Is time management a struggle for you to complete tasks? Are you struggling to get stuff done? Here’s a simple strategy to create laser focus: Try this…
“Get It Done” is a key component of successful time management, and any businesss
You’ve got a ton of stuff to do to set up your funnel…
→ create a lead magnet → write squeeze page copy → build a squeeze page → install tracking software → write follow up emails → create an OTO → create an OTO sales page → create an OTO download page
And so forth and so on.
It’s a big project, and when confronted with such a big project, what do most people do? They start on something – maybe the lead magnet – but they hit a snag.
So they set it aside and work on something else; maybe the squeeze page. But now they have questions about how to do it.
So they start on the follow up emails…
You see where this is going. Does it sound familiar?
Time Management: Here’s the 79 cent method to getting stuff done:
Buy a pack of index cards.
Break down everything you need to do into steps.
Write each step on a card, in order.
Now pick up the top card and lay it right in front of you.
Put the rest of the stack inside your desk.
You don’t get card #2 until you finish card #1.
No exceptions.
NO exceptions.
Now when you run into an obstacle, you’ll find ways to get through it or around it so you can get that card off of your desk and move onto the next one.
Having trouble setting up the squeeze page? Go to Google for answers, or check YouTube for a ‘how-to’ video.
Just.Get.It.Done: A key goal with Time Management.
I noticed 2 things back when I first used this method. First, I got things done. It was great! And such a relief. Second, I built confidence. Every time I ran into an obstacle, I found the answer and powered through. I can’t tell you what that did for my belief in my ability to make things happen.
After a while, I couldn’t wait to get to the next ‘problem’ so I could solve it.
And even today, if I notice I’m procrastinating on a project because it seems too big, I pull out my blank index cards and start writing.
It works every time—er, I mean every time management.
And I know that for the attention-to-detail people out there, this may make them cringe. But things don’t have to be perfect. You can always test and come back and make changes to make it better.
And I always say that getting something done that isn’t perfect is ALWAYS better than something never done that is perfect!
Money mindset hacks are a must! Sure, you can work like a dog, stay up late and get up early. But if your head isn’t in the right place, you’ll never get ahead.
Money Mindset Hacks Keep Your Head In The Game
A second job? Forget about it. Unless that second job is digging gold bricks out of the ground, you’ll never get ahead. Lack of sleep, lack of a life, an abundance of stress, poor eating – the last thing you need is a second job.
And you know it. It’s why you’ve got your own online business or you’re starting one. So is mindset even important? Shouldn’t you be concentrating exclusively on the mechanics of your business?
The fact is this: Without the proper mindset, the mechanics really won’t amount to much. If you don’t believe you can do something then the odds of you actually accomplishing it are slim. And if you do momentarily succeed, your own self-sabotage will reverse that victory in a hurry.
Here then are 5 money mindset hacks you MUST have to permanently increase your income in a dramatic, gratifying fashion:
Believe in yourself and your abilities.
To say this is key is an understatement. If you don’t believe in yourself, you will actively find ways to fail, whether you realize you’re doing it or not.
We all deal with being vulnerable, feeling uncertain and fearing failure. But you’ve got to trust that by moving forward despite these feelings, you’ll figure it out. It’s a matter of stacking small victories one on top of the other. Each victory should give you some small boost in confidence that you can use to earn the next victory, and so forth.
This is why having a big hairy goal often doesn’t work – you don’t believe you can accomplish it because you’ve never done anything like it before. But if you break that big hairy goal down into tiny simple goals, and then accomplish them one by one, soon you will believe that yes, you truly can do anything you set your mind to.
Lose your money blocks.
If you’re perpetually short of money, you’ve likely been programmed to have a negative relationship with it. During your childhood you heard things like, “Rich people are crooks,” and “Money is the root of all evil.”
Two things you can do to lose your money blocks are…
Reprogram yourself. The subconscious believes whatever it hears over and over again. To reprogram your subconscious takes work, but it’s worth it. When you think, “I have to work hard to make money,” correct yourself with a statement such as, “It is so easy and fun to earn money.” Choose 2 or 3 positive affirmations and turn them into mantras that you say to yourself throughout your day and as you fall asleep.
Find friends who are good at making money. Connect with others who are on the same entrepreneurial path you’re on. Talking to, relating to and being around people who easily make money will help you to see it’s alright for you to make money as well.
Declutter your life.
This one is simple – if you have a lot of useless stuff lying around your office, your home and your car, you don’t have room for the abundance you’re seeking. You don’t have room to grow. Money loves speed, clarity and clear space. It hates clutter. Get rid of everything in your life that serves no purpose and organize the rest.
Be ever so grateful.
Let go of resentments. Forgive positively everybody of everything, with no exceptions. Holding resentments only hurts yourself – it doesn’t hurt the person you refuse to forgive. And be grateful for everything you have in your life, as well as those things about to come into your life.
Forgive yourself for your financial past.
The person you most need to forgive is yourself. And you might have to do it over and over again. Forgiveness is a funny thing – today you forgive yourself, tomorrow you’re berating yourself again for the less-than-wise decisions you made.
Any time you find yourself beating yourself up, forgive yourself. You did the best you could at the time. Remind yourself that the past can never be undone, and you can’t live there, either. But you do have today, so make it count.
Now, most readers will nod their heads at what they just read and forget about it. But a few – perhaps you – will take this advice to heart and begin making the changes necessary to realize your financial goals. Use money mindset hacks to find your success.
For you, this could be the start of a whole new financial life – one of abundance. And rember #WhenDaveSethSpeaks…
I’m sorry, I just gotta have a little fun. Please humor me. My kids didn’t always enjoy my dad jokes either, but they lived through it.
In all seriousness, mindset is important. And so is dogged determination. Be relentless and go after what you desire. But I will save that for another blog, another time. Unitl then…
All the best,
Dave
davesethagency.com
besthomebizops.com
davesethonline.com
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Two words: Recurring Payments. You might think the key to success is a huge list of subscribers. Great start, but to really maximize, add continuity products!
But if each customer only buys from you one time, then much of your time, energy and resources will be spent on forever finding and selling new customers.
If, however, you can increase how often each customer buys from you, then you can make more sales while doing far less prospecting.
For example, imagine if each customer buys from you 6 or 8 times instead of once. And imagine if you only have to sell them once for this to happen…
… you can begin to see the power of subscription payments.
And it gets even better…
– Because your average customer value is higher, you can actually afford to ‘buy’ new customers through targeted and tested ad campaigns. This literally takes the ceiling off of your income.
– People who buy from you on a subscription basis are much more likely to buy other products from you as well.
– You can spend far less time hunting for new customers, and more time cultivating the customers you already have.
– You continue to get paid until the customer does something to stop these payments. It takes effort on their part to overcome their own inertia and figure out how to unsubscribe. Often it’s easier for them to put it off, sometimes for months and even years.
– If the service or product you’re selling brings a tremendous amount of value, they’re not going to want to cancel. Ever.
– You have an excellent idea from month to month of what your income will be. You’ve got financial stability. You can plan ahead.
Continuity products can be just about anything
They can be clubs, memberships, subscriptions, software and so forth. It’s a product or service that the customer subscribes to, usually on a monthly basis.
As an affiliate, you receive a percentage of the sale each month as the customer renews. As a continuity product owner, you receive payments as long as the customer stays subscribed. You receive full payments if you made the initial sale and partial payments if your affiliate made the initial sale.
Some of the best continuity programs for affiliates involve a service or subscription that is a valuable part of the customer’s business. For example, if someone is making money with their list, they’re not going to give up their autoresponder. Some marketers make ongoing 4 and 5 figure payments each month from just one of these continuity programs, such as Aweber.
Russell Brunson began with a passive income site when he was just starting out and still a newbie. It had 5 built in products that provided 5 different income streams. It may take some time to get traction, but once you do, passive income is so sweet!
Other marketers start their own continuity program and find financial security within months and sometimes even just weeks.
A huge weight is taken off your shoulders when you KNOW that next month “X” number of dollars will be coming in, even if you don’t sell anything new. And you can use that money not only to live on, but also to reinvest into your business, such as advertising to drive more customers onto your lists, where you guide them into more continuity in your quest to help them and accelerate your early retirement.
No matter what your business model is—marketing, blogging, coaching, freelancing, or whatever, you need to make sure your plans and business model include continuity products to build passive income streams for your future.
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Say you write an email to review and promote a product. And you make lots of sales. Now you’re done, right? Not even close. Next, repurpose the same content.
There are lots of great ideas here so please pay close attention…
Take that very same email and repurpose it into a review. Post the review on your blog under “reviews” and optimize it for SEO. Don’t panic – you’re basically optimizing for just a couple of key phrases like “XYZ Product Review.” Done right, you’ll get steady free traffic to your reviews, and sales, too.
Capture the email addresses of these additional visitors when possible and of course capture your buyer’s emails addresses so you can sell them more stuff.
Now think about what you just did – you wrote one email, made some sales, put the email on your site, made more sales and got more people on your list. Not bad.
At the end of your report (which is a really great report, btw) offer the reader personal invitation to a webinar, where they can get access to their own business and 10 automated sales funnels. Offer them one-on-one coaching tailored to them, based on the report. There are multiple ways to generate additional sales opportunities or partnerships.
And don’t panic. You already have the information you need – it’s in the report you wrote. All you’ll be doing is working with this client on-on-one to tailor a solution for their business. “Let’s do A, then B, then C.” You’re simply acting as a coach or consultant. They’re getting the result they want and you’re getting a nice 3 or 4 figure fee.
But we’re not done yet.
Continue To Repurpose the Same Content
Take the content from your report and make a video course. Put the course on ClickBank and pull in more sales. Setup an affiliate program while you’re at it (super easy to do with ClickBank), and the sales will continue to flow without any additional effort on your part.
Now take the content from your report and create a webinar with it. At the end, offer your personal coaching service. Or an upsell. Or whatever you want that fits.
These are just a few examples of how you can repurpose your best content to earn yourself 10 times more money. You don’t necessarily need more content. You just need to use the content you do create wisely, and repurpose whenever possible to reach more people and create more customers for your business.
This is just one of many ways to leverage strategies to work smarter and not harder, all while boosting your revenues. See more strategies on our best home business opportunnity blog, and learn how to leverage a home business as a 5-in-1 cash flow streams on a single platform. (Psst, for no cost) Again, work smarter, not harder.
Product launches don’t have to be complicated. But when you do a product launch, you’ll likely make some of these mistakes. Awareness is your first defense.
Now I know I have made all of these mistakes at one time or another. It’s not the end of the world when it happens, but forewarned is forearmed. Keep this list handy for the next time you do a product launch, and be aware and be proactive to avoid these mistakes.
When you think you know what your product will be, perform research and tests to see if people will buy. If they do, then create the product. If they don’t buy, or if only a very small number of them do, thank your lucky stars that you didn’t waste too much of your time before you discovered an issue.
Incidentally, I’ve noticed a phenomenon where your conversions will increase if I say that the product isn’t quite ready yet. People love to be in on something new. Tell them you’re developing this product and it will be ready by X date and they can preorder now. If you don’t get enough orders, refund the ones you do get and don’t create the product.
You might have a great product for a tiny segment of the market. If this is the case, you might need to raise your price for such a specialized item just to turn a good profit.
Factor in the time it will take to make the product, the size of the market and the price you will charge. Yes, there’s a lot of guesswork here. But if you realize it will take you 200 hours to create the product and you will likely only sell 200 copies at $47, you might decide it simply isn’t profitable enough to move forward.
Poor Timing of Your Product Launch
Launching your product at the wrong time, such as during a holiday or a competing event, can negatively impact its success. Think of launching a product on Black Friday or Christmas Day. Your result could be disastrous. Launch the same product in January and you could have a home run. Or perhaps the best option is to launch in September or October and prepare your launch and advertising campaign to take advantage of holiday season sales.
Timing is especially true if you are relying on affiliates who could be promoting a different launch that same day. Let’s say for example, you’re launching your first product and you line up a half dozen affiliates. But then Big Joe Marketer launches his umpteenth fancy-dancy product with a massive affiliate contest and new cars for everyone who sells a thousands units and suddenly your affiliates have vanished. I joke about it, but this does happen. Well, except maybe for the new car part, that’s pretty rare.
Lack Of Product Launch Promotion
“Build a better mousetrap and people will beat a path to your door.” Believe it or not that used to be a common expression, but it’s 100% false. If you don’t aggressively promote your product and get the word out, then no one will know about your product. Even if it is the best mousetrap in the world, if no one knows about it, it doesn’t do you or them any good.
Yes, there is an exception. You create a new product, Suzi Q buys it and loves it and tells her audience of thousands about it for free and it goes viral and now you’re selling a million units per day and…
…that’s a great fantasy but it only happens like that in movies. And maybe a very few times per year for real. It’s not something you can or should count on, so get busy marketing and promoting.
Ignoring Customer Feedback
Not listening to your customers and incorporating their feedback can lead to product failure. When your customers are telling you there is a problem or something missing, listen to them.
I’ve seen a potentially great product fail because something crucial was left out. When the customers called it to the attention of the product creator, the product creator decided he knew better than his customers. Refunds skyrocketed, he was trashed on social media and his product was relegated to the dust bins of history.
Inadequate Testing Prior to Product Launch
Give your product to users to try and test for free. Use their feedback to fix or improve what’s needed. Give out the new version and get more feedback. Fix whatever is left to fix and then launch. If you’re on top of things, you can do this entire process in 7 to 10 days.
Focusing On Features Over Benefits
Not highlighting the benefits of your product to your customers can make it difficult for them to see the value in it. What’s in it for them? How will this change their life? Why should they care?
Paint a picture of how this will forever change their life for the better, or at least make them happy today.
Setting the wrong price for your product can impact its perceived value. Charge too little and people won’t see the quality. Charge too much and you might price yourself out of the market. There’s a sweet spot in there someplace, and it’s your job to find it.
Food for thought: When Dan Kennedy consulted with businesses, the first thing he did was raise prices. Sometimes he had to fight with the business owners about this to get it done because the owner was terrified that they would lose money.
But in nearly every case the business became more profitable when prices were raised, despite losing a small percentage of customers who didn’t want to pay the higher price.
And you also need to consider an entire package, which includes value added products, accessories and complementary components. This is where you add in sales bumps, OTOs (one-time offers) and valuable bonuses.
I’ve seen a major launch where every single upsell was available on the download page regardless of whether or not it was purchased. And I’ve seen another product launch where the price was supposed to be $299, but it was set to $1 for the first 3 hours. Ouch.
Just check and double check. And of course do a lot of A/B tesing. Just because you think you know what is best and what works, doesn’t mean it will be true. I an continually surprised when testing. I have become more indifferent, meaning, I care, but it doesn’t matter what is successful, just as long as I am getting sales.
Lack Of A Solid Long-Term Plan
Not having a well-thought-out plan can make it difficult to scale and grow your product over time. Are you going to build your business around this one product? Add other products for the same audience? Adapt the same product to new audiences?
You need to have a general idea of where you’re going from here so you know how to present this first product. And how to prepare and implement the next steps. This all should fit into your business plan and busienss model.
Trying to do too much with limited resources can lead to product launch burnout. I can tell you first hand that there is a great deal of work that goes into a product launch, not to mention the week of almost no sleep during the launch because you are answering questions from affiliates and customers non-stop.
Outsource what you can and consider teaming up with someone who can handle customer service with you during the crucial launch period.
Being Too Attached To Your Product
This one might take you by surprise but I thought it was important enough to include. I’ve seen product creators absolutely devastated because others didn’t share their view of their product. If you think your product is the second coming of a religious figure and others look at it and yawn, it can be a tremendous blow to the ego and your sense of self-worth.
The bottom line is some products sell like gangbusters and some don’t. That’s reality. Don’t get so attached to the outcome that you can’t get out of bed for a week. It’s business.
And finally, If there is a number 13 on this list, it’s this:
Failing To Launch
The number 13 is unlucky, so because I am the author, I have decided there really aren’t 13 mistakes to watch out for and manage. But this last “issue” is a big deal! Your product will never be perfect and your product may not sell. But the biggest failure, is no launch at all. It’s ok if the launch is not perfect… it never will be. And time is money.
Don’t suffer from perfection, or analysis-paralysis. Get to a high percentage, and go with it. I’m thining the 80-20 rule, or even better, call it a 60-40 rule. Test it, and then change or adjust as needed. Reality tells us, there are always changes and adjustments that can be made to make it better. If it is a flop, assess and learn. Better to know now instead of spending a ton of time and resources before you know. Or it might just be your best selling product ever.
But if you don’t let go of it and launch it, then you will never know what might have been. And you have wasted all that time and effort. Launch and adjust, modify, change, or whatever you need to do. Just be relentless and keep pushing forward to succeed.
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