How To Master 10 Marketing Rules That Maximize Engagement

Maximize engagement with these 10 marketing rules to entice traffic, build followers, grow your lists and improve sales conversations.

The following 10 rules aren’t all the typical direction that you would expect to see in a list together. Some rules are more basic in nature, but are worth focusing on for key steps. Other rules are a bit less utilized or understood. Pay close attention to detail and find value, or rather force yourself to create value, in everything you do.

Creating value for your readers or customers is the number one, best thing you can do, no matter what your business or internet marketing venture is. I try to provide some solid gold nuggets of value to keep readers engaged and wanting to come back for more.

Value offering #1

My first value offering is complimentary gift package of 24 tools and resources. Here are some great high-quality internet marketing tools and programs being provided for free each and every week. This is a treasure chest of 24 quality “no cost” gifts. Scroll down the page and click the “Weekly Giveaways” gifts package. No joke! These are yours for the taking to use however you like. And the best news is that each week we update them to 24 new complementary gifts.

Now let’s get to those 10 Marketing Rules to master.

1: Sell it First, Build it Second

New and old marketers alike waste time and energy building products that no one wants to buy. I’ve done this myself. You think you know what your audience wants, and we have visions of massive sales of the ultimate product.

But the audience never asked for it. They don’t have the same vision as you. They don’t need it like you thought they would.

You can avoid wasted time and rejection by selling your new product before you ever build it.

Let’s say you want to create a course.

The usual route is to spend two solid weeks building the course and getting it ready to put out into the world.

Whoops – no sales.

Instead, you outline not just one, but 5 different courses. You build a sales page for each, you send traffic to each of the 5, and here’s what happens:

Course 1: No sales
Course 2: 3 Sales
Course 3: No Sales
Course 4: 1 Sale
Course 5: 12 Sales

Now tell me which course you’re going to create?

You can refund the sales for Courses 2 and 4, letting the buyers know you may do this in the future and thanking them profusely. You might also mention Course 5, which will go live in 10 days.

You get busy and you build the course. You use feedback from your first customers to improve it and make it even better. You refine the sales page and begin sending massive traffic to it, making massive sales.

Success!

Had you simply created Course #1, you would have wasted your time.

If you had gone through the list and created each course in turn, you would’ve found some success with Course #2 and perhaps never moved on to Course #5. Or if you had persevered, it would have taken you 5 courses to get to the true blockbuster that makes the sales that pays for your new house.

Sell your thing first and be ready to build it fast if it turns out to be a winner. This applies not just to courses, but also books, SaaS products, subscriptions and any other product you want to make.

Just a word of caution though….

Always be vigilant with cusotmer communications and perceptions. Don’t be this guy!

Be careful in how you approach this strategy, and very mindful of your communications with your customers. You don’t want to do anything to harm your reputation.

2: Maximize Engagement by Getting Rid of Conversion Distractions

Your page has a goal – what is it? To get the reader to subscribe? Join a free training? Click a link? Buy a product? Join you on social media?

You’ve got to keep them on your page long enough to accomplish the task you set out for them.

If you want to get their email address, then the only option you give them is to fill out the form. You don’t place your social media icons on the page, or a link to your blog, or a promotion for your product.

Give them one option – the option you choose – and then don’t give them anything else to do but that one option.

Chicken! My regular readers are accustomed to me posting a picture of a surprised squirrel at this point whenever I talk about distractions. I am easily distracted, and usually shout “squirrel”. Well, I thought I would shake it up a bit. And you gotta’ admit, this fine struttin’ chicken is quite distracting as well.

3: Make Each Sentence Count

People get distracted easily.

If you have an ambiguous sentence, a repetitive paragraph, a boring description or anything else that is difficult to slog through, you’ll lose your reader.

The purpose of each sentence is to get them to read the next sentence.

And while you cannot please all the people all the time, neither can you keep the attention of everyone all the time, but you can try.

The secret weapon to keeping people reading is editing.

Massive editing.

If it’s boring, fix it or remove it.

If it’s confusing, rewrite it.

If you need help, get a professional.

One professional editor can make you a lot of money if used correctly.

One more thing… when you first start out, you might be in love with what you’re written.

Get over it.

Sometimes the best thing you can do for your writing is remove a portion of it so that the rest of it can shine.

And sorry, I must apologize, as this is not one of my strengths. Often I am long winded, and way too wordy. Just down right loquacious at times. I will try harder.

4: Use REAL Scarcity

“THIS SALE ENDS IN 5 MINUTES!”

Yeah. Right.

Scarcity is an awesome selling tool if you don’t abuse it. People are savvy. They know when you’re high pressuring them and they don’t like it.

What you want is real scarcity, such as these examples:

“Bonus: Free one-on-one consulting for the first 22 buyers. I simply don’t have time to handle more than that.”

“Sale ends Sunday night at 9pm. No exceptions. Do not email me Monday morning and ask for the sales price because you won’t get it.”

“Only 5 days left in 2023 to make your tax-deductible donation.”

“Delay and you will miss what might be the best investment opportunity of the decade.”

“If you want to enjoy this benefit 5 days from now, then you’ll have to act immediately.”

Now here is a real scarcity offer….

Value offering #2

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And honestly there is scarcity to this offering. Once we reach server capacity for this offering, we will stop accepting members, and evaluate the cost-benefits of adding additional space. Generally speaking, additional cost require additional fees….. i.e. no longer free.

5: Maximize Engagement by Selling Happy Products, Too

As marketers we’re taught to focus on the customers’ pain and provide a solution to that pain.

But do you know what else sells?

Happiness.

People buy things to fix their problems, but they also buy stuff that makes them happy.

If it makes sense, add some happiness marketing to your products. It’s been working for McDonald’s Happy Meals for decades.

6: Don’t Stop Building

You’ve got one product sold through one channel to one group of customers.

That’s not a business; that’s a start.

Keep going by adding new products, advertising in new places, targeting new customers and more.

Amazon started as an online bookseller. Then they added CD’s and movies. Then they added more and more products as well as more and more services.

You don’t have to be another Amazon, but you do need to keep growing your business if you want long term success.

And speaking of growing, I wanted to point out that our new store agency just recently launched. We used the 80-20 rule….

Well, maybe it is more like the 60-40 rule. The foundation and framing is complete with a few offerings, but it is very basic at this time. Check out Dave Seth Agency at davesethagency.com for our giveaways. We are really excited to finally get to this point, and have a ton of offerings in the works.

But please know, we are still setting up the site so some is under construction or not built out yet. This is another thing we have learned throughout the years. You can wait to have everything perfect. Or even really good. Maybe we jumped the gun at 60-40, but we were anxious to get started.

So please excuse the construction, and components yet to be developed. But we still hope you will visit us none the less. And also please know that we will be adding offerings and giveaways every week going forward, so check back often

7: Fail Often and Broadcast It

Show me someone who hasn’t failed and I’ll show you someone who hasn’t accomplishing anything.

When you fail, go ahead and broadcast it to your audience. “You’re not going to believe the bone-headed thing I just did.” Tell them the story to let them know you are human, you are vulnerable and like everyone else, you are learning. People can relate to problems. Show that you can laugh at yourself, and your audience will become loyal followers.

Then go out and try something else. The more you do, the more successes (and failures) you will have.

And remember, if you take a running leap at your next goal and you fall a little short, that’s not failure – it’s progress.

One of my primary failures was related to buying or subscribing to too many products or programs that I needed for my business. Had I done my homework better, I would have found quality alternatives for a fraction of the costs. For example…

Value Offering #3

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8: Make a Few Enemies

Have you ever noticed how Pepsi takes shots at Coca-Cola with their marketing? They don’t care what Coke thinks, they care about creating a tribe with their customers. Nothing unites people faster than a common enemy, and that enemy doesn’t even have to be another person or product.

It could be a cause such as hunger, poverty, climate change, mistreatment of animals, etc. Choose something to be against. Take a firm stance on something that reflects your customers’ values and your core ideals.

There are just two things you really must remain totally neutral about in your marketing, and that’s politics and religion. Unless you write a religious newsletter or you’re shilling for a political party, stay far away from these topics.

I know of one marketer who routinely insults half the population of the U.S. because she believes a certain ex-president is god and everyone in the other political party are demonic. While this marketer makes a comfortable living, I’m guessing her income would be 2 to 3 times as much if she didn’t alienate such a large number of people.

Value Offering #4

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9: Shake It Up

If you’ve been in a long term relationship, you know that after awhile things can become stale. There are no more surprises and while you love your partner, you’re more bored than excited by the relationship.

The same thing happens between marketers and their customers.

Try changing things up by using a different spokesperson for your brand. For example, instead of the emails or your blog coming from you this week, what if they came from your assistant, your employee or even your dog?

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Write your next email or blog from an entirely different perspective to recapture your followers’ attention and create excitement with something new. Maybe next week, Jerry will write my blog!

10: Become a Cheerleader

Send out a message every now and then that sells your subscribers on themselves. Tell them why they are awesome, that you believe in them, that they can do this next big thing they are attempting, or even that you love them.

Sending out these little love letters for no reason other than to bolster your subscribers’ outlook on the day and on themselves can go a long way towards relationship building.

And you will love some of the responses you get, such as, “Thanks, I really needed to hear this today!’

Sending out little ‘love letters’ to your subscribers will remind them that you are more than your products or your brand – you’re human.

And providing a free goodie sure doesn’t hurt either!

Value offering #5

This is the last value offering of the day and of this article. davesethagency.com is all about providing high-quality tools and resources to help internet marketers stop the bleeding from monthly expenses. So we will close with a freebie that aids with advertising on Instagram. If your not advertising on Instagram, then you need to. And you can get started here for free. Yep, it will cost you exactly $0.

That’s all for this week. I hope this unique take on mastering these marketing rules will help you to maximize engagement. Be creative and have fun. Sometimes I am concerned that my quirky style and goofy attempts at humor will turn people away. But I guess that is ok. Same in everyday life too right? We are who we are, and must be true to ourselves.

Until next time, I wish you success!

Dave

davesethagency.com, davesethonline.com/blog online resources, memberships 12-day training

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10 Lessons for Marketing Growth From A World-Famous Con Man

Lessons for marketing growth can come from just about anywhere, anyone or anything. Study everything with a creative, open mind and you might surprise yourself.

Have you seen the 2002 movie, Catch Me If You Can? It starred Tom Hanks and Leonardo DiCaprio, directed by Steven Spielberg and based on the cons of real life Frank Abagnale. Yes, 2002 is old for some, however I thoroughly enjoyed this movie.

Catch Me If You Can taught us valuable lessons to boost Marketing Growth — “Catch Me If You Can” provides valuable lessons for Marketing Growth

Frank impersonated an airline copilot, was a phony college professor, passed as a pediatrician in a Georgia hospital, faked it as a lawyer on an attorney general’s staff and cashed 17,000 bad checks for a total of $2.5 million in the 1960’s and 70’s.

And he did all this starting at the ripe old age of 16.

Frank was eventually caught, served time in three different countries and then started his own consulting firm in which he helped businesses safeguard against con men just like him.

I recently watched an interview Frank did with Johnny Carson on The Tonight Show back in 1978 after he got out of prison and started his business.

Not only did I thoroughly enjoy the movie, but the replay of the old interview with Johnny Carson really made me think about what Frank pulled off.

And while I would never advocate that you do anything illegal, I do have to admire someone who was so good at his ‘job’ as to fool hundreds of professional people into believing him.

Experience leads confidence, exploiting opportunities for marketing growth — Experience leads confidence, exploiting opportunities

What lessons can we extrapolate from Frank, and how might we be able to use these lessons for our marketing?

1: Experience builds confidence

Frank ran away from home at the age of 16 and got a job, but he wasn’t making enough money to support himself. That’s when he began writing bad checks. Soon enough he realized that the more he did it, the more confidence he built.

When someone first starts out in a new field or task, they may lack confidence because they are unfamiliar with the processes and may be unsure of how to proceed. However, as they gain more experience, they become more familiar with the task or field, which can help them to feel more confident and competent.

Experience also provides individuals with the opportunity to learn from their mistakes and failures. Through trial and error, they can identify what works and what doesn’t, which helps them to refine their skills and improve their performance. As they gain more experience, they develop a deeper understanding of the task or field, which allows them to anticipate challenges and develop strategies to overcome them.

Furthermore, experience allows individuals to develop a sense of mastery over their work. As they become more proficient in their skills, they feel more in control of their work and are less likely to be intimidated by new challenges. This sense of mastery can help individuals to stay motivated and focused on their goals.

If you’ve been putting something off because you’ve never done it before, the best advice might be to simply do it now, before your head hits the pillow tonight.

2: Confidence leads to more experience

Confidence from cashing bad checks led to forging checks and ID’s, which lead to having the confidence to impersonate a pilot in order to fly for free.

Once you’ve done that small thing and survived, it’s easier to take on the big thing and be successful at that, too.

Confidence can be a powerful tool for gaining experience. It can help individuals to take risks, persist in the face of setbacks, perform well in new situations, and stay motivated to pursue their goals. By building confidence in their abilities, individuals can create a positive feedback loop of growth and development, leading to even greater levels of confidence and success.

Just as Frank Abagnale did, start small. Routine success with small items, tasks or in the case of cashing bad checks, can lead to growth of bigger and better things.

3: Opportunities are everywhere, (especially with marketing)

Frank wanted to leave New York because the police were looking for him. While walking up 42^nd street, he saw an airline crew coming out of a hotel and thought that would be the perfect front to travel around the country for free and stay at hotels for free, posing as a dead-heading airline pilot.

If you have a problem, keeping your eyes open for a possible solution – no matter how unusual it might be – and then jumping on that solution is the surest way to success.

Frank was very creative, and not afraid to try anything to help him reach his desired goal. In most cases, Frank did the unthinkable, as no one else could image pulling off what he would dream up.

In our business, we need to always be looking at things as solutions. For every problem there is a solution. And that’s not just for your business, it is for all of your customers too.

Find every opportunity to provide your cusotmers valuable resources and solutions.

4: Ask for help

Frank needed a pilot’s uniform, so he called Pan-am, said he was a west coast pilot in New York and his uniform had been stolen, and they helped him to get a new one. He was creative and brazen. His self assurance carried him through the thinnest of times in getting caught.

In online marketing it’s not only okay to get help, it’s actually a much better method than trying to go it alone. And of course creativity is not only necessary, I would argue that it is required to succeed online marketing. You can’t expect to do the same thing that everyone else is, and be super successful.

5: Don’t pay if you can get paid instead

Frank would stay in hotels for free with the charge going to the airline. Then in the morning before he left, he would get a personal check cashed at the front desk because the hotels had agreements with the airlines to honor employees’ personal checks.

This got me thinking… how can I get the services I use for free, and even get paid to use those services? One great answer is to become an influencer and promote the service to others. Another method is to offer the service to others myself, outsourcing it and keeping the difference as profit.

Be creative and resourceful. Look at things differently and ask yourself how you can make something work better, more efficient or redesign a process or program to make more money.

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6: Crime pays but there’s a big price

While Frank made $2.5 million in the 60’s and early 70’s, he paid a heavy price by continuously having to be on the run all the time for 5 years. He says he was lonely and despairing, and I have to think it was almost a relief when he was finally caught.

I like to sleep at night, I don’t want to be on the run and I like to have friends, so I keep everything 100% above board and legal in my businesses.

7: Delegate your work

When Frank passed himself off as a doctor, he was supervising 7 interns on the midnight to 8am shift. Frank knew absolutely nothing about medicine, but he knew how to delegate. When a patient came in he’d ask the first intern, “What do you think?” The first intern would give a diagnosis and what he thought was the right treatment. Frank would then ask the other interns if they concurred. If they did, he would tell them to go ahead and do it. Ironically, Frank became one of the most respected residents because he was the only one that ever allowed the interns to do anything.

Not sure how to do something? Want to have someone more knowledgeable than you do it for you? Then start delegating. Hire outsourcers, a virtual assistant or whatever you need to get the job done properly.

And keep in mind for your customers that you need to provide them great opportunities to do the same. Maybe you don’t offer services or outsourcing, but you certainly have the solutions to some kind of problem or can provide value in one way or another.

8: You don’t need certificates or permission to achieve success

Frank created phony credentials that allowed him to take the bar exam in Louisiana. He studied for 3 or 4 months, legally passing the bar on his third attempt. He got a job as corporate lawyer on the attorney general’s staff and worked there for a year, winning a number of cases. That’s a pretty remarkable achievement for someone who didn’t even finish high school.

I’m not sure if the lesson here is that anyone can become a lawyer, or that (as Johnny said) he could have ended up prosecuting himself.

Maybe it’s that you don’t need fancy credentials and years of overpriced schooling to realize your dreams. You don’t need someone else’s permission to be successful, either.

What you do need is focus, tenacity and the belief that you can do it.

And you need some of lesson #1 and #2 confidence and experience, or experience and confidence. Potatoe, potato. You need them both. And the best way to get them is to be ever relentlessly in pursuit of finding ways to provide true value.

9: Build on what you already have

Frank now has his own firm, doing consulting work for large corporate banks and departments stores, teaching them how to not get ripped off.

Whatever your specialized skill, there’s a good chance you can monetize it. What are you good at? What do you know more about than 99% of people? And who is willing to pay you for that information? If you can answer those questions, you have a viable business idea.

And we are all different, and have different specific strengths and skills. If you haven’t already, perform a full self-assessment. An honest self assessment will highlight your strengths and best skills and abilities, while noting your areas that you do not excel in. Those areas are equally important so you know how to find support, tools or sources to fill in any gaps as needed.

Find the tools and resources that help make doing things faster, easier, more efficient or lower costs.

10: Spell it out for your customers

One day in Frank’s consulting business he wanted to test a client’s store personnel. Buying a small item, he wrote a check with his name on it for $10 and gave the clerk the store manager’s driver’s license as I.D. The clerk accepted the I.D. with no problem whatsoever, even though the store manager looked nothing like Frank and the names didn’t match.

You might think your customers understand things or see important details, but unless you spell it out for them, there’s a good chance they will completely miss it.

Don’t assume your customers know why your product will give them the results they seek. Lay it all out for them, step by step, to ensure they miss nothing.

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I hope you found value in this article, and this incredible value offerings I have highlighted for you. We are in the process of launching a new business with a business partner who brings more resources and funding which will allow us to grow and scale more quickly. It has taken a lot of time and money to get to where we are today. Tremendous progress has been made and we are so excited about what we have been able to put together and so much more to come.

So please share my post, and these value offerings. There are going to be a lot more like this in the future, and we are excited to continue to unveil more value each and every week. And the more we can share and grow, the better value we can provide to all, as larger numbers offer better buying power.

In closing, I will share one last thing: Frank was gifted at acting like the person he wanted to become. What if you act like you are already super successful and have a thriving business? Sometimes a great attitude and a little optimism can go a long way.

As they say, be like the person you want to become and you will become that person.

So until next time, be tenacious toward your goals. And keep an eye out for more great value and watch for our new store opening soon.

To your success!

Dave

davesethonline.com/blog online resources, memberships 12-day training traffic

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17 Website Copywriting Tips to make Your Conversions Pop

Website copywriting doesn’t have to be difficult. In fact, it can be downright easy when you know your topic and you use these copywriting tips.

1: Know your reader.

Whatever you write is all about your reader, not about what you know.

2: Plan what you will say.

Know in advance what message you want to convey to your reader and make an outline to ensure you get it right.

3: Fill in your outline.

After each item in your outline, write about that item. People get hung up on the writing part, but if you look at it as filling out the outline, then it gets super easy.

4: Don’t edit as you write, just write.

Editing comes later, ideally the next day if there is time to wait.

5: Keep your paragraphs short.

The recommended size is 7 lines or less, and that’s lines, not sentences.

6: One sentence paragraphs can work great, despite what your English teacher may have taught you.

7: Use Sub-Headlines.

If your copy is long, break it up with sub-headlines to make it easy for your reader to scan.

8: Use active, interesting verbs.

Using active verbs can help make your writing more engaging and dynamic by conveying a sense of action and movement. Active verbs also help make your writing more concise and direct, which can enhance clarity and readability.

You didn’t just go to the store, you walked briskly or you ran like your hair was on fire or you sauntered and strutted or you exhaustedly dragged yourself there.

Strutting your stuff exudes dynamic action for better engagement!

Or maybe you crawled or hopped or even flew on the handlebars of your sister’s bike.

Do whatever fits, but just make it interesting, engaging and more memorable.

9: Use active verbs instead of passive verbs.

Instead of, “A letter is written by Emma,” say, “Emma writes a letter.”

10: Omit lazy words.

Omit words that don’t do anything at the beginning of sentences. Instead of, “There are 24 people in attendance,” you can say, “24 people joined us.”

11: Avoid jargon.

Even if you’re using the right jargon with the right audience, they’ve heard it so much that it loses all meaning. And if you use the right jargon with the wrong audience, they won’t know what you mean.

12: Avoid male and female words.

For example, instead of policeman, say officer, and instead of chairman, say chairperson.

13: Write with confidence.

Instead of, “I think this is the best solution,” say, “This is the best solution.”

More words or phrases that instill confidence:

Certainly – Indicates a high degree of certainty and confidence in your statement or claim.

Definitely – Similar to certainly, it conveys a sense of unwavering conviction and confidence.

Without a doubt – Expresses absolute certainty and confidence in your assertion.

Confidently – Indicates that you are expressing your opinion or belief with a high level of assurance and conviction.

Absolutely – Emphasizes that you have complete confidence in what you are saying and that there is no room for doubt.

It is clear that – This phrase emphasizes that your point is clear and undeniable, which can help bolster your confidence in your writing.

I am convinced that – This phrase conveys a strong sense of conviction and confidence in your position or opinion.

14: Check your punctuation.

I’m a grammar Nazi, I correct people’s grammar vs. I’m a grammar Nazi. I correct people’s grammar. (The first version suggests that you’re a grammar-loving Nazi, while the second version separates your identity from your grammar habits.)

Yeah, small difference in punctuation is a big difference in meaning!

Or, I like cooking my family and my pets vs. I like cooking, my family, and my pets. (The first version is disturbing, while the second version lists cooking as a separate activity from harming loved ones.)

Copywriting Tips #11 – Punctuation Matters

One last example: I’m sorry I love you vs. I’m sorry, I love you. (The first version implies that you’re sorry for loving someone, while the second version clarifies that you’re apologizing and expressing love.)

15: Avoid redundancy.

This tip was provided by the Department of Redundancy Department.

“New innovation,” “end result” and “returned back” are three examples of words.

In a sentence: The sun rose up in the sky. (The word “up” is unnecessary because, well, the sun always rises upward.)

And another: He nodded his head. (The word “head” is redundant because nodding is a motion of the head.)

16: Short words grab attention.

“Get it Here Now!” “Warning!” “Free!” Wow!

Overall, using short words that grab attention can help ensure that your message is clear, memorable, and accessible, making it more likely that your audience will engage with and act on it.

Sometimes expressions work great. This is especially true if they are well known, or associated with a particular audience, a famous person, or someone your reader can relate with.

Squirrel! A great single word attention grabber often meaning distraction!

17: Use an editor.

If you have the time and resources, you can hire someone to be your editor.

A second pair of eyes will sometimes work wonders. And you don’t really need to hire someone. A peer, family member, friend, or others who have a general reading ability are certainly helpful. They might not catch all the grammatical errors as a professional would, however, it depends a great deal on what you are writing.

In closing, I want to expand a bit on that last comment. Everyone must pick and choose, and prioritize your work and the importance of it. There are only so many hours in a day, and we are all short on time. For example, I could spend extra time on this blog, to make certain that I don’t have any errors and am using these tips appropriately and to the best extent possible.

However, I am short on time, and I feel that it is more important to get this blog posted with the 80/20 rule vs taking the extra time out of my day tomorrow to make it incrementally better.

In this instance, I am hoping you will excuse my errors, and missteps, and take it for what it is. Just a few copywriting tips to help you along your writing journey. I’m certainly not an English major, nor am I a grammar Nazi, no matter how it is punctuated.

So regardless of the delivery, I hope you found something here helpful.

To Your Success!

Dave

davesethonline.com/blog online resources, memberships 12-day training traffic

Successful Marketers Are Watching The 2023 Marketing Trends

If you’re an affiliate marketer who plays it smart, you’ll follow the successful marketers. Watch the 2023 marketing trends.

Here are 9 affiliate marketing trends to look out for in 2023:

1: More Focus on Mobile

With more and more people using their smartphones and tablets to access the internet, it’s no surprise that affiliate marketers are going to be focusing more on mobile in the coming year. This means creating more mobile-friendly content and ads, as well as making sure your website and products are mobile-friendly.

2: More Video Content

Video is a very popular format, and it’s only going to become more popular in the next year. Affiliate marketers are going to be creating more video content, whether it’s in the form of vlogs, product reviews, or educational videos.

Become a regular creator of video content with a stellar reputation and you can gain a loyal following who snap up your recommendations solely because you are the one recommending the product.

3: More Influencer Marketing

Influencer marketing is when you partner with someone who has a large following on social media or elsewhere online. This can be a very effective way to reach new people, and it’s something that more affiliate marketers are going to be doing in the coming year.

Social media influencers have altered the marketing landscape to a significant degree. For example, 15% of Gen Z’s have purchased an item based on the recommendation of an influencer within the last 6 months. Influencer marketing of all kinds generates 10 times the return on investment of traditional banner ads.

If you can see your way to becoming an influencer in your niche, then now is the time to start building that audience. Returns in the first few months will be skimpy but keep at it and you can reach a point of critical mass where the number of followers you have begins to double every couple of months. A year or two from now you could have a significant number of followers and a tidy six figure income from your efforts if you stick with it through the initial lean months of getting started.

4: More Use of Social Media

Social media is a great way to connect with potential customers and promote your products or services. Affiliate marketers are going to be using social media more in the coming year to reach new people and promote their offers.

5: More Focus on Content Marketing

Content marketing is a way to attract attention and interest in your products or services by creating articles, blog posts, infographics, and other types of content. This is something that more affiliate marketers are going to be doing in the coming year as they focus on attracting new customers.

6: Entry in the Metaverse

As we get ever closer to a virtual tomorrow, affiliate marketers who position themselves to take advantage of the metaverse can see significant growth. Consider in-game advertising, digital transactions and immersive marketing as possible affiliate strategies for 2023.

You might promote virtual products, become an avatar or even create your own virtual world. Even traditional companies, such as clothing and accessories are allowing customers to purchase digital versions of their products within games.

7: Voice Search is on the Rise

Mobile devices account for 50% of affiliate marketer’s traffic, and many of us already use voice search. Long tail SEO will be the best way to capitalize on this trend. Do your keyword research to discover what your potential customers are looking for when they use voice search and act accordingly.

8: Podcasting will Continue to Grow

More and more brands will want to grab a piece of the podcasting pie in 2023. Your best bet is to create your own podcast with a long-term strategy to build a large, loyal audience who purchase based on your recommendations.

Work with product owners to get special deals for your listeners and advertise this special deal at the beginning, middle and end of your podcast. Place a time limit on the deal to create urgency or limit the offering to create scarcity.

9: More Recurring Income

As more and more affiliate marketers become savvy to recurring income, we will see an explosion in the promotion of products that continue to pay over a longer period of time. For example, promoting a software or service that charges by the month and therefore pays the affiliate monthly, too.

If you have the choice between promoting two programs that are similar but one pays one time and the other pays monthly, consider going with the monthly payments.

And if you choose to expand your affiliate efforts into creating your own product in 2023, by all means make it something that will continue to give you profits for months to come after the initial sales is made.

I’m using constraint here to stay off my soap box. My regular readers know how I continually pound the table about recurring, or passive income streams. Those marketers that are most successful have mastered this model and leverage recurring income to the maximum extent possible.

Now here’s a passive gold nugget. I try to share a few to keep readers coming back.

This gold nugget starts with a ton of great premium internet marketing tools being given away. Yep, free giveaways. A whole bunch. Like over $1 million in giveaways. But it gets better. Keep digging on this one. Go beyond the freebies. Of course, certainly sign up for them, but the value is deeper.

I’m dedicating a ton of time to this right now and I invite you to dig into it and understand it. This is a mega passive opportunity!

Let’s continue with more of the questions that I have been receiving.

Will affiliate marketing ever rule the world?

This question threw me. If you take it literally, then no, I don’t think it will. To rule the world you need world leaders. To elect them based on recommendations from affiliate marketers, well, most election systems already do something like this. People and publishers recommend this candidate or that candidate, and I suppose that could be called affiliate marketing.

Figuratively, I don’t think it will rule the world, but it will continue to grow. While businesses can drop millions of dollars in advertising, many of them would prefer to pay on a performance basis only. If a sale is made, they pay. If there’s no sale, then they don’t pay. It’s a pretty good system for businesses because they don’t waste money on advertising that doesn’t work.

And it’s a great system for affiliates because we get to make money on products we didn’t create and don’t own.

What are the best niches and sub niches for beginner affiliate marketing?

There are so many to choose from, and of course you will sometimes overlap from one subniche to another. For example, if your niche is computers then you will likely also be in the digital notebooks and webcams as well.

If you’re new to marketing, you’ll find it’s easier to work in a niche other than the online marketing niche. You won’t yet have the credibility of an experienced marketer because you don’t have any experience in marketing. Starting in this niche is like starting college as a professor without ever taking college classes.

Once you’ve established yourself in another niche and you’re making a six-figure income, that’s the time to enter the online marketing niche and teach others are how to be successful, too.

I’ve created a list below to get you started. Keep in mind that any niche you choose needs to be profitable for you with an audience you can easily reach.