offers different features and capabilities, so it’s essential to evaluate which ones align with your business goals. For example, if you’re looking to improve your website’s SEO, you’ll want a tool that offers keyword research, competitor analysis, and site audits. If you’re interested in social media marketing, you’ll want a tool that offers scheduling, analytics, and ad management.

Check user reviews

Reading user reviews can give you valuable insights into the effectiveness, usability, and reliability of different marketing tools. Look for reviews on trusted platforms like G2, Capterra, or Trustpilot, and pay attention to comments related to customer support, ease of use, and ROI.

Consider integrations

If you’re already using other tools or platforms for your business, it’s worth considering whether the marketing tools you’re evaluating integrate with them. Integration can save time and improve efficiency by streamlining workflows and data sharing.

Think Big Picture

Attempt to see the end game of what kind of platforms, programs and tools you will need when you are fully built out and operating your mature business. Generally we all start very small, and learn as we go. As we learn, we zig and zag to various resources.

In a perfect world, we would start off by buying everything we would want and need on day one. But that is not realistic for a lare majority of us. Knowing your desired end state of resources is helpful to avoid having redundancy, inefficiencies, and higher costs.

Some “all-in-one” type platforms can save you some headache and time. Think Groove and HighLevel. From and email perspecitve, GetResponse has added so many features, that they are approaching an all in one type classification.

By following these steps, you can evaluate and choose the right marketing tools for your business, helping you achieve your goals, and drive long-term success.

Tips for utilizing marketing tools to reach your target audience

Utilizing marketing tools can be a highly effective way to reach your target audience and achieve your business goals. Here are some tips for maximizing the impact of your marketing tools:

Know your target audience

Before you start using marketing tools, it’s essential to have a clear understanding of your target audience. This includes demographic information such as age, gender, location, interests, and purchasing behavior. Knowing this information will help you choose the right tools to reach your audience effectively.

Choose the right tools

There are many different marketing tools available, each with its unique features and capabilities. To reach your target audience effectively, you need to choose the right tools that align with your business goals and target audience. For example, if your target audience spends a lot of time on social media, you might want to use social media management tools to help you post content and track engagement.



Use data to drive decision-making

Many marketing tools offer analytics and reporting features that can help you track the effectiveness of your marketing campaigns. DataBox is a champion in this department. By analyzing this data, you can make data-driven decisions about which marketing tactics are working and which ones need to be improved or eliminated.

Personalize your marketing efforts

Personalization is essential for reaching your target audience effectively. Many marketing tools allow you to create personalized marketing messages that speak directly to your target audience’s interests and needs. By personalizing your marketing efforts, you can improve engagement and drive better results.

Automate where possible

Marketing automation tools, like HighLevel, can help you save time and improve efficiency by automating repetitive tasks like email campaigns, social media posts, and lead nurturing. By automating these tasks, you can free up time to focus on more strategic initiatives, like developing new marketing campaigns and improving your targeting.

Exploding sales with untapped marketing resources

One of the benefits of finding unknown marketing resources is that they can be highly effective in boosting sales. For example, by using influencer marketing to tap into new audiences, businesses can increase brand awareness and drive sales. Similarly, by leveraging underutilized features on social media platforms, businesses can reach new audiences and generate more leads.

To incorporate untapped marketing resources into your marketing strategy, it’s important to first identify which resources are the most effective for your business. By testing different channels and strategies, you can determine which resources are most effective and allocate your marketing budget accordingly.

Case studies of businesses that have successfully used untapped marketing resources

Case studies of businesses that have successfully used untapped marketing resources can provide valuable insights into how you can leverage underutilized channels and tools to improve your own marketing strategy and drive growth and sales. Here are a few examples:

GetResponse

GetResponse is an email marketing and automation platform that offers a range of features for businesses of all sizes. To reach new customers, the company leveraged an untapped marketing resource by partnering with podcasters. GetResponse went outside there normal channels by sponsoring a variety of podcasts, which helped the brand reach new audiences and build awareness. By leveraging the popularity of podcasts, GetResponse was able to effectively target its ideal customers and drive conversions.

Email marketing is a foundational to your marketing resources kit

Groove

Groove is a customer service and help desk software platform that helps businesses manage customer inquiries and support requests. To grow its brand, Groove leveraged content marketing as an untapped marketing resource. The company created a blog that focused on customer service and related topics, which helped attract new customers and build authority in the industry. By creating valuable content that resonated with its target audience, Groove was able to drive leads and conversions. Customer service ressonates with every buseinss.

Time Doctor

Time Doctor Time Doctor is a time tracking and productivity software that used unique marketing resources to differentiate itself from its competitors. They offer a free ebook called “Breaking the Time Barrier” that provided tips on how to increase productivity and manage time effectively. They’ve created a podcast called “Running Remote” that focused on the challenges of managing remote teams and provided insights from experts in the field. And they feature a whole libray of case studies of how various buseinsses have utilized Time Doctor with great success. These resources helped them attract a niche audience interested in productivity and remote work, which differentiats them from other time tracking software companies.

Mangools

Mangools is an SEO software platform that offers a suite of tools for businesses to improve their search engine rankings and drive traffic to their websites. To reach new customers, Mangools leveraged content marketing as an untapped marketing resource. The company created a blog that focused on SEO and related topics, which helped attract new customers and build authority in the industry. By creating valuable content as an expert in the field, this resonated with its target audience, Mangools positioning as an authority and field expert, drove leads, conversions and growth.

Easiest System Ever

Namecheap

Namecheap is a domain name registration and hosting platform that helps businesses get online quickly and easily. To reach new customers, Namecheap leveraged partnerships as an untapped marketing resource. The company partnered with a variety of influencers and bloggers in the tech and entrepreneurship spaces, which helped the brand reach new audiences and build credibility. By leveraging influencer marketing and partnerships, Namecheap established a built in crediblity with their target audience and was able to effectively growth conversions and improve their position within their niche.

Databox

Databox is a business analytics and reporting platform that helps businesses track key metrics and make data-driven decisions. To reach new customers, the company leveraged content marketing as an untapped marketing resource. Databox created a blog that focused on data and analytics, which helped attract new customers and build authority in the industry. By creating valuable content that took technical data and turned it into content that resonated with its target audience, Databox expanded their audience and grew membership.

Call Loop

Call Loop is a text message marketing platform that helps businesses reach customers through SMS messages. Text “profitnow” to (888) 850-1043. To reach new customers, the company leveraged webinars as an untapped marketing resource. Call Loop created a series of webinars that focused on SMS marketing and related topics, which helped attract new customers and build authority in the industry. These webinars resonated with their target audience and were very successful.

HighLevel

Marketing resources should include all in one platforms

HighLevel is a marketing automation platform that helps businesses manage their online presence and reach customers through a variety of channels. To reach new customers, the company leveraged community building as an untapped marketing resource. HighLevel created a community forum where users could share their experiences and best practices, which helped build a sense of community and foster engagement. By building a community around its product, HighLevel has been able to increase engagement which forms the basis for further growth.

Tips for incorporating untapped marketing resources into your marketing strategy

Incorporating untapped marketing resources into your marketing strategy can help you gain a competitive edge, reach new audiences, and ultimately boost your sales. Here are some tips to help you get started:

Start small

Begin by identifying one or two untapped marketing resources that you think could be a good fit for your business. Focus on building a strong foundation for your marketing strategy before expanding to other resources.

Do your research

Take the time to research different untapped marketing resources and learn how they work. Look for case studies and success stories to see how other businesses have used these resources to their advantage.

Develop a plan

Once you’ve identified the untapped marketing resources you want to use, develop a plan for how you’ll incorporate them into your overall marketing strategy. Be specific about your goals, target audience, and messaging.

Be creative

Untapped marketing resources often require creativity and out-of-the-box thinking. Don’t be afraid to try new things and experiment with different strategies to see what works best for your business.

Be creative and sniff out unique content. If all else fails, fall back to a loveable wet nose!
Be creative and sniff out unique content. If all else fails, fall back to a loveable wet nose!

Measure your results

As with any marketing strategy, it’s important to measure the success of your efforts. Use analytics tools to track your results and adjust your approach as needed.

Marketing Resources For Low Cost

The follow are products and programs that are available for free or a low, one time cost. None of these have a monthly subscription fee, which is a huge money saver.

Tracking program

When selecting a tracking program, look for one that offers robust analytics and reporting capabilities. This will allow you to track the performance of your marketing campaigns and make data-driven decisions about where to allocate your resources. Additionally, always use A/B testing to optimize your campaigns and improve your conversion rates. I use this platform which offers a free option or upgrade to unlimited for a very low, one-time fee. Compare to other similar monthly subscriptions, I save $348 every year.

Dream Big
Dream Big. Follow Your Dreams.

Graphics and design program

A good graphics and design program should be easy to use and offer a wide range of templates, tools, and resources. When choosing a program, look for one that offers customization options and allows you to create professional-looking designs that align with your brand identity. Also, consider using user-generated content and crowdsourcing platforms to get more design ideas and input from your audience. Here is a high-quality graphics program, with a ton of features, content, templates, etc. for a single, one-time low-cost fee. Well worth the investment for less than a burger at McDonalds.

SEO program

Search engine optimization (SEO) is critical for improving your website’s visibility and driving organic traffic. When selecting an SEO program, look for one that offers keyword research tools, on-page optimization, and link building capabilities. Additionally, make sure the program stays up-to-date with the latest algorithm updates from search engines like Google. This is a single, one time fee cost option for a very solid SEO program.

Social media programs

Social Media Marketing programs and platforms are plentiful. In fact, they are so many that it makes it difficult to find quality programs or tools, especially when searching for low costs. The following are all low-cost, quality tools. And by low-cost, I mean less than a pizza. And no monthly fees. Just the one-time payment.

Here is a list of programs for advertising on social media. Each of these are low-cost, quality programs. Instagram Advertising Program, a Facebook Advertising Program, a Facbook Group Advertising Program , both Facebook and Instagram Advertising, and a Pinterest Advertising Program.

Instagram Advertising added to the marketing resources tool kit

AI ChatGPT

It’s all the rage now. ChatGPT is the tsunami taking the internet by storm! It’s capabilites are truly amazing and endless, and will change our lives as we know it in my opinion. And no, I don’t belive I am exaggerating a bit. I’m sure your familar ChatGPT unless you have been living under a rock.

So let’s start with learning. There is a lot of information available on the internet. But, as with any internet content, some is very good and some not so good.

And to be clear, since this is the new rage, there are a lot of sales pitches flying about with varoious programs or tools about AI. But beware, as much of it is nothing more than hype and sales jargin to push offers that may not even have anything to do with AI.

But here is an entire set of ChatGPT courses that cover a substantial amount of quality learning. Likely more learning material than most may be interested in.

AI Trace should be include in every marketing resources tool kit
AI Trace Package is a complete set for serious ChatGPT marketers

An AI Trace program can help you analyze customer behavior and make data-driven decisions about your marketing strategy. When selecting an AI Trace program, look for one that offers real-time insights, automated reporting, and predictive analytics. Additionally, using AI algorithms to help create content and improve your targeting and personalization efforts.

Video creation program

Video content is becoming increasingly important for marketing, so it’s important to have a good video creation program. When selecting a program, look for one that offers a variety of editing tools, templates, and special effects. Additionally, make sure the program is compatible with different video hosting platforms like YouTube and Vimeo. Here is a quality, low-cost video program for a one-time fee. And speaking of creating unique content that sets you apart, here is a cartoon video creation program, also for a low, one-time fee.

Giveaway programs

Giveaways can be an effective way to generate buzz and attract new customers. When running a giveaway program, make sure you have clear rules and guidelines in place, and consider using a third-party platform to manage the process. Additionally, consider partnering with other businesses or influencers in your industry to expand your reach and attract a larger audience. This program provides high-quality giveaways weekly at no cost.

And this is the point where I put a shameless plug in for my own storefront in providing quality giveaways. You will find some very good value freebies here at davesethagency.com

Freemium platform

Freemium Platforms provide a service, tool or training for no cost, with additional useage, upgrades, or products for a fee. The free components help bring attract the audience and secure leads

Here are 5 platforms using the freemium model, with a “backdoor” access. Normally these are paid memberships, but I was able to negotiate and secure a backdoor pass for my readers. Traffic Generation, Membership Marketing Profits,, Affiliate Marketing Profits, Copywriting Profits, and Web Profits. So you’ll have free accss to the first level of each site. You may also note the upgrades that provide you reseller rights of the products, which is the fatest way for you to launch new products as your own.

Traffic generation platform

Traffic platforms should include user-friendly interface and dashboard, advanced targeting options, such as geolocation or language targeting, and ad tracking and conversion optimization tools. This platform also includes valuable traffic education, courses, tutorials and videos about various traffic sources at no cost. There are also some unique, specifc function type tools such as this engagement program to entice your audience to sign up to your lists.

Related to traffic is this leads platform that engages your audience. Grow your email list, website traffic, and social media followers with viral giveaways & contests. No monthly subscription, just a one time fee

A Specific Niche Example

And as you get more indepth with searching in specifc niche’s you may come across more specifc related programs or tools. As an example, this is a program to create QR menus for restaurants. It’s an impressive little program if you have an audience who this may beneift. This is an entire package that makes it east to sell to restaurants. Great little business platform for less than a pizza!

RestaurantQR is a digital menu system for restaurants, bars & cafes.

By using low-cost and no-cost resources in your business and marketing strategies, you can save on expenses and allocate more of your revenues towards growing and advertising, or whatever your needs dictate. Saving on upfront purchase of programs and platfoms, and monthly subscription fees, goes a long ways to helping your business run more efficiently and ultimately increases your profitability.

Additionally, by using untapped marketing resources, you may find some success in channels or platforms that aren’t so croweded or already been beat to death with advertising. Lastely, these low cost resources allow you to venture into new areas and reach new customers who were previously out of reach due to budget constraints.

Tips and tricks for discovering new marketing channels

In today’s competitive market, it is essential to have a diversified marketing strategy to reach a wider audience and stand out from the competition. One of the most effective ways to do this is by discovering and utilizing new marketing channels. These channels can help you reach a new set of customers and increase your brand awareness.

To find new marketing channels, you need to conduct market research and identify your target audience’s interests and behavior. You can also analyze your competitors’ marketing strategies and identify the channels they use to reach their audience. It is essential to stay up-to-date with the latest marketing trends and technologies, including social media platforms, search engines, and emerging digital marketing channels. In this article, we will discuss some tips and tricks for discovering new marketing channels to help you stay ahead of the competition.

Examples of businesses that have successfully discovered new marketing channels

Here are some examples of businesses that have successfully discovered new marketing channels. These businesses have successfully expanded into additional marketing channels that they had previously not utilized, or had utilize only at a lesser extent.

They have all had success by using a combination of different strategies, including partnering with other businesses, leveraging the power of social media and influencer marketing, and using email marketing, SEO, and content marketing to drive traffic to their website.

TrafficBuildr

TrafficBuildr is an online marketing platform that specializes in helping businesses generate more traffic and leads. They have successfully discovered new marketing channels by partnering with other businesses to cross-prmote their products and services. They have also grown their social media marketing and influencer marketing to expand their reach.

$5 Dollar Store

The $5 Dollar Store is an internet marketing resource stores that offers quality tools, programs and platforms for $5. They have successfully discovered new marketing channels by leveraging the power of email and social media marketing. They also use and realy heavily on SEO and content marketing to drive traffic to their website.

Astra

Astra (Brainstorm) has multiple web products such as Ultimate Addons for Elementor, Beaver Builder, ConvertPro, SchemaPro, and others. Besides these products, they contribute in many open source projects. company that helps businesses improve their operations and increase profitability.

Astra has successfully expanded marketing channels by leveraging the power of email marketing and content marketing and partnerships. Their free forever platforms are a great value for partners to promote. They have also used social media marketing and referral marketing to expand their reach.

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GumRoad

GumRoad is an online marketplace for creators to sell their digital products directly to consumers. They have successfully created new marketing channels by partnering with other creators to cross-promote their products. GumRoad also uses influencer marketing and social media marketing to connect with their target audience.

PartnerStack

PartnerStack is a platform to help businesses create and manage their partner programs. They have utilized new arketing channels by leveraging the power of email marketing and content marketing. Additionally Partnerstack has had great success with expansion of their social media marketing and referral marketing to expand their reach.

Canva

Canva is a well known graphic design platform that allows users to create professional-looking designs without any design experience. Canva has had great success with expanded marketing channels by partnering with other businesses to offer Canva as a value-add to their customers.

Canva’s free tools and resources is the primary driver for attracting customers. Other businesses jumped on board to offer free, value-added servces for their cusotmers. They have also used influencer marketing and social media marketing to connect with their target audience. Ultimately they convert a large amount of the traffic using free resoruces into paid subscriptions.

TweetHunter

TweetHunter is a social media marketing tool that helps businesses find and engage with their target audience on Twitter. TweetHunter mamimizes and leverages the power of SEO and content marketing. Of course their mainstay has been social media marketing, with more recent growth into referral marketing.

TrafficG

TrafficG is a traffic exchange platform that allows businesses to exchange traffic with other businesses. They have successfully discovered new marketing channels by leveraging the power of email marketing and content marketing. Additionally, TrafficG has expanded use of social media marketing.

By experimenting with different strategies and exploring opportunities, each of these businesses have been able find new ways to reach new audiences and grow their brand and business. Don’t expend all of your resources and efforts into one channel. Diversify by continually testing new channels.

Tips for incorporating new marketing channels into your marketing strategy

Incorporating new marketing channels into your strategy can be a game-changer for your business. To make the most of these channels, follow these tips:

Define your target audience

Understanding your audience is essential when it comes to identifying new marketing channels. A thorough and complete understanding of your audience is a core foundation component for any online busienss. Take time to research your target audience and learn where they spend their time online. This should be an ongoing process in any online marketing plan.

Test new channel

You will want to try new channels, but will need to test them first. Start with a small budget and track the results to see if it’s worth investing more resources.

Analyze the data

Once you’ve tested a new channel, analyze the data to see how it’s performing. Look at metrics such as engagement rates, click-through rates, and conversions and perform and overall assesment of the channel performance.

Data Box Analytics
Data Box is an incredible tool for monitoring, measuring, tracking, and analyzing.

Optimize your approach

Based on your analysis, optimize your approach in this new channel. Make adjustments to your strategy, content, or targeting to improve your results. It’s a process. Approach it as such and adjust and improve as needed. In some circumstances, you may not find the success you need, so don’t be afraid to pull the plug and realocate resources to a new channel.

Affiliate marketing activites

If you’re an affiliate marketer, incorporating new marketing channel trials is a must. There is not a one-size fits all. Affiliate marketing is particularly persnickity when it comes to what works and what doesn’t, with a lot of annomaloies. So exploring and testing new marketing channels is crucial for success.

For example, John Crestani’s affiliate program training has a strong focus on social media and video marketing. But with any well run program, standard procedure is through A/B testing for performance and engagement. Further, they incorproate exploration of other marketing channels as a standard, ongoing process.

Similarly, The Easiest System Ever, with the “Daily Commission Blueprint“, offers a comprehensive training program for affiliates to explore new channels. So my point is that in order to find success, you must continually explore and test various marketing channels. And within that channel, A/B test your content, images, and titles with various versions for each.

Devon interviews Grandmother using this system!

A/B Testing

It is not uncommon, as a standard, to test 3 images, 3 titles, and 3 script copies for each set of ads. Then the best performing ad goes on to another round of testing, with 2 similar to the “advanced ad”. Thus you have 3x3x3 tested for response again. I have done performed this exact strategy on several platforms to finally optomize on ads that convert well with a spend limit in a range that is afforable. Testing is a must, so you need to embrace it, learn it, and use it to be successful.

Hint:

When it comes to affiliate marketing, testing and analyzing new channels are necessary and will make the difference between success and failure. Once you find success, don’t expect it to work for every product or program, and don’t count on it to last forever.

Continue, on an ongoing basis, to search out new opportunites on other platforms or channels to promote your offers and test different approaches to see what works and what does not.

davesethagency.com
Test and Track, Track and Test, davesethagency.com

And always, always track your results so you aren’t trying to operate blindfolded. You must know what works AND even more importantly, what does not. Then you can optimize your strategies, resources and funds to improve overall performance. And yes, that was 2 “always” on purpose, from the Redundancy Department, Department of Redundancy. Tracking is that important!

Staying ahead of the competition with unique marketing resources

In today’s competitive market, it’s essential to stay ahead of the competition to maintain your business’s growth and success. One way to do this is by utilizing unique marketing resources that differentiate your business from the rest. By tapping into new marketing channels and using unconventional marketing strategies, you can reach a wider audience and stand out in your industry.

How to use unique marketing resources to differentiate your business

Using unique marketing resources can help your business stand out from competitors and differentiate your brand. Here are some strategies to make the most of these resources:

Identify your unique selling proposition

Before you can effectively differentiate your business, you need to identify what makes your product or service unique. Consider what sets you apart from competitors, such as your unique features, pricing strategy, or customer service.

Go unique to drive engagement
Or you can just go totally unique like Kirby Jenner!

Research new marketing channels

Look beyond traditional marketing channels and research new opportunities that align with your brand and target audience. Consider emerging social media platforms, influencer partnerships, and niche communities that can help you reach your target audience in a new and unique way.

Create unique content

Develop content that is original, informative, and engaging to capture the attention of your target audience. Utilize visual content like infographics and videos to make a lasting impression. With all the various tools available today, it is eaiser to create your own customized content, to fit your specifc needs with one-of a kind, unique content and branding.

Unique content is a tramendous pull within your marketing resources
Get Unique Content

Leverage customer feedback

Your customers can be a valuable resource in identifying unique marketing opportunities. Monitor customer feedback and identify areas where you can improve your product or service. Use this feedback to create unique marketing campaigns that speak to your customers’ needs and preferences. Take a que from cusotmer’s providing posive feed back, likes, and shares. Not all customers are the same, but if you are getting postive feedback, consider leverage it.

Take calculated risks

Don’t be afraid to take calculated risks when it comes to marketing. Try new strategies and tactics that are aligned with your brand values and goals. Test the waters with a small budget and track the results to see if it’s worth investing more resources.

Smart savings

Invest in programs and platforms available with single fees instead of monthly subscriptions. These single fee opportunites can save hundreds and even thousand of dollars per year, Invest this saving right back into your business to explore different marketing channels. This is a great way to smartly reduce ongoing expenses on valuable programs requreid to operate your business, and leveraging to grow your business. Say goodbye to monthly subscriptions!

Hint:

One very effective way to differentiate your business is by focusing on customer experience. Go above and beyond to provide exceptional service, and create an emotional connection with your customers. This concept is not new, and surely should not be unique. But the unique part of it can be how you approach it.

This can be done through personalized marketing campaigns, offering loyalty programs or special discounts, and of course – providing exceptional customer support.

Giving away valuable freebies or complementary products is always a good option as long as they are of good quality. By focusing on creating a unique customer experience, you can differentiate your business and build a loyal customer base.

Examples of business successful implementation of unique marketing resources

Many businesses have successfully used unique marketing resources to differentiate themselves from their competitors and stand out in their industry. Here are a few examples:

ConversioBot

ConversioBot is a chatbot software that stands out in the crowded chatbot market with their unique approach. They offer free chatbot training that engages users, while helping them learn how to create effective chatbots for their businesses. They utilize a unique onboarding experience for new users that includs a personalized chatbot that walks them through the setup process.

These resources help ConversioBot show users that chat bots aren’t really as complex, or scary as they may have feared. This helps overcome fears and perceptions that ConversioBot is “too techy” or complicated to set-up, implement or use.

By breaking down this barier, it has helpd ConversioBot to attract a larger audience and differentiate themselves as a company that provids both the software and the knowledge needed to create effective chatbots, so easy that basically anyone can do it. This has been a very successful strategy for ConversioBot.

ConversioBot, Bots made easy for newbies!

Sqribble

Sqribble is an ebook creation software that uses unique marketing resources with a broad offering of customizable templates and designs, making it easy for users to create professional-looking ebooks without any design experience.

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They created a free ebook called “Creating Killer eBooks in 5 Simple Steps” that provided tips on how to create effective ebooks, all folowing the concept of easy to do and quick to complete.

“Ease and Simplicity” go a long way with any audience and has helped Sqribble reach incredible subscription rates and growth. And yes, this is an incredibly easy and simple platform that anyone can master and be supper efficient with, pumping out high-quality, customized, branded content!

Sqribble is an incredible tool for creating your own amazing premium content!

Teachable

Teachable is an online course creation platform that leveraged unique marketing resources to differentiate itself from other course creation platforms with the Teacheable University.

The University includes a broad range of resources and tools to help users learn the platform, and create and sell online courses. Additionally, they provide more robust coupon and upsell functionality than others, which helps set them apart. And their blog provides insights and advice, tips and educational insights.

Training, education and learning are all good offerings that provide stickiness through additioanl value.

Aweber

Aweber is an email marketing software that uses a blog that focuses on providing tips and insights on how to create effective email marketing campaigns and they offer a range of customizable templates and designs to help users create professional-looking emails that are highly customizeable and brandable.

Additionally, they provide a lot of free resources such as email marketing guides and webinars to help users learn. Some users would prefer to “watch” a webinar or video, rather than read. Aweber realized this early on has capatallized on this finding of their audience.

Easiest System Ever

ThriveCart

ThriveCart is a checkout software that uses a similar approach to differentiate itself from other checkout software companies. Their blog provids tips and insights on how to create effective checkout pages that convert and they provide customizable templates and designs to help users create professional-looking checkout pages.

They cater to affiliate marketers and users, through the set up of their program on the ThriveCart plarform. Again, this all ties back to making it easier for your audience to see themselves using your content, program or platform.

Closing Thoughts for staying ahead of the competition

And all by utilizing unique marketing resources

In order to stay ahead of the competition, it is important to constantly be on the lookout for new and unique marketing resources that can set your business apart. The world continues to evelove, and you need to evolve with it, or get left behind. Here are some tips for finding and utilizing these resources:

Stay informed

Make it a priority to stay informed about new marketing trends, technologies, and strategies. Attend industry events, read industry publications, and follow relevant blogs and social media accounts.

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Research your competition

Study what your competitors are doing in terms of marketing and advertising, and look for ways to differentiate yourself from them. Identify their strengths and weaknesses, and use that information to your advantage.

Experiment

Don’t be afraid to try new things and take calculated risks with your marketing. Test out different strategies and channels, and be willing to pivot if something isn’t working.

Collaborate

Look for opportunities to collaborate with other businesses or individuals in your industry. Partnering with others can help you reach new audiences and gain exposure.

Leverage technology

Keep up with the latest marketing technologies and tools, and use them to your advantage. Automation, artificial intelligence, and data analytics can all help you optimize your marketing efforts and stay ahead of the curve.

And no article would be complete without the latest earth-shattering technology of ChatGPT. AI is changing everything on the internet, and you must learn and stay up to date.

Don’t be afraid to think outside the box and try unconventional marketing tactics. Sometimes the most effective marketing strategies are the ones that are unexpected and unique. Experiment with different approaches and see what works best for your business.

To your success!

Dave

davesethonline.com/blog  davesethagency.com, online resourcesmemberships 12-day training traffic

PS – Thanks for reading. See our free course offering to my valued readers below.

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updated 4/14/2023

17 Website Copywriting Tips to make Your Conversions Pop

Website copywriting doesn’t have to be difficult. In fact, it can be downright easy when you know your topic and you use these copywriting tips.

Easiest System Ever

1: Know your reader.

Whatever you write is all about your reader, not about what you know.

2: Plan what you will say.

Know in advance what message you want to convey to your reader and make an outline to ensure you get it right.

3: Fill in your outline.

After each item in your outline, write about that item. People get hung up on the writing part, but if you look at it as filling out the outline, then it gets super easy.

4: Don’t edit as you write, just write.

Editing comes later, ideally the next day if there is time to wait.

5: Keep your paragraphs short.

The recommended size is 7 lines or less, and that’s lines, not sentences.

6: One sentence paragraphs can work great, despite what your English teacher may have taught you.

7: Use Sub-Headlines.

If your copy is long, break it up with sub-headlines to make it easy for your reader to scan.

8: Use active, interesting verbs.

Using active verbs can help make your writing more engaging and dynamic by conveying a sense of action and movement. Active verbs also help make your writing more concise and direct, which can enhance clarity and readability.

You didn’t just go to the store, you walked briskly or you ran like your hair was on fire or you sauntered and strutted or you exhaustedly dragged yourself there.

Copywriting tips - use interesting verbs
Strutting your stuff exudes dynamic action for better engagement!

Or maybe you crawled or hopped or even flew on the handlebars of your sister’s bike.

Do whatever fits, but just make it interesting, engaging and more memorable.

9: Use active verbs instead of passive verbs.

Instead of, “A letter is written by Emma,” say, “Emma writes a letter.”

10: Omit lazy words.

Omit words that don’t do anything at the beginning of sentences. Instead of, “There are 24 people in attendance,” you can say, “24 people joined us.”

11: Avoid jargon.

Even if you’re using the right jargon with the right audience, they’ve heard it so much that it loses all meaning. And if you use the right jargon with the wrong audience, they won’t know what you mean.

12: Avoid male and female words.

For example, instead of policeman, say officer, and instead of chairman, say chairperson.

13: Write with confidence.

Instead of, “I think this is the best solution,” say, “This is the best solution.”

More words or phrases that instill confidence:

  • Certainly – Indicates a high degree of certainty and confidence in your statement or claim.
  • Definitely – Similar to certainly, it conveys a sense of unwavering conviction and confidence.
  • Without a doubt – Expresses absolute certainty and confidence in your assertion.
  • Confidently – Indicates that you are expressing your opinion or belief with a high level of assurance and conviction.
  • Absolutely – Emphasizes that you have complete confidence in what you are saying and that there is no room for doubt.
  • It is clear that – This phrase emphasizes that your point is clear and undeniable, which can help bolster your confidence in your writing.
  • I am convinced that – This phrase conveys a strong sense of conviction and confidence in your position or opinion.

14: Check your punctuation.

I’m a grammar Nazi, I correct people’s grammar vs. I’m a grammar Nazi. I correct people’s grammar. (The first version suggests that you’re a grammar-loving Nazi, while the second version separates your identity from your grammar habits.)

Yeah, small difference in punctuation is a big difference in meaning!

Or, I like cooking my family and my pets vs. I like cooking, my family, and my pets. (The first version is disturbing, while the second version lists cooking as a separate activity from harming loved ones.)

Copywriting Tips #11 - Punctuation Matters
Copywriting Tips #11 – Punctuation Matters

One last example: I’m sorry I love you vs. I’m sorry, I love you. (The first version implies that you’re sorry for loving someone, while the second version clarifies that you’re apologizing and expressing love.)

15: Avoid redundancy.

This tip was provided by the Department of Redundancy Department.

“New innovation,” “end result” and “returned back” are three examples of words.

In a sentence: The sun rose up in the sky. (The word “up” is unnecessary because, well, the sun always rises upward.)

And another: He nodded his head. (The word “head” is redundant because nodding is a motion of the head.)

16: Short words grab attention.

“Get it Here Now!” “Warning!” “Free!” Wow!

Overall, using short words that grab attention can help ensure that your message is clear, memorable, and accessible, making it more likely that your audience will engage with and act on it.

Sometimes expressions work great. This is especially true if they are well known, or associated with a particular audience, a famous person, or someone your reader can relate with.

Squirrel! A great single word attention grabber often meaning distraction!

17: Use an editor.

If you have the time and resources, you can hire someone to be your editor.

A second pair of eyes will sometimes work wonders. And you don’t really need to hire someone. A peer, family member, friend, or others who have a general reading ability are certainly helpful. They might not catch all the grammatical errors as a professional would, however, it depends a great deal on what you are writing.

In closing,

I want to expand a bit on that last comment. Everyone must pick and choose, and prioritize your work and the importance of it. There are only so many hours in a day, and we are all short on time. For example, I could spend extra time on this blog, to make certain that I don’t have any errors and am using these tips appropriately and to the best extent possible.

However, I am short on time, and I feel that it is more important to get this blog posted with the 80/20 rule vs taking the extra time out of my day tomorrow to make it incrementally better.

In this instance, I am hoping you will excuse my errors, and missteps, and take it for what it is. Just a few copywriting tips to help you along your writing journey. I’m certainly not an English major, nor am I a grammar Nazi, no matter how it is punctuated.

So regardless of the delivery, I hope you found something here helpful.

To Your Success!

Dave

davesethonline.com/blog  online resourcesmemberships 12-day training traffic



Easiest System Ever

Updated 3/21/2023

Three Proven Ways to Power Up Your Affiliate Marketing

Affiliate marketers continually search to boost conversion rates and increase commissions. Here are three proven ways to power up your affiliate marketing 

If you’re hunting for the holy grail of affiliate marketing, then look no further. Sometimes it’s the simple things that make the biggest difference to your bottom line.

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Take a look at these three ways for growing your affiliate business.

1. Build a Responsive List

There’s a huge difference between merely building a list and building a responsive list. Most every affiliate knows to build a list, but very few know how to create a responsive list with engaged subscribers. Check out these tips:

Set expectations upfront.

Your lead page and initial emails should make it clear what your list is about and why subscribers should be opening every email you send. People are more engaged when you meet their expectations.

Stay in touch.

You can’t build a relationship by dropping people a line once a month. You should be sending emails on a weekly basis at a minimum.

Give your best stuff.

Make people look forward to opening your emails. Give them the same sort of stuff that others are putting in paid products.

“Edutain” people.

Subscribers don’t want to read boring content, even if it’s useful, nor do they want to read entertaining fluff. So “edutain” them, which means you entertain while you educate. Use a light, conversational tone. Inject humor where appropriate.

Capture your audience’s attention!

Interact.

Don’t make a monologue your sole communication channel. Encourage your subscribers to click through to your blog or social media pages to interact with you, discuss the issues and ask questions.

If you employ the above tips, then you won’t just have a mailing list of warm bodies, you’ll have a responsive list of people who click on your links and buy what you’re selling.

Next up:

2. Establish Yourself as an Authority

People don’t want to get their information from just anyone. Instead, they’re looking for a leader. They’re looking for an expert. They’re looking for an authority. That’s why you need to showcase your expertise and position yourself as an authority in your niche.

Here are three tips:

Showcase your credentials.

If you have credentials or a story that makes you an expert, flaunt it. This might include related awards, degrees, special qualifications and so on.

Land guest author and speaking spots.

The authorities are the ones who are being interviewed on webinars or even on blogs. Submit proposals to talk radio, podcasts, and blogs in your niche to land these guest speaker spots for yourself.

Associate with credible others.

When you create products or do webinars with other authorities in your niche, you’ll be seen as an authority too.

And last but not least…

3. Use Commission Gorilla to Power Up Your Affiliate Marketing

It’s no secret that adding value to an offer can boost your conversion rate. What many affiliates don’t know is that this strategy can put up to five times more money in your pocket over not offering a bonus. This strategy is a lot more powerful than many people think!

But this strategy also takes too much time. You need to know how to design web pages in order to create a good-looking promo page. You need to know how to code to do it right. It’s no wonder so many affiliates don’t bother with this powerful strategy.

 Use Commission Gorilla to Power Up Your Affiliate Marketing

So what’s the solution?

Use Commission Gorilla. This is an app designed by two super affiliates who wanted to build their own high-impact bonus pages fast. Speed is the key when it comes to affiliate marketing, especially during a product launch. With Commission Gorilla you can create bonus pages in as little as a few minutes (rather than hours or even days).

You don’t need design skills or coding skills. You don’t even need your own website.

See here for yourself. If your really serious about improving your affiliate commissions, take a few minutes to watch this video. It provides a good overview of the great features, functionality and simplicity of Commission Gorilla.

Check it out for yourself HERE

Once you have Commission Gorilla, you won’t have any more excuses for not offering bonuses!

Offering bonuses will be a breeze with Commission Gorilla. And your sales and commissions will grow exponentially.

To your success!

Dave

davesethonline.com/blogOnline ResourcesLearningMemberships

Easiest System Ever

PS – Thanks for reading. See a free course offering for my valued readers below.

Beginner Affiliate Marketing Course

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  • Lectures: 137
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