Dave Seth Online

Dave Seth Online -

Successful Marketers Are Watching The 2023 Marketing Trends

If you’re an affiliate marketer who plays it smart, you’ll follow the successful marketers. Watch the 2023 marketing trends.

Here are 9 affiliate marketing trends to look out for in 2023:

1: More Focus on Mobile

With more and more people using their smartphones and tablets to access the internet, it’s no surprise that affiliate marketers are going to be focusing more on mobile in the coming year. This means creating more mobile-friendly content and ads, as well as making sure your website and products are mobile-friendly.

2: More Video Content

Video is a very popular format, and it’s only going to become more popular in the next year. Affiliate marketers are going to be creating more video content, whether it’s in the form of vlogs, product reviews, or educational videos.

Become a regular creator of video content with a stellar reputation and you can gain a loyal following who snap up your recommendations solely because you are the one recommending the product.

3: More Influencer Marketing

Influencer marketing is when you partner with someone who has a large following on social media or elsewhere online. This can be a very effective way to reach new people, and it’s something that more affiliate marketers are going to be doing in the coming year.

Social media influencers have altered the marketing landscape to a significant degree. For example, 15% of Gen Z’s have purchased an item based on the recommendation of an influencer within the last 6 months. Influencer marketing of all kinds generates 10 times the return on investment of traditional banner ads.

If you can see your way to becoming an influencer in your niche, then now is the time to start building that audience. Returns in the first few months will be skimpy but keep at it and you can reach a point of critical mass where the number of followers you have begins to double every couple of months. A year or two from now you could have a significant number of followers and a tidy six figure income from your efforts if you stick with it through the initial lean months of getting started.

4: More Use of Social Media

Social media is a great way to connect with potential customers and promote your products or services. Affiliate marketers are going to be using social media more in the coming year to reach new people and promote their offers.

primary 2023 marketing trends

5: More Focus on Content Marketing

Content marketing is a way to attract attention and interest in your products or services by creating articles, blog posts, infographics, and other types of content. This is something that more affiliate marketers are going to be doing in the coming year as they focus on attracting new customers.

6: Entry in the Metaverse

As we get ever closer to a virtual tomorrow, affiliate marketers who position themselves to take advantage of the metaverse can see significant growth. Consider in-game advertising, digital transactions and immersive marketing as possible affiliate strategies for 2023.

You might promote virtual products, become an avatar or even create your own virtual world. Even traditional companies, such as clothing and accessories are allowing customers to purchase digital versions of their products within games.

7: Voice Search is on the Rise

Mobile devices account for 50% of affiliate marketer’s traffic, and many of us already use voice search. Long tail SEO will be the best way to capitalize on this trend. Do your keyword research to discover what your potential customers are looking for when they use voice search and act accordingly.

8: Podcasting will Continue to Grow

More and more brands will want to grab a piece of the podcasting pie in 2023. Your best bet is to create your own podcast with a long-term strategy to build a large, loyal audience who purchase based on your recommendations.

Work with product owners to get special deals for your listeners and advertise this special deal at the beginning, middle and end of your podcast. Place a time limit on the deal to create urgency or limit the offering to create scarcity.

9: More Recurring Income

As more and more affiliate marketers become savvy to recurring income, we will see an explosion in the promotion of products that continue to pay over a longer period of time. For example, promoting a software or service that charges by the month and therefore pays the affiliate monthly, too.

If you have the choice between promoting two programs that are similar but one pays one time and the other pays monthly, consider going with the monthly payments.

And if you choose to expand your affiliate efforts into creating your own product in 2023, by all means make it something that will continue to give you profits for months to come after the initial sales is made.

I’m using constraint here to stay off my soap box. My regular readers know how I continually pound the table about recurring, or passive income streams. Those marketers that are most successful have mastered this model and leverage recurring income to the maximum extent possible.

Now here’s a passive gold nugget. I try to share a few to keep readers coming back.

This gold nugget starts with a ton of great premium internet marketing tools being given away. Yep, free giveaways. A whole bunch. Like over $1 million in giveaways. But it gets better. Keep digging on this one. Go beyond the freebies. Of course, certainly sign up for them, but the value is deeper.

I’m dedicating a ton of time to this right now and I invite you to dig into it and understand it. This is a mega passive opportunity!

Let’s continue with more of the questions that I have been receiving.

Will affiliate marketing ever rule the world?

This question threw me. If you take it literally, then no, I don’t think it will. To rule the world you need world leaders. To elect them based on recommendations from affiliate marketers, well, most election systems already do something like this. People and publishers recommend this candidate or that candidate, and I suppose that could be called affiliate marketing.

Figuratively, I don’t think it will rule the world, but it will continue to grow. While businesses can drop millions of dollars in advertising, many of them would prefer to pay on a performance basis only. If a sale is made, they pay. If there’s no sale, then they don’t pay. It’s a pretty good system for businesses because they don’t waste money on advertising that doesn’t work.

And it’s a great system for affiliates because we get to make money on products we didn’t create and don’t own.

What are the best niches and sub niches for beginner affiliate marketing?

There are so many to choose from, and of course you will sometimes overlap from one subniche to another. For example, if your niche is computers then you will likely also be in the digital notebooks and webcams as well.

If you’re new to marketing, you’ll find it’s easier to work in a niche other than the online marketing niche. You won’t yet have the credibility of an experienced marketer because you don’t have any experience in marketing. Starting in this niche is like starting college as a professor without ever taking college classes.

Once you’ve established yourself in another niche and you’re making a six-figure income, that’s the time to enter the online marketing niche and teach others are how to be successful, too.

I’ve created a list below to get you started. Keep in mind that any niche you choose needs to be profitable for you with an audience you can easily reach.

Niche: Dating

Sub-niches:

  • dating and relationship advice
  • flowers and gifts
  • partner search for all types of preferences (age, ethnicity, faith, hobby or passion, and other relationship goals)

A sample of the popular affiliate sites:

  • CatholicMatch
  • ChristianCafe
  • Commitment Connection
  • CountryMatch
  • Double Your Dating
  • eHarmony
  • Fitness Matchmaker
  • GamerDating
  • Jdate
  • Meetup
  • Military Cupid
  • OurTime
  • Parship
  • ProFlowers
  • Seeking
  • Single Parent Meet

Niche: Education and Self-improvement

Sub-niches:

  • bar exam
  • certification for financial risk management and project management
  • code and software development
  • courses with college credits
  • e-learning tools and course creators
  • English and foreign languages
  • hobbies
  • homeschooling
  • industry skills
  • physical classroom supplies and furniture
  • pre-school learning
  • price comparison for tertiary institutions
  • reviews (medical board exams)
  • SAT preparation
  • textbooks

A sample of the popular affiliate sites:

  • AmONE
  • Bionic Turtle
  • Coursera
  • Discount School Supply
  • DIY.org
  • Kaplan
  • Kranse Institute
  • LinkedIn Learning
  • MasterClass
  • Outschool
  • Pluralsight
  • Princeton Review
  • Rosetta Stone
  • Skillshare
  • Teachable
  • Textbooks.com
  • Thinkific
  • Udacity
  • Udemy

Niche: Fitness and Sports

Sub-niches:

  • baseball
  • basketball
  • biking
  • bodybuilding
  • fan memorabilia
  • fitness tech and apps
  • football
  • golf
  • gyms and gym equipment
  • hockey
  • home gym gear
  • hydration and recovery products
  • live events
  • live sports streaming
  • nutrition and supplements
  • personal and corporate workout programs
  • running
  • snow sports
  • soccer
  • sporting goods (apparel, jerseys, footwear, and accessories)
  • surfing
  • swimming
  • tennis

A sample of the popular affiliate sites:

  • Baseball Rampage
  • Callaway Golf
  • EVO
  • Fitbit
  • FuboTV
  • Grass Racks
  • HockeyShot
  • iHerb
  • Leather Head Sports
  • Muscle & Strength
  • Osmo Nutrition
  • Soccer Garage
  • SportsMemorabilia
  • StubHub
  • Under Armour

Niche: Food and Drink

Sub-niches:

  • bakery and sweets
  • breakfast cereal
  • cooking classes
  • fresh produce
  • gourmet teas and accessories
  • grocery delivery service
  • liquor
  • meal kits and subscription boxes
  • recipes
  • seasoning packs
  • snacks
  • special diets such as keto, vegan and vegetarian

A sample of the popular affiliate sites:

  • Art of Tea
  • ButcherBox
  • DirectEats
  • Drizly
  • Eat Better Meals
  • HelloFresh
  • Kettle & Fire
  • Lifeboost Coffee
  • MamaSezz
  • Peapod Groceries
  • Rouxbe
  • Tasteaholics
  • The Fruit Company
  • Universal Yums
  • Veestro
  • Vital Choice

Niche: Gaming and e-Sports

Sub-niches:

  • betting
  • game codes and keys (for character upgrades and game boosters),
  • game rental service
  • game testing
  • game tutorials
  • games
  • hardware and accessories (desktop PCs, laptops, monitors, keyboards, mice, mousepads, graphic cards, consoles, headsets, joysticks, flight yokes, webcams, microphones, speakers, audio mixers, gaming chairs, and desks),
  • in-game currencies
  • related merchandise such as apparel, collectibles, and home decor
  • streaming
  • tournaments for web and mobile

A sample of the popular affiliate sites:

  • Alienware
  • Astro Gaming
  • Bose
  • GameFly
  • GG.bet
  • Green Man Gaming
  • Into The AM
  • Kinguin
  • Leprestore
  • Nvidia
  • Razer
  • Twitch
  • Zygor Guides

Niche: Home and Garden

Sub-niches:

  • beddings (pillows and mattresses)
  • decor (wall art, vases, mirrors)
  • fragrances and cleaning products
  • DIY projects and tools, kitchen and cleaning appliances
  • floor treatments (including rugs and carpeting)
  • furniture (and their covers)
  • gardening (furniture, tools, plants)
  • HVAC
  • interior design services
  • lighting
  • security devices

A sample of the popular affiliate sites:

  • AromaTech
  • Belle & June
  • Canvas Vows
  • Curtain Wonderland
  • Frontpoint Home Security
  • Hardware World
  • Heat and Cool
  • Homary
  • Home Depot
  • Keetsa Mattresses
  • Kitchen Universe
  • MiracleSofa
  • My Cleaning Products
  • Nisbets
  • Rug Source
  • Side Door
  • Vacuum Cleaner Mart
  • Wayfair

Niche: Personal Finance

Sub-niches:

  • budget tracking and bill management
  • credit reporting and management
  • cryptocurrency trading
  • debt reduction
  • financial data security
  • financial education for kids and adults
  • insurance (health, life, disability, professional liability)
  • investment portfolio management and trading
  • loan application and management
  • money transfers
  • online banking and savings
  • wills and estate planning

A sample of the popular affiliate sites:

  • Acorns
  • CIT Bank
  • Coinbase
  • Complete Wills
  • Diversyfund
  • Experian
  • HoneyMoney
  • LifeLock
  • Little Green Light
  • Trim
  • Wise

Niche: Petcare

traffic is key in 2023 marketing trends
Meme are great for engagement and to drive traffic

Sub-niches:

  • cleaning products (for urine, poop, fur)
  • food and feeders
  • furniture and carriers
  • grooming and hygiene products (pee pads, litter boxes)
  • insurance
  • medicine
  • obedience classes
  • pet sitting
  • safety products (collars, harnesses, doggy doors, kennels)
  • tracking devices and services
  • veterinary services

A sample of the popular affiliate sites:

  • Brain Training for Dogs
  • Chewy
  • Paw.com
  • Pet Cube
  • Pet Pro Supply
  • Petco
  • Petplan
  • PetPlate
  • Rover
  • Ruffwear
  • VetShopMax
  • Whistle

Niche: Technology

Sub-niches:

  • computers (desktop PCs, laptops, and tablets)
  • digital marketing software tools (such as SEO analysis, email management, competitor spying, webpage builders, forms, and plug-ins)
  • digital notebooks
  • drones
  • GPS for land vehicles
  • headphones and earphones
  • microphones
  • photography and video equipment
  • printers
  • projectors
  • smart speakers
  • smartphones and peripherals (such as power banks and chargers)
  • software and apps
  • tracking devices (for luggage, keys, elderly patients)
  • TV sets and remote controls
  • VPN
  • web hosting and domain hosting
  • webcams

A sample of the popular affiliate sites:

  • ConvertKit
  • DJI
  • Garmin
  • GoPro
  • Kinsta
  • Microsoft
  • NordLayer
  • Rakuten
  • Rocketbook
  • SEMrush
  • ShareASale
  • SpyFu

Niche: Travel

Sub-niches:

  • accommodations (hotel, resort, or vacation home)
  • airline bookings
  • car rentals
  • claims for delayed or canceled flights
  • cruises
  • European train rides, restaurant bookings
  • guided tours
  • house-sitting service
  • luggage and travel essentials
  • online travel guides
  • tickets to attractions and activities
  • travel insurance policies

A sample of the popular affiliate sites:

  • Agoda
  • AirHelp
  • Booking.com
  • Cruise Direct
  • Expedia
  • Interrail Pass
  • Travelpayout
  • TrustedHousesitters
  • Viator
  • World Nomads

So hope I didn’t bore you with all these list. But these fascinate me and get my creative juices flowing. There is no end to opportunities when it comes to affiliate marketing. Take your passion and dive into a niche. With a little creativity, you can tie in to all sorts of affiliate marketing opportunities. This is just exciting stuff to me. I think I could take almost any niche and run with it, and have fun! I hope you all do the same.

And really, the basics or foundation is pretty much the same for whatever it is that you are marketing, regardless of the niche. You will always need Traffic, Leads and Sales!

Now, let’s close with an affiliate marketing triumph story:

George was at his wits end financially. In fact, he was about 30 days away from becoming homeless.

But George knew gaming. And he knew gamers.

He signed up for three different gaming affiliate programs, built a simple website and starting writing 3, 4 and 5 articles a day about gaming.

He promoted his site on social media, he answered any and all questions people had about gaming and especially about the games he knew best.

He did live calls to answer questions.

He built his mailing list. And he promoted products.

30 days after he started he had enough money to catch up on his rent.

90 days after he started he was able to replace his clunker car with something newer and nicer.

That was three years ago.

George now owns his own home. He drives a new car. And he’s never been happier.

Notice that it did not happen overnight.

Notice that George worked his tail off in the beginning.

And notice, too, that if George can do it, then so can you!

To your success!

Dave

davesethonline.com/blog  online resourcesmemberships 12-day training traffic

P.S

I have an amazing free giveaway opportunity for you. My partners and I are launching new Internet Marketing Resources, including Premium Products, and giving away over $1 Million in valuable products. See the details HERE as my Monthly Spotlight.


updated 3/4/2023

Category: Uncategorized

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