Discover hidden marketing resources and use them to skyrocket your sales. Our tips will help maximize your marketing efforts and reach your target audience.

Marketing Resources come at you like a hail storm. Fast, hard and a lot of hits. It’s hard to sort through what may best fit your needs, and wallet.

Finding new marketing resources

New marketing resources are essential for any business that wants to stay ahead of the competition. By discovering underutilized channels and leveraging unconventional strategies, businesses can differentiate themselves from their competitors and connect with their target audience in new and exciting ways.

Finding quality tools that fit your budget is equally challanging. In this article, I will provide insights and tips for finding unknown marketing resources and leveraging them to boost sales and grown your business, without exhausting your bank account.

Costs considerations for marketing resources

How can one not incorproate cost consideration into all of your business decessions? Too often we spend high dollars on products or programs we feel are required for our business. Or subscribe to platforms with monthly fees that drag us down month after month. Either we can not find similar resource alternatives, or we are just unaware of other resources, or lower cost alternatives.

Low cost, or even no cost resources are great, but there is always a challenge in keeping quality. If you can acheive the benefits, functionality or quality that you need at a lower cost, then that is a great benefit to your business.

We often focus so hard on the revenue side, (i.e. making money), that we tend to discredit or overlook the expense side. Whenever you can find low cost, or no cost resources, you are one step further ahead, and on the right track to running a successful business.

Importance to our daily business

These resources are important to meet all our daily business needs. Today I will share many of the tools and resources that I use for my business, as well as other tips and hints that I have found particularly useful.

Key Focus

A key part of my focus, and a part of why these items are valuable, is that most are low cost, while still offering high-quality benefits and features. It turns out there are some pretty great tools that are free to use, so I will be sharing a few of those as well.

Keep in mind that any tool or program with a one-time payment will contineu to save hundreds of dollars every year in subscription costs. So due to the importance of keeping a keen eye on expenses, I will provide some high-quality, low cost.alternatives to help overcome the cost hurdles that we all face.

So without further ado, let’s dig into some marketing resources to grow your business.

Uncovering hidden marketing resources

One of the first steps to finding unknown marketing resources is to identify unconventional marketing strategies. While many businesses used to rely on traditional marketing channels, such as TV commercials and print ads, the world is continually evolving.

And there are numerous new and different channels that can be used to promote products or services. Internet marketing is leading the charge with new and eveloving channels, products and service, For example, businesses can leverage user-generated content, influencer marketing, or video marketing to reach their target audience.

Underutilized marketing resources

In addition to identifying unconventional marketing strategies, it’s also important to look for underutilized marketing resources. A good example of “underutilization” may be the use of social media platforms.

While many businesses use social media to promote their products or services, they may not be taking advantage of all the features that each platform offers. By diving deeper into each platform and exploring new features, businesses can uncover untapped marketing resources. And there are specifc tools that can be very helpful in doing this.

Finally, it’s important to constantly be on the lookout for new marketing channels. By attending conferences, networking with other businesses, and staying up to date on industry news, businesses can discover new marketing resources and stay ahead of the competition.

How to identify unconventional marketing strategies

Identifying unconventional marketing strategies can be a daunting task, especially for businesses that are used to relying on traditional marketing channels. However, by taking a step back and thinking outside the box, businesses can uncover new and exciting ways to promote their products or services.

One of the first steps to identifying unconventional marketing strategies is to analyze your target audience. Understanding your target audience’s behaviors, preferences, and interests can help you identify marketing channels that may be outside of the mainstream but still effective.

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Examples

If your target audience is highly active on a niche social media platform, such as Reddit or TikTok, you may want to consider leveraging those platforms to reach your audience.

Another way to identify unconventional marketing strategies is to look at what your competitors are not doing. If your competitors are all using the same marketing channels, such as Facebook and Instagram, you may want to consider exploring alternative channels that can help you stand out from the crowd. Just make sure to do your homework to make sure that an outside-of-the-box idea still meets criteria that fits your target audience well.

The main point is there are many opportunities out there, and all you need to do is find something a little different to really cash in. It is always better to be the big fish in the little pond, vs the little fish in the big pond. Find the pond that you can stand out and be the “big fish”.

Emerging trends and technologies

In addition to analyzing your target audience and competitors, it’s also important to consider emerging trends and technologies. For example, virtual and augmented reality are rapidly gaining popularity, and businesses that can find ways to incorporate those technologies into their marketing strategies may be able to capture the attention of their target audience in new and exciting ways.

I would be remise to write an article about technologies and not mention ChatGPT. This technology is changing the world of internet marketing. If you’re not educating yourself and using ChatGPT, then you’re missing out! (I can’t be more clear than that. Period!)

Finally, it’s important to keep an open mind and be willing to experiment with different marketing channels and strategies. By trying new things and testing different channels, businesses can uncover untapped resources and identify which strategies are most effective for their specific needs.

Identifying unconventional marketing strategies requires a combination of research, creativity, and a willingness to take risks.

By analyzing your target audience, competitors, emerging trends, and technologies, and being open to experimentation, you can uncover new and exciting ways to promote products or services and achieve your marketing goals. Find a way to be the “Big Fish”.

Examples of underutilized marketing resources

Underutilized marketing resources often occur when you overlook or underestimate the potential. Or perhaps you avidoed something because it may require more efforts or investment. Or perhaps it may be an area you do not have experience with, and are not comfortable in engaging.

There are alternatives to address and overcome any of these hurdles or concerns. By leveraging these resources, you can gain a competitive advantage and reach new audiences. Here are some examples of underutilized marketing resources:

Influencer marketing on smaller platforms

While influencer marketing is becoming more popular, many businesses focus solely on Instagram or YouTube influencers. However, there are numerous smaller platforms and niche communities where influencers can have a significant impact, such as Discord or Twitch.

User-generated content

User-generated content is a powerful marketing tool that allows businesses to tap into their customers’ creativity and enthusiasm. However, many businesses do not take full advantage of this resource. For example, a fashion brand could encourage customers to share photos of themselves wearing their products on social media and repost the best submissions.

Niche Partnerships

Building partnerships with other businesses in your niche community can be a highly effective way to reach new audiences and build brand awareness. For example, an internet marketer could partner with a blogger who covers the same niche. Or two marketers in compatible niches may partner with promotoin of complementing products.

Podcast advertising

Podcasts are rapidly gaining popularity, and advertising on podcasts can be an effective way to reach engaged and attentive audiences. However, many businesses do not consider this option. For example, a financial services company could advertise on a personal finance podcast. This is the goal of influencers. Grow large enough, and gather a large enough following that brands will want to ink an advertising deal with you. It’s hard to write about podcast and not mention Gary Vaynerchuk, The GaryVee Audio Experience.

SEO for niche keywords

While many businesses invest heavily in SEO, they often focus on broad, highly competitive keywords. However, targeting niche keywords that are specific to your business or industry can be a highly effective way to drive targeted traffic to your website.

Overall, these are just a few examples of underutilized marketing resources. By exploring these and other similar options, you can uncover and expand your marketing reach and achieve your goals in new and innovative ways.

Tips for uncovering unknown marketing channels

Uncovering unknown marketing channels can be challenging, but it can also be highly rewarding. By finding new channels to reach your target audience, you can expand your marketing reach and build brand awareness. Here are 6 tips for uncovering unknown marketing channels:

Start with research

The first step in uncovering unknown marketing channels is to do your research. Start by analyzing your target audience and their behaviors, preferences, and interests. Look for channels and platforms that your target audience is using, but that your competitors may not be leveraging.

Experiment with new platforms

Once you have identified potential new marketing channels, begin to test and experiment with them. Try posting on a new social media platform or advertising on a niche website. Start with free resources when possible, If paid is necessary, always start with a small investment and measure the results to see if it’s worth investing more. Be slow and methodical to scale. Just becuase you had some success, with a single test, test again to make sure it wasn’t an anomolay or you just happend to have some luck.

Attend events and conferences

Attending industry events and conferences can be a great way to network with other professionals and learn about new marketing channels and strategies. Take the time to attend sessions and talk to other attendees to gain insights and ideas. Build relationships.

Ask your customers

Your customers can be a valuable source of information about new marketing channels. Ask them how they found you or your product. Ask if there are any platforms or channels they use that you are not currently leveraging.

And as always is the case on the internet, track, track, track. Don’t work with a blindfold on. Know exactly what is working and just as importantly, what is not working. Allocate your time, resources and funds accordingly. If you aren’t tracking, you’re likely less than 30-40% efficient. If you not only want to survive, but thrive, tracking is a requirement!

Collaborate with others

Collaboration with other marketers, businesses or influencers in your industry or niche can be a great way to uncover new marketing channels.

For example, you could partner with an influencer on a new platform to reach their audience.

Or approach successful marketers in your niche to do a joint venture.

Swap email list. Or agree to place each others products on the other’s thank you page.

Again, build relationships, expeciall with others who are successful. Win-win opportunites are good for both parties. It is challanging to find the right fit with someone, but once you do, this can be huge for both.

Keep an eye on emerging trends

Emerging technologies and trends can open up new marketing channels. For example, the rise of voice search and smart speakers has created new opportunities to optimize their content for voice search. SMS opportunites are growing. And of course the opportunities are endless with ChatGPT.

By exploring new platforms, attending events, collaborating with others, and keeping an eye on emerging trends, you can find new and innovative ways to reach your target audience and grow your customer list, or following.

Leveraging unconventional marketing strategies

Once you have identified unconventional marketing strategies, it’s important to create a plan for leveraging them. Creating user-generated content campaigns that encourage customers to share their experiences with the brand on social media is just one example of leveraging external resources.

By leveraging the power of user-generated content, you can increase brand awareness and connect with your target audience in a more authentic way.

In addition to user-generated content, influencer marketing is another unconventional strategy that can be highly effective. By partnering with influencers who have a large following on social media, businesses can tap into new audiences and boost sales.

Or another example is through video marketing. Although video marketing has grown tramendously in recent years, there are still variation as well as niches, where it is still somewhat unconventional.

By creating engaging videos that showcase a product, program or service, you can capture the attention of your target audience and increase brand or recognition awareness.

Strategies for maximizing impact with unconventional marketing

Unconventional marketing strategies can be highly effective, but they require careful planning and execution to maximize their impact. Here are some guidelines and strategies for maximizing impact with unconventional marketing:

Target the right audience

From the redundancy office of redundancy. Yes, sorry to repeat myself from earlier. However knowing your audience is such a core fundamental foundation of your business that I feel it needs to be repeated. Although I will promose not to state it 7 time in this blog alone, you will hear me repeat it again in future blogs.

Unconventional marketing strategies often work best when targeted to a specific audience. Before launching any unconventional marketing campaign, it’s important to define your target audience and understand their behaviors, preferences, and interests, and thus, ensure your new marketing approach is a good fit.

Be authentic

Authenticity is key when it comes to unconventional marketing. Consumers are becoming increasingly savvy and can quickly spot inauthentic or insincere marketing tactics. To be effective, your unconventional marketing strategy needs to be genuine, relevant, and aligned with your brand values. Your new marketing channel or strategy must align not only with your audience, but with who your audience knows you as. You should always remain constant in who you are, and the content that you provide.

Use storytelling

Storytelling can be a powerful way to engage consumers and build emotional connections with your brand. When you incorporate storytelling into your message, it makes your brand more relatable and memorable. This is even more effective if it is a story that your audience can see themselves in, or has had the same or a similar experience. I have discussed story telling in several blogs in the past.

Leverage user-generated content:

User-generated content can be a highly effective way to amplify the impact of your unconventional marketing campaign. Encourage customers to share their experiences with your brand on social media, and repost the best submissions on your own channels to build social proof.

Beyond social media post, user-generated content could include testimonials, Q&A, customer spotlight, interviews, contests or challanges, surveyes, case studies or any cusotmer interaction activites that may best fit your audience that may may relate with.

Unconventional creativity

Unconventional marketing strategies require creativity and outside-the-box thinking. Don’t be afraid to take calculated risks and experiment with new ideas, as long as they are aligned with your brand values and target audience.

Take for example Blendtec’s “Will It Blend?” Series – The blender manufacturer Blendtec gained notoriety for its series of videos featuring their blenders destroying a variety of objects, from smartphones to golf balls, as mentioned earlier. The videos were hosted by the company’s founder, Tom Dickson, and quickly gained a following on YouTube. Here’s the URL link to one of their videos: https://www.youtube.com/watch?v=lAl28d6tbko

Or another crative example was Burger King’s “Whopper Detour” campaign: The fast food chain offered customers a one-cent Whopper if they ordered through the Burger King app, and then directed them to a McDonald’s location to pick it up.

Use data to measure and optimize:

Like any marketing campaign, it’s important to measure the impact of your unconventional marketing strategy and optimize as needed. Use data to track engagement, conversions, and other metrics, and adjust your strategy accordingly.

Unconventional marketing strategies can be highly effective at reaching and engaging consumers in new and innovative ways. Target the right audience, being authentic, leverage storytelling, use-generated content, be creative, and use data to measure and optimize. Implement these strtegies and you can maximize the impact of unconventional marketing.

Examples of successful unconventional marketing campaigns

There are many examples of successful unconventional marketing campaigns that have been launched in recent years, that have utilized the power of the internet and social media. Here are a few examples of campaigns that have gained significant traction and achieved notable results.

Nathan Apodaca’s TikTok Video

In 2020, Nathan Apodaca, a man from Idaho, posted a video on TikTok of himself skateboarding and drinking Ocean Spray Cran-Raspberry juice while singing along to the song “Dreams” by Fleetwood Mac. The video quickly went viral and inspired millions of people to recreate the same video, using the hashtag #DreamsChallenge. Ocean Spray capitalized on the viral moment by gifting Apodaca a new truck and launching a social media campaign that encouraged others to share their own #DreamsChallenge videos.

Old Spice

“The Man Your Man Could Smell Like” – This advertisement features actor Isaiah Mustafa in a humorous and over-the-top promotion for the company’s men’s grooming products. The ad has received over 57 million views on YouTube and has been widely parodied and referenced in pop culture.

Chipotle

“Halloween Boorito” Campaign – In 2020, Chipotle launched a Halloween-themed campaign that encouraged customers to visit its restaurants in costume on Halloween for a discounted burrito. The campaign featured partnerships with TikTok influencers like Brittany Broski and David Dobrik, who promoted the campaign on their social media channels.

These are only 3 of many campaigns that demonstrate the continued effectiveness of unconventional marketing strategies to engage audiences and build brand awareness. By leveraging social media, creativity, and partnerships with influencers, these brands were able to create campaigns that resonated with consumers and generated significant buzz.

You don’t need to be famous

Jeanne Harris’ “Jolly Cat” Videos: Jeanne Harris is a retired grandmother from Washington state who created a series of videos featuring her cat, Loki, performing various stunts and tricks. The videos quickly went viral, gaining millions of views and even earning Harris a spot on “The Ellen DeGeneres Show.” Here’s the link to one of her videos.

Tips for creating your own unconventional marketing campaigns

Creating your own unconventional marketing campaign can be a challenging but rewarding experience. Here are some tips to help you get started.

The basic foundation

The basic foundation remains the same. Know your audience, embrace creativity, and strike out in something new that will likely ressonate with your audience. You’ll want to stand out and capture people’s attention. Humor can be good, but is sometimes risky. Pets and animals are always popular too. Just be sure anything you create is in good taste.

Leverage social media

Social media is a must for every marketer, blogger and internet business. Platforms like TikTok, Instagram, and Twitter are great places to launch unconventional marketing campaigns. These platforms offer a huge audience, easy-to-use tools for creating and sharing content, and the highly sought after potential to go viral.

But you really need to do a thorough assessment of your audience, your brand and the social media platform itself. There are many available.

Opportunites exit in so many different forms and channels, really does depend heavily on your audience dempgraphic and where they spend their time. Consider Reddit, LinkedIn, Pinterest, Snapchat, Twitch as a base starting place to review.

Partner with influencers

Partnering with influencers can help you reach a wider audience and build credibility for your brand. Collaborating with an influencer when you are not well known or have little to offer can be challenging, but it is not impossible. Look for influencers who align with your brand values and have a following that matches your target audience.

Research the influencer’s background to see if they have a history of collaborating, and who they have collaborated with in the past. Many influencers may be more open to collaborating with upstarts than you may think.

Work to build a relationship first, instead of simply approaching them with a request to collaborate right away. Follow them on social media, engage with their content, and share their posts. Get to know them and once you’ve established a relationship, then you may consider approaching them with a specific collaboration proposal.

Have a plan

Have a well thought out, logical plan to offer something of value. Even if you don’t have a large following, big budget, or a big name, you may be able to offer something of value, such as access to exclusive content, early access to new products, or an opportunity for them to be featured on your website or social media channels.

You can also offer to promote the influencer’s content to your own audience. Another strategy is to request to inteview them. Sometimes they may be open to an interview, especially if they are a podcaster, or someone who prefers speaking.

Stay true to your brand

While unconventional marketing campaigns can be fun and exciting, it’s important to stay true to your brand values and messaging. And as I noted earlier, be aware of following your standards for good taste.

Review any plans or marketing strategies with multiple sets of eyes to make sure you don’t have any content that could be misinterpreteded or ill taken content. Don’t do something just because it’s trendy or popular if it doesn’t align with your brand’s identity.

By following these tips, you can create an unconventional marketing campaign that captures people’s attention, builds brand awareness, and achieves your marketing goals. Remember, the key is to be creative, innovative, and true to your brand.

And consider taking the path not well traveled. It is very difficult do the same things that so many are doing. Yes, some are successful, but when the numbers in the big pond are many, the small pond may allow you to be a bigger fish.

Finding the right marketing tools

Thus far I have primarily focused on marketing strategies. But let’s get to the part you’re probably most interested in, and that is the benefits from utilizing the right marketing tools. Let’s start off with the general types of platforms and tools. There are numerous marketing tools and platforms available, ranging from email marketing platforms and social media scheduling tools, to SEO software, tools and training. And of course, ChatGPT training, prompts, programs and specialty tools like AI Tracer.

Choosing marketing tools

It’s important to consider the specific needs of your business. For example, if you have a large email list, you may want to invest in a robust email marketing platform that allows you maximum features, functionality and creativity to send professional-looking emails to your subscribers. Similarly, if you rely heavily on social media, you may want to invest in various social media advertising tools, or scheduling tool that allows you to plan and schedule your posts in advance

Overview of marketing tools

Marketing tools are essential for businesses to reach their target audience, build brand awareness, and drive sales. Here’s an overview of some of the different types of marketing tools available:

Email marketing

Email marketing is a cost-effective way to communicate with your audience, promote your brand, and drive conversions. Email marketing platforms like GetResponse, Constant Contact, and Aweber offer features like customizable templates, automation, and analytics to help you create and track effective email campaigns.

Search engine optimization (SEO)

SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). SEO tools like Ahrefs, SEMrush, Mangools and CoreSEO offer features like keyword research, site audits, and competitor analysis to help you improve your website’s visibility and traffic.

Social media marketing

Social media platforms like Facebook, Instagram, and Twitter offer a powerful way to reach and engage with your audience. Social media marketing tools like Hootsuite, Buffer, and Sprout Social help you manage your social media presence, schedule posts, analyze performance, and run ads.

Pay-per-click (PPC) advertising

PPC advertising involves paying for ads that appear in search engine results pages or on social media platforms. PPC tools like Google Ads, Bing Ads, and Facebook Ads Manager allow you to create and manage your ads, set budgets and targeting options, and track performance.

Influencer marketing

Influencer marketing involves partnering with social media influencers to promote your brand or product to their followers. Influencer marketing platforms like AspireIQ, Upfluence, and Influencer.co help you find and connect with influencers, manage campaigns, and track performance.

Video marketing

Video marketing involves creating and sharing video content to promote your brand or product. Video marketing tools like Animoto, Wistia and InstantVidz help you create and edit videos, host and distribute them, and analyze performance.

Content marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing tools like HubSpot, CoSchedule, MediaCloud help you plan, create, and distribute content across multiple channels, measure performance, and optimize your strategy.

By understanding the different types of marketing tools available, you can choose the ones that best fit your business goals, budget, and audience. Combining multiple tools and strategies can help you create a comprehensive marketing plan that drives results and builds long-term success.

How to choose the right tools for your business

Choosing the right marketing tools for your business can be a challenging task, as there are many options available, each with their own unique features and benefits. Here are some tips to help you choose the right tools for your business:

Define your goals

Before you start evaluating different marketing tools, it’s essential to define your business goals and objectives. Are you looking to increase website traffic, generate leads, boost sales, or improve brand awareness? Knowing your goals will help you narrow down your options and choose the tools that align with your business needs.

Consider your budget

Marketing tools can vary in price, from free options to expensive enterprise-level solutions. Determine how much you’re willing to spend on marketing tools and prioritize those that fit within your budget. It’s also worth considering the potential return on investment (ROI) of each tool to help justify the cost.

Evaluate features

Each marketing tool offers different features and capabilities, so it’s essential to evaluate which ones align with your business goals. For example, if you’re looking to improve your website’s SEO, you’ll want a tool that offers keyword research, competitor analysis, and site audits. If you’re interested in social media marketing, you’ll want a tool that offers scheduling, analytics, and ad management.

Check user reviews

Reading user reviews can give you valuable insights into the effectiveness, usability, and reliability of different marketing tools. Look for reviews on trusted platforms like G2, Capterra, or Trustpilot, and pay attention to comments related to customer support, ease of use, and ROI.

Consider integrations

If you’re already using other tools or platforms for your business, it’s worth considering whether the marketing tools you’re evaluating integrate with them. Integration can save time and improve efficiency by streamlining workflows and data sharing.

Think Big Picture

Attempt to see the end game of what kind of platforms, programs and tools you will need when you are fully built out and operating your mature business. Generally we all start very small, and learn as we go. As we learn, we zig and zag to various resources.

In a perfect world, we would start off by buying everything we would want and need on day one. But that is not realistic for a lare majority of us. Knowing your desired end state of resources is helpful to avoid having redundancy, inefficiencies, and higher costs.

Some “all-in-one” type platforms can save you some headache and time. Think Groove and HighLevel. From and email perspecitve, GetResponse has added so many features, that they are approaching an all in one type classification.

By following these steps, you can evaluate and choose the right marketing tools for your business, helping you achieve your goals, and drive long-term success.

Tips for utilizing marketing tools to reach your target audience

Utilizing marketing tools can be a highly effective way to reach your target audience and achieve your business goals. Here are some tips for maximizing the impact of your marketing tools:

Know your target audience

Before you start using marketing tools, it’s essential to have a clear understanding of your target audience. This includes demographic information such as age, gender, location, interests, and purchasing behavior. Knowing this information will help you choose the right tools to reach your audience effectively.

Choose the right tools

There are many different marketing tools available, each with its unique features and capabilities. To reach your target audience effectively, you need to choose the right tools that align with your business goals and target audience. For example, if your target audience spends a lot of time on social media, you might want to use social media management tools to help you post content and track engagement.

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Use data to drive decision-making

Many marketing tools offer analytics and reporting features that can help you track the effectiveness of your marketing campaigns. DataBox is a champion in this department. By analyzing this data, you can make data-driven decisions about which marketing tactics are working and which ones need to be improved or eliminated.

Personalize your marketing efforts

Personalization is essential for reaching your target audience effectively. Many marketing tools allow you to create personalized marketing messages that speak directly to your target audience’s interests and needs. By personalizing your marketing efforts, you can improve engagement and drive better results.

Automate where possible

Marketing automation tools, like HighLevel, can help you save time and improve efficiency by automating repetitive tasks like email campaigns, social media posts, and lead nurturing. By automating these tasks, you can free up time to focus on more strategic initiatives, like developing new marketing campaigns and improving your targeting.

Exploding sales with untapped marketing resources

One of the benefits of finding unknown marketing resources is that they can be highly effective in boosting sales. For example, by using influencer marketing to tap into new audiences, businesses can increase brand awareness and drive sales. Similarly, by leveraging underutilized features on social media platforms, businesses can reach new audiences and generate more leads.

To incorporate untapped marketing resources into your marketing strategy, it’s important to first identify which resources are the most effective for your business. By testing different channels and strategies, you can determine which resources are most effective and allocate your marketing budget accordingly.

Case studies of businesses that have successfully used untapped marketing resources

Case studies of businesses that have successfully used untapped marketing resources can provide valuable insights into how you can leverage underutilized channels and tools to improve your own marketing strategy and drive growth and sales. Here are a few examples:

GetResponse

GetResponse is an email marketing and automation platform that offers a range of features for businesses of all sizes. To reach new customers, the company leveraged an untapped marketing resource by partnering with podcasters. GetResponse went outside there normal channels by sponsoring a variety of podcasts, which helped the brand reach new audiences and build awareness. By leveraging the popularity of podcasts, GetResponse was able to effectively target its ideal customers and drive conversions.

Groove

Groove is a customer service and help desk software platform that helps businesses manage customer inquiries and support requests. To grow its brand, Groove leveraged content marketing as an untapped marketing resource. The company created a blog that focused on customer service and related topics, which helped attract new customers and build authority in the industry. By creating valuable content that resonated with its target audience, Groove was able to drive leads and conversions. Customer service ressonates with every buseinss.

Time Doctor

Time Doctor Time Doctor is a time tracking and productivity software that used unique marketing resources to differentiate itself from its competitors. They offer a free ebook called “Breaking the Time Barrier” that provided tips on how to increase productivity and manage time effectively. They’ve created a podcast called “Running Remote” that focused on the challenges of managing remote teams and provided insights from experts in the field. And they feature a whole libray of case studies of how various buseinsses have utilized Time Doctor with great success. These resources helped them attract a niche audience interested in productivity and remote work, which differentiats them from other time tracking software companies.

Mangools

Mangools is an SEO software platform that offers a suite of tools for businesses to improve their search engine rankings and drive traffic to their websites. To reach new customers, Mangools leveraged content marketing as an untapped marketing resource. The company created a blog that focused on SEO and related topics, which helped attract new customers and build authority in the industry. By creating valuable content as an expert in the field, this resonated with its target audience, Mangools positioning as an authority and field expert, drove leads, conversions and growth.

Namecheap

Namecheap is a domain name registration and hosting platform that helps businesses get online quickly and easily. To reach new customers, Namecheap leveraged partnerships as an untapped marketing resource. The company partnered with a variety of influencers and bloggers in the tech and entrepreneurship spaces, which helped the brand reach new audiences and build credibility. By leveraging influencer marketing and partnerships, Namecheap established a built in crediblity with their target audience and was able to effectively growth conversions and improve their position within their niche.

Databox

Databox is a business analytics and reporting platform that helps businesses track key metrics and make data-driven decisions. To reach new customers, the company leveraged content marketing as an untapped marketing resource. Databox created a blog that focused on data and analytics, which helped attract new customers and build authority in the industry. By creating valuable content that took technical data and turned it into content that resonated with its target audience, Databox expanded their audience and grew membership.

Call Loop

Call Loop is a text message marketing platform that helps businesses reach customers through SMS messages. Text “profitnow” to (888) 850-1043. To reach new customers, the company leveraged webinars as an untapped marketing resource. Call Loop created a series of webinars that focused on SMS marketing and related topics, which helped attract new customers and build authority in the industry. These webinars resonated with their target audience and were very successful.

HighLevel

HighLevel is a marketing automation platform that helps businesses manage their online presence and reach customers through a variety of channels. To reach new customers, the company leveraged community building as an untapped marketing resource. HighLevel created a community forum where users could share their experiences and best practices, which helped build a sense of community and foster engagement. By building a community around its product, HighLevel has been able to increase engagement which forms the basis for further growth.

Tips for incorporating untapped marketing resources into your marketing strategy

Incorporating untapped marketing resources into your marketing strategy can help you gain a competitive edge, reach new audiences, and ultimately boost your sales. Here are some tips to help you get started:

Start small

Begin by identifying one or two untapped marketing resources that you think could be a good fit for your business. Focus on building a strong foundation for your marketing strategy before expanding to other resources.

Do your research

Take the time to research different untapped marketing resources and learn how they work. Look for case studies and success stories to see how other businesses have used these resources to their advantage.

Develop a plan

Once you’ve identified the untapped marketing resources you want to use, develop a plan for how you’ll incorporate them into your overall marketing strategy. Be specific about your goals, target audience, and messaging.

Be creative

Untapped marketing resources often require creativity and out-of-the-box thinking. Don’t be afraid to try new things and experiment with different strategies to see what works best for your business.

Measure your results

As with any marketing strategy, it’s important to measure the success of your efforts. Use analytics tools to track your results and adjust your approach as needed.

Marketing Resources For Low Cost

The follow are products and programs that are available for free or a low, one time cost. None of these have a monthly subscription fee, which is a huge money saver.

Tracking program

When selecting a tracking program, look for one that offers robust analytics and reporting capabilities. This will allow you to track the performance of your marketing campaigns and make data-driven decisions about where to allocate your resources. Additionally, always use A/B testing to optimize your campaigns and improve your conversion rates. I use this platform which offers a free option or upgrade to unlimited for a very low, one-time fee. Compare to other similar monthly subscriptions, I save $348 every year.

Graphics and design program

A good graphics and design program should be easy to use and offer a wide range of templates, tools, and resources. When choosing a program, look for one that offers customization options and allows you to create professional-looking designs that align with your brand identity. Also, consider using user-generated content and crowdsourcing platforms to get more design ideas and input from your audience. Here is a high-quality graphics program, with a ton of features, content, templates, etc. for a single, one-time low-cost fee. Well worth the investment for less than a burger at McDonalds.

SEO program

Search engine optimization (SEO) is critical for improving your website’s visibility and driving organic traffic. When selecting an SEO program, look for one that offers keyword research tools, on-page optimization, and link building capabilities. Additionally, make sure the program stays up-to-date with the latest algorithm updates from search engines like Google. This is a single, one time fee cost option for a very solid SEO program.

Social media programs

Social Media Marketing programs and platforms are plentiful. In fact, they are so many that it makes it difficult to find quality programs or tools, especially when searching for low costs. The following are all low-cost, quality tools. And by low-cost, I mean less than a pizza. And no monthly fees. Just the one-time payment.

Here is a list of programs for advertising on social media. Each of these are low-cost, quality programs. Instagram Advertising Program, a Facebook Advertising Program, a Facbook Group Advertising Program , both Facebook and Instagram Advertising, and a Pinterest Advertising Program.

AI ChatGPT

It’s all the rage now. ChatGPT is the tsunami taking the internet by storm! It’s capabilites are truly amazing and endless, and will change our lives as we know it in my opinion. And no, I don’t belive I am exaggerating a bit. I’m sure your familar ChatGPT unless you have been living under a rock.

So let’s start with learning. There is a lot of information available on the internet. But, as with any internet content, some is very good and some not so good.

And to be clear, since this is the new rage, there are a lot of sales pitches flying about with varoious programs or tools about AI. But beware, as much of it is nothing more than hype and sales jargin to push offers that may not even have anything to do with AI.

But here is an entire set of ChatGPT courses that cover a substantial amount of quality learning. Likely more learning material than most may be interested in.

An AI Trace program can help you analyze customer behavior and make data-driven decisions about your marketing strategy. When selecting an AI Trace program, look for one that offers real-time insights, automated reporting, and predictive analytics. Additionally, using AI algorithms to help create content and improve your targeting and personalization efforts.

Video creation program

Video content is becoming increasingly important for marketing, so it’s important to have a good video creation program. When selecting a program, look for one that offers a variety of editing tools, templates, and special effects. Additionally, make sure the program is compatible with different video hosting platforms like YouTube and Vimeo. Here is a quality, low-cost video program for a one-time fee. And speaking of creating unique content that sets you apart, here is a cartoon video creation program, also for a low, one-time fee.

Giveaway programs

Giveaways can be an effective way to generate buzz and attract new customers. When running a giveaway program, make sure you have clear rules and guidelines in place, and consider using a third-party platform to manage the process. Additionally, consider partnering with other businesses or influencers in your industry to expand your reach and attract a larger audience. This program provides high-quality giveaways weekly at no cost.

And this is the point where I put a shameless plug in for my own storefront in providing quality giveaways. You will find some very good value freebies here at davesethagency.com

Freemium platform

Freemium Platforms provide a service, tool or training for no cost, with additional useage, upgrades, or products for a fee. The free components help bring attract the audience and secure leads

Here are 5 platforms using the freemium model, with a “backdoor” access. Normally these are paid memberships, but I was able to negotiate and secure a backdoor pass for my readers. Traffic Generation, Membership Marketing Profits,, Affiliate Marketing Profits, Copywriting Profits, and Web Profits. So you’ll have free accss to the first level of each site. You may also note the upgrades that provide you reseller rights of the products, which is the fatest way for you to launch new products as your own.

Traffic generation platform

Traffic platforms should include user-friendly interface and dashboard, advanced targeting options, such as geolocation or language targeting, and ad tracking and conversion optimization tools. This platform also includes valuable traffic education, courses, tutorials and videos about various traffic sources at no cost. There are also some unique, specifc function type tools such as this engagement program to entice your audience to sign up to your lists.

Related to traffic is this leads platform that engages your audience. Grow your email list, website traffic, and social media followers with viral giveaways & contests. No monthly subscription, just a one time fee

A Specific Niche Example

And as you get more indepth with searching in specifc niche’s you may come across more specifc related programs or tools. As an example, this is a program to create QR menus for restaurants. It’s an impressive little program if you have an audience who this may beneift. This is an entire package that makes it east to sell to restaurants. Great little business platform for less than a pizza!

By using low-cost and no-cost resources in your business and marketing strategies, you can save on expenses and allocate more of your revenues towards growing and advertising, or whatever your needs dictate. Saving on upfront purchase of programs and platfoms, and monthly subscription fees, goes a long ways to helping your business run more efficiently and ultimately increases your profitability.

Additionally, by using untapped marketing resources, you may find some success in channels or platforms that aren’t so croweded or already been beat to death with advertising. Lastely, these low cost resources allow you to venture into new areas and reach new customers who were previously out of reach due to budget constraints.

Tips and tricks for discovering new marketing channels

In today’s competitive market, it is essential to have a diversified marketing strategy to reach a wider audience and stand out from the competition. One of the most effective ways to do this is by discovering and utilizing new marketing channels. These channels can help you reach a new set of customers and increase your brand awareness.

To find new marketing channels, you need to conduct market research and identify your target audience’s interests and behavior. You can also analyze your competitors’ marketing strategies and identify the channels they use to reach their audience. It is essential to stay up-to-date with the latest marketing trends and technologies, including social media platforms, search engines, and emerging digital marketing channels. In this article, we will discuss some tips and tricks for discovering new marketing channels to help you stay ahead of the competition.

Examples of businesses that have successfully discovered new marketing channels

Here are some examples of businesses that have successfully discovered new marketing channels. These businesses have successfully expanded into additional marketing channels that they had previously not utilized, or had utilize only at a lesser extent.

They have all had success by using a combination of different strategies, including partnering with other businesses, leveraging the power of social media and influencer marketing, and using email marketing, SEO, and content marketing to drive traffic to their website.

TrafficBuildr

TrafficBuildr is an online marketing platform that specializes in helping businesses generate more traffic and leads. They have successfully discovered new marketing channels by partnering with other businesses to cross-prmote their products and services. They have also grown their social media marketing and influencer marketing to expand their reach.

$5 Dollar Store

The $5 Dollar Store is an internet marketing resource stores that offers quality tools, programs and platforms for $5. They have successfully discovered new marketing channels by leveraging the power of email and social media marketing. They also use and realy heavily on SEO and content marketing to drive traffic to their website.

Astra

Astra (Brainstorm) has multiple web products such as Ultimate Addons for Elementor, Beaver Builder, ConvertPro, SchemaPro, and others. Besides these products, they contribute in many open source projects. company that helps businesses improve their operations and increase profitability.

Astra has successfully expanded marketing channels by leveraging the power of email marketing and content marketing and partnerships. Their free forever platforms are a great value for partners to promote. They have also used social media marketing and referral marketing to expand their reach.

GumRoad

GumRoad is an online marketplace for creators to sell their digital products directly to consumers. They have successfully created new marketing channels by partnering with other creators to cross-promote their products. GumRoad also uses influencer marketing and social media marketing to connect with their target audience.

PartnerStack

PartnerStack is a platform to help businesses create and manage their partner programs. They have utilized new arketing channels by leveraging the power of email marketing and content marketing. Additionally Partnerstack has had great success with expansion of their social media marketing and referral marketing to expand their reach.

Canva

Canva is a well known graphic design platform that allows users to create professional-looking designs without any design experience. Canva has had great success with expanded marketing channels by partnering with other businesses to offer Canva as a value-add to their customers.

Canva’s free tools and resources is the primary driver for attracting customers. Other businesses jumped on board to offer free, value-added servces for their cusotmers. They have also used influencer marketing and social media marketing to connect with their target audience. Ultimately they convert a large amount of the traffic using free resoruces into paid subscriptions.

TweetHunter

TweetHunter is a social media marketing tool that helps businesses find and engage with their target audience on Twitter. TweetHunter mamimizes and leverages the power of SEO and content marketing. Of course their mainstay has been social media marketing, with more recent growth into referral marketing.

TrafficG

TrafficG is a traffic exchange platform that allows businesses to exchange traffic with other businesses. They have successfully discovered new marketing channels by leveraging the power of email marketing and content marketing. Additionally, TrafficG has expanded use of social media marketing.

By experimenting with different strategies and exploring opportunities, each of these businesses have been able find new ways to reach new audiences and grow their brand and business. Don’t expend all of your resources and efforts into one channel. Diversify by continually testing new channels.

Tips for incorporating new marketing channels into your marketing strategy

Incorporating new marketing channels into your strategy can be a game-changer for your business. To make the most of these channels, follow these tips:

Define your target audience

Understanding your audience is essential when it comes to identifying new marketing channels. A thorough and complete understanding of your audience is a core foundation component for any online busienss. Take time to research your target audience and learn where they spend their time online. This should be an ongoing process in any online marketing plan.

Test new channel

You will want to try new channels, but will need to test them first. Start with a small budget and track the results to see if it’s worth investing more resources.

Analyze the data

Once you’ve tested a new channel, analyze the data to see how it’s performing. Look at metrics such as engagement rates, click-through rates, and conversions and perform and overall assesment of the channel performance.

Optimize your approach

Based on your analysis, optimize your approach in this new channel. Make adjustments to your strategy, content, or targeting to improve your results. It’s a process. Approach it as such and adjust and improve as needed. In some circumstances, you may not find the success you need, so don’t be afraid to pull the plug and realocate resources to a new channel.

Affiliate marketing activites

If you’re an affiliate marketer, incorporating new marketing channel trials is a must. There is not a one-size fits all. Affiliate marketing is particularly persnickity when it comes to what works and what doesn’t, with a lot of annomaloies. So exploring and testing new marketing channels is crucial for success.

For example, John Crestani’s affiliate program training has a strong focus on social media and video marketing. But with any well run program, standard procedure is through A/B testing for performance and engagement. Further, they incorproate exploration of other marketing channels as a standard, ongoing process.

Similarly, The Easiest System Ever, with the “Daily Commission Blueprint“, offers a comprehensive training program for affiliates to explore new channels. So my point is that in order to find success, you must continually explore and test various marketing channels. And within that channel, A/B test your content, images, and titles with various versions for each.

A/B Testing

It is not uncommon, as a standard, to test 3 images, 3 titles, and 3 script copies for each set of ads. Then the best performing ad goes on to another round of testing, with 2 similar to the “advanced ad”. Thus you have 3x3x3 tested for response again. I have done performed this exact strategy on several platforms to finally optomize on ads that convert well with a spend limit in a range that is afforable. Testing is a must, so you need to embrace it, learn it, and use it to be successful.

Hint:

When it comes to affiliate marketing, testing and analyzing new channels are necessary and will make the difference between success and failure. Once you find success, don’t expect it to work for every product or program, and don’t count on it to last forever.

Continue, on an ongoing basis, to search out new opportunites on other platforms or channels to promote your offers and test different approaches to see what works and what does not.

And always, always track your results so you aren’t trying to operate blindfolded. You must know what works AND even more importantly, what does not. Then you can optimize your strategies, resources and funds to improve overall performance. And yes, that was 2 “always” on purpose, from the Redundancy Department, Department of Redundancy. Tracking is that important!

Staying ahead of the competition with unique marketing resources

In today’s competitive market, it’s essential to stay ahead of the competition to maintain your business’s growth and success. One way to do this is by utilizing unique marketing resources that differentiate your business from the rest. By tapping into new marketing channels and using unconventional marketing strategies, you can reach a wider audience and stand out in your industry.

How to use unique marketing resources to differentiate your business

Using unique marketing resources can help your business stand out from competitors and differentiate your brand. Here are some strategies to make the most of these resources:

Identify your unique selling proposition

Before you can effectively differentiate your business, you need to identify what makes your product or service unique. Consider what sets you apart from competitors, such as your unique features, pricing strategy, or customer service.

Research new marketing channels

Look beyond traditional marketing channels and research new opportunities that align with your brand and target audience. Consider emerging social media platforms, influencer partnerships, and niche communities that can help you reach your target audience in a new and unique way.

Create unique content

Develop content that is original, informative, and engaging to capture the attention of your target audience. Utilize visual content like infographics and videos to make a lasting impression. With all the various tools available today, it is eaiser to create your own customized content, to fit your specifc needs with one-of a kind, unique content and branding.

Leverage customer feedback

Your customers can be a valuable resource in identifying unique marketing opportunities. Monitor customer feedback and identify areas where you can improve your product or service. Use this feedback to create unique marketing campaigns that speak to your customers’ needs and preferences. Take a que from cusotmer’s providing posive feed back, likes, and shares. Not all customers are the same, but if you are getting postive feedback, consider leverage it.

Take calculated risks

Don’t be afraid to take calculated risks when it comes to marketing. Try new strategies and tactics that are aligned with your brand values and goals. Test the waters with a small budget and track the results to see if it’s worth investing more resources.

Smart savings

Invest in programs and platforms available with single fees instead of monthly subscriptions. These single fee opportunites can save hundreds and even thousand of dollars per year, Invest this saving right back into your business to explore different marketing channels. This is a great way to smartly reduce ongoing expenses on valuable programs requreid to operate your business, and leveraging to grow your business. Say goodbye to monthly subscriptions!

Hint:

One very effective way to differentiate your business is by focusing on customer experience. Go above and beyond to provide exceptional service, and create an emotional connection with your customers. This concept is not new, and surely should not be unique. But the unique part of it can be how you approach it.

This can be done through personalized marketing campaigns, offering loyalty programs or special discounts, and of course – providing exceptional customer support.

Giving away valuable freebies or complementary products is always a good option as long as they are of good quality. By focusing on creating a unique customer experience, you can differentiate your business and build a loyal customer base.

Examples of business successful implementation of unique marketing resources

Many businesses have successfully used unique marketing resources to differentiate themselves from their competitors and stand out in their industry. Here are a few examples:

ConversioBot

ConversioBot is a chatbot software that stands out in the crowded chatbot market with their unique approach. They offer free chatbot training that engages users, while helping them learn how to create effective chatbots for their businesses. They utilize a unique onboarding experience for new users that includs a personalized chatbot that walks them through the setup process.

These resources help ConversioBot show users that chat bots aren’t really as complex, or scary as they may have feared. This helps overcome fears and perceptions that ConversioBot is “too techy” or complicated to set-up, implement or use.

By breaking down this barier, it has helpd ConversioBot to attract a larger audience and differentiate themselves as a company that provids both the software and the knowledge needed to create effective chatbots, so easy that basically anyone can do it. This has been a very successful strategy for ConversioBot.

Sqribble

Sqribble is an ebook creation software that uses unique marketing resources with a broad offering of customizable templates and designs, making it easy for users to create professional-looking ebooks without any design experience.

UPDATE: Sqribble offering 83% off with discount code BATMAN for limited time. Get for ~$15 now – Incredible Value!!!

They created a free ebook called “Creating Killer eBooks in 5 Simple Steps” that provided tips on how to create effective ebooks, all folowing the concept of easy to do and quick to complete.

“Ease and Simplicity” go a long way with any audience and has helped Sqribble reach incredible subscription rates and growth. And yes, this is an incredibly easy and simple platform that anyone can master and be supper efficient with, pumping out high-quality, customized, branded content!

Teachable

Teachable is an online course creation platform that leveraged unique marketing resources to differentiate itself from other course creation platforms with the Teacheable University.

The University includes a broad range of resources and tools to help users learn the platform, and create and sell online courses. Additionally, they provide more robust coupon and upsell functionality than others, which helps set them apart. And their blog provides insights and advice, tips and educational insights.

Training, education and learning are all good offerings that provide stickiness through additioanl value.

Aweber

Aweber is an email marketing software that uses a blog that focuses on providing tips and insights on how to create effective email marketing campaigns and they offer a range of customizable templates and designs to help users create professional-looking emails that are highly customizeable and brandable.

Additionally, they provide a lot of free resources such as email marketing guides and webinars to help users learn. Some users would prefer to “watch” a webinar or video, rather than read. Aweber realized this early on has capatallized on this finding of their audience.

ThriveCart

ThriveCart is a checkout software that uses a similar approach to differentiate itself from other checkout software companies. Their blog provids tips and insights on how to create effective checkout pages that convert and they provide customizable templates and designs to help users create professional-looking checkout pages.

They cater to affiliate marketers and users, through the set up of their program on the ThriveCart plarform. Again, this all ties back to making it easier for your audience to see themselves using your content, program or platform.

Closing Thoughts for staying ahead of the competition

And all by utilizing unique marketing resources

In order to stay ahead of the competition, it is important to constantly be on the lookout for new and unique marketing resources that can set your business apart. The world continues to evelove, and you need to evolve with it, or get left behind. Here are some tips for finding and utilizing these resources:

Stay informed

Make it a priority to stay informed about new marketing trends, technologies, and strategies. Attend industry events, read industry publications, and follow relevant blogs and social media accounts.

Research your competition

Study what your competitors are doing in terms of marketing and advertising, and look for ways to differentiate yourself from them. Identify their strengths and weaknesses, and use that information to your advantage.

Experiment

Don’t be afraid to try new things and take calculated risks with your marketing. Test out different strategies and channels, and be willing to pivot if something isn’t working.

Collaborate

Look for opportunities to collaborate with other businesses or individuals in your industry. Partnering with others can help you reach new audiences and gain exposure.

Leverage technology

Keep up with the latest marketing technologies and tools, and use them to your advantage. Automation, artificial intelligence, and data analytics can all help you optimize your marketing efforts and stay ahead of the curve.

And no article would be complete without the latest earth-shattering technology of ChatGPT. AI is changing everything on the internet, and you must learn and stay up to date.

Don’t be afraid to think outside the box and try unconventional marketing tactics. Sometimes the most effective marketing strategies are the ones that are unexpected and unique. Experiment with different approaches and see what works best for your business.

To your success!

Dave

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updated 4/14/2023