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What’s So Incredibly Amazing about Continuity Products?

Two words: Recurring Payments. You might think the key to success is a huge list of subscribers. Great start, but to really maximize, add continuity products!

What’s Great about Continuity Products?
Nothing is better than a turn-key passive income business!

But if each customer only buys from you one time, then much of your time, energy and resources will be spent on forever finding and selling new customers.

If, however, you can increase how often each customer buys from you, then you can make more sales while doing far less prospecting.

For example, imagine if each customer buys from you 6 or 8 times instead of once. And imagine if you only have to sell them once for this to happen…

… you can begin to see the power of subscription payments.

And it gets even better…

– Because your average customer value is higher, you can actually afford to ‘buy’ new customers through targeted and tested ad campaigns. This literally takes the ceiling off of your income.

– People who buy from you on a subscription basis are much more likely to buy other products from you as well.

– You can spend far less time hunting for new customers, and more time cultivating the customers you already have.

– You continue to get paid until the customer does something to stop these payments. It takes effort on their part to overcome their own inertia and figure out how to unsubscribe. Often it’s easier for them to put it off, sometimes for months and even years.

– If the service or product you’re selling brings a tremendous amount of value, they’re not going to want to cancel. Ever.

– You have an excellent idea from month to month of what your income will be. You’ve got financial stability. You can plan ahead.

Continuity products can be just about anything

They can be clubs, memberships, subscriptions, software and so forth. It’s a product or service that the customer subscribes to, usually on a monthly basis.

As an affiliate, you receive a percentage of the sale each month as the customer renews. As a continuity product owner, you receive payments as long as the customer stays subscribed. You receive full payments if you made the initial sale and partial payments if your affiliate made the initial sale.

Some of the best continuity programs for affiliates involve a service or subscription that is a valuable part of the customer’s business. For example, if someone is making money with their list, they’re not going to give up their autoresponder. Some marketers make ongoing 4 and 5 figure payments each month from just one of these continuity programs, such as Aweber.

Russell Brunson began with a passive income site when he was just starting out and still a newbie. It had 5 built in products that provided 5 different income streams. It may take some time to get traction, but once you do, passive income is so sweet!

Other marketers start their own continuity program and find financial security within months and sometimes even just weeks.

A huge weight is taken off your shoulders when you KNOW that next month “X” number of dollars will be coming in, even if you don’t sell anything new. And you can use that money not only to live on, but also to reinvest into your business, such as advertising to drive more customers onto your lists, where you guide them into more continuity in your quest to help them and accelerate your early retirement.

#WhenDaveSethSpeaks  about  continuity products
#WhenDaveSethSpeaks about continuity products!

No matter what your business model is—marketing, blogging, coaching, freelancing, or whatever, you need to make sure your plans and business model include continuity products to build passive income streams for your future.

To your success!





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Are You Making These 12 Product Launch Mistakes?

Product launches don’t have to be complicated. But when you do a product launch, you’ll likely make some of these mistakes. Awareness is your first defense.

Now I know I have made all of these mistakes at one time or another. It’s not the end of the world when it happens, but forewarned is forearmed. Keep this list handy for the next time you do a product launch, and be aware and be proactive to avoid these mistakes.

Lack Of Market Research

Failing to understand the market and the needs of your target audience can lead to a product that nobody wants to buy.

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When you think you know what your product will be, perform research and tests to see if people will buy. If they do, then create the product. If they don’t buy, or if only a very small number of them do, thank your lucky stars that you didn’t waste too much of your time before you discovered an issue.

Incidentally, I’ve noticed a phenomenon where your conversions will increase if I say that the product isn’t quite ready yet. People love to be in on something new. Tell them you’re developing this product and it will be ready by X date and they can preorder now. If you don’t get enough orders, refund the ones you do get and don’t create the product.

Overestimating Demand

Assuming that your product will be a huge success without properly testing it first can lead to disappointing results.

You might have a great product for a tiny segment of the market. If this is the case, you might need to raise your price for such a specialized item just to turn a good profit.

Factor in the time it will take to make the product, the size of the market and the price you will charge. Yes, there’s a lot of guesswork here. But if you realize it will take you 200 hours to create the product and you will likely only sell 200 copies at $47, you might decide it simply isn’t profitable enough to move forward.

Poor Timing of Your Product Launch

Launching your product at the wrong time, such as during a holiday or a competing event, can negatively impact its success. Think of launching a product on Black Friday or Christmas Day. Your result could be disastrous. Launch the same product in January and you could have a home run. Or perhaps the best option is to launch in September or October and prepare your launch and advertising campaign to take advantage of holiday season sales.

Timing is especially true if you are relying on affiliates who could be promoting a different launch that same day. Let’s say for example, you’re launching your first product and you line up a half dozen affiliates. But then Big Joe Marketer launches his umpteenth fancy-dancy product with a massive affiliate contest and new cars for everyone who sells a thousands units and suddenly your affiliates have vanished. I joke about it, but this does happen. Well, except maybe for the new car part, that’s pretty rare.

Lack Of Product Launch Promotion

“Build a better mousetrap and people will beat a path to your door.” Believe it or not that used to be a common expression, but it’s 100% false. If you don’t aggressively promote your product and get the word out, then no one will know about your product. Even if it is the best mousetrap in the world, if no one knows about it, it doesn’t do you or them any good.

Yes, there is an exception. You create a new product, Suzi Q buys it and loves it and tells her audience of thousands about it for free and it goes viral and now you’re selling a million units per day and…

…that’s a great fantasy but it only happens like that in movies. And maybe a very few times per year for real. It’s not something you can or should count on, so get busy marketing and promoting.

Ignoring Customer Feedback

Not listening to your customers and incorporating their feedback can lead to product failure. When your customers are telling you there is a problem or something missing, listen to them.

I’ve seen a potentially great product fail because something crucial was left out. When the customers called it to the attention of the product creator, the product creator decided he knew better than his customers. Refunds skyrocketed, he was trashed on social media and his product was relegated to the dust bins of history.

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Inadequate Testing Prior to Product Launch

Give your product to users to try and test for free. Use their feedback to fix or improve what’s needed. Give out the new version and get more feedback. Fix whatever is left to fix and then launch. If you’re on top of things, you can do this entire process in 7 to 10 days.

Focusing On Features Over Benefits

Not highlighting the benefits of your product to your customers can make it difficult for them to see the value in it. What’s in it for them? How will this change their life? Why should they care?

Paint a picture of how this will forever change their life for the better, or at least make them happy today.

Poor Pricing Strategy

Setting the wrong price for your product can impact its perceived value. Charge too little and people won’t see the quality. Charge too much and you might price yourself out of the market. There’s a sweet spot in there someplace, and it’s your job to find it.

Food for thought: When Dan Kennedy consulted with businesses, the first thing he did was raise prices. Sometimes he had to fight with the business owners about this to get it done because the owner was terrified that they would lose money.

But in nearly every case the business became more profitable when prices were raised, despite losing a small percentage of customers who didn’t want to pay the higher price.

And you also need to consider an entire package, which includes value added products, accessories and complementary components. This is where you add in sales bumps, OTOs (one-time offers) and valuable bonuses.

Not Thoroughly Testing Your Funnel

I’ve seen a major launch where every single upsell was available on the download page regardless of whether or not it was purchased. And I’ve seen another product launch where the price was supposed to be $299, but it was set to $1 for the first 3 hours.  Ouch.

Just check and double check. And of course do a lot of A/B tesing. Just because you think you know what is best and what works, doesn’t mean it will be true. I an continually surprised when testing. I have become more indifferent, meaning, I care, but it doesn’t matter what is successful, just as long as I am getting sales.

Lack Of A Solid Long-Term Plan

Not having a well-thought-out plan can make it difficult to scale and grow your product over time. Are you going to build your business around this one product? Add other products for the same audience? Adapt the same product to new audiences?

You need to have a general idea of where you’re going from here so you know how to present this first product. And how to prepare and implement the next steps. This all should fit into your business plan and busienss model.

Not Getting Help

Trying to do too much with limited resources can lead to product launch burnout. I can tell you first hand that there is a great deal of work that goes into a product launch, not to mention the week of almost no sleep during the launch because you are answering questions from affiliates and customers non-stop.

Outsource what you can and consider teaming up with someone who can handle customer service with you during the crucial launch period.

Being Too Attached To Your Product

This one might take you by surprise but I thought it was important enough to include. I’ve seen product creators absolutely devastated because others didn’t share their view of their product. If you think your product is the second coming of a religious figure and others look at it and yawn, it can be a tremendous blow to the ego and your sense of self-worth.

The bottom line is some products sell like gangbusters and some don’t. That’s reality. Don’t get so attached to the outcome that you can’t get out of bed for a week. It’s business.

And finally, If there is a number 13 on this list, it’s this:

Failing To Launch

The number 13 is unlucky, so because I am the author, I have decided there really aren’t 13 mistakes to watch out for and manage. But this last “issue” is a big deal! Your product will never be perfect and your product may not sell. But the biggest failure, is no launch at all. It’s ok if the launch is not perfect… it never will be. And time is money.

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Don’t suffer from perfection, or analysis-paralysis. Get to a high percentage, and go with it. I’m thining the 80-20 rule, or even better, call it a 60-40 rule. Test it, and then change or adjust as needed. Reality tells us, there are always changes and adjustments that can be made to make it better. If it is a flop, assess and learn. Better to know now instead of spending a ton of time and resources before you know. Or it might just be your best selling product ever.

But if you don’t let go of it and launch it, then you will never know what might have been. And you have wasted all that time and effort. Launch and adjust, modify, change, or whatever you need to do. Just be relentless and keep pushing forward to succeed.

To your success!


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How to explode engagement with Survey and Quizzes

Surveys and quizzes can be a very effective way to develop engagement with your readership. Here are 20 of the top survey and quiz tools for engagement.

But before we dive into the top 20 list, let’s talk about why quizzes and surveys can be so effective and how to best utlize them for maximum success.

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davesethagency offers low cost tools for engagement

Understanding your target audience

Surveys and quizzes can provide valuable insights into your target audience’s preferences, behaviors, and needs. This information can help you create more effective marketing campaigns.

Increase engagement

Surveys and quizzes are interactive and engaging, which can increase the likelihood that people will spend more time on your website or social media channels. This can also help build brand loyalty.

Add Interactive Content Tools for Engagement

Provide valuable feedback

Surveys and quizzes can provide feedback on your products, services, or marketing campaigns. This feedback can help you improve your offerings and better understand your customers’ needs.

5 tips on how to use surveys and quizzes in marketing

1: Define your goals

Before creating a survey or quiz, define your goals. What do you want to learn from your audience? What do you want to achieve with the survey or quiz? Do you want to gather leads? Or just information? This helps you create questions and answers that are relevant and useful.

2: Keep it short

People are often busy so keep your survey or quiz short and to the point to maximize participation.

3: Make it easy to participate

Make it mobile-friendly and easy to navigate.

4: Offer an incentive

Offer a discount code, a free product, or entry into a prize draw to increase participation and engagement.

5: Analyze the results

Once you’ve collected responses, analyze the results to gain insights into your target audience. Use this information to improve your marketing campaigns and offerings.

Overall, surveys and quizzes can be powerful marketing tools and great tools for engagement when used effectively.

Vertical Videos are great tools for engagement
Vertical Videos are capturing engagement!

Top 20 Free Surveys And Quizz Tools for Engagement

Formstack – A platform for creating online forms, surveys, and quizzes.

Google Forms – A free tool that allows you to create and share surveys and quizzes.

Kahoot! – A game-based learning platform that can be used for quizzes and surveys.

Lime Survey – A free and open-source survey platform for creating and sharing surveys.

Mentimeter – A tool for creating interactive presentations and polls.

Poll Everywhere – A real-time audience response tool that can be used for surveys and quizzes.

ProProfs Survey Maker – A tool for creating custom surveys, quizzes, and polls.

Qualtrics – A comprehensive survey platform for creating and analyzing surveys.

Question Pro – A platform for creating and distributing surveys and analyzing results.

Quizlet – A tool for creating and sharing quizzes and flashcards.

Snap Surveys – A comprehensive survey tool for creating, distributing, and analyzing surveys.

SoGoSurvey – A platform for creating and distributing surveys and analyzing results.

Survey Anyplace – A tool for creating engaging surveys and quizzes with interactive features.

Survey Gizmo – A tool for creating and distributing surveys and analyzing results.

Survey Legend – A tool for creating and sharing mobile-friendly surveys and quizzes.

SurveyMonkey – A popular online survey tool for creating and distributing surveys.

Survey Nuts – A free tool for creating and sharing online surveys.

Survey Planet – A free tool for creating and sharing surveys and quizzes.

Typeform – A user-friendly platform for creating engaging surveys, forms, and quizzes.

Zoho Survey – A platform for creating and analyzing surveys.

My Top Tool for Engagement

These top 20 all have some ability to utilitize for free, at least to some extent. However, it doesn’t take a large investment to take a large leap forward in engagement capabilities. Enter Viral Leads System. This is a cloud based app that allows full control in creating quizzes and contests, that simply by it’s creation, is virally shared by the participants.

Points are scored by completing tasks or sharing with others. Vistors complete tasks and shares to gain points to win your contest. They become your best ambassadors simply to gain points. It’s addicting!

Viral Leads is my top tool for engagement
Participants score points by completeing tasks

As the creator of the contest or quiz, you have full control of custom design to meet your needs. An easy customized set up that you determine includes

  • the type of game, quiz or contest
  • dates to run, (i.e. how long)
  • which media platforms, (run all if you want)
  • and the number of points you want to reward for each action
Viral leads leverages a range of tools for engagement
Viral Leads System allows for full customization and optionality for each event

Viral Leads integrates with your autoresponder, and you can integrate with a variety of marketing apps with Zapier. So a big benefit is that you get contact information from any participants!  API is used to verify actions and get higher quality social media followers with real engagement.

Although Viral Leads is not free, it is relatively inexpensive. Given its extensive functionality, and ability to customize to meet any needs or niche, plus the viral sharing aspect, Viral Leads is my #1 pick as the best tool for engagement. Because it is not free, I did not include it in the orginal 20 list above.

Now let’s close-out with some strategies to maximize success.

The “P Strategies” for quizzes and surveys

Lastly, follow these three “P” strategies to be successful with tools or quizzes to engage readers.

Personalize the experience: One effective strategy to engage readers with quizzes and tools is to personalize the experience. Tailor your questions and results to the interests and preferences of your target audience. Use data and insights you’ve collected about your audience to create quizzes and tools that are relevant and interesting to them. Personalization can increase engagement and encourage readers to share their results with others.

Sqribble is a top tool for engagement!
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Promote your quizzes and tools: Creating great quizzes and tools is only half the battle. You also need to promote them effectively. Use social media, email, and other channels to share your quizzes and tools with your audience. Consider partnering with other websites or influencers to increase visibility and reach. Make sure you include clear calls-to-action to encourage readers to participate.

Performance is the gold nugget. To be successful with quizzes and tools, you need to analyze their performance and optimize them for better engagement. Use analytics tools to track participation rates, completion rates, and other metrics. Look for patterns and trends that can help you improve your quizzes and tools. For example, if you notice that a particular type of question is getting more engagement, consider creating more quizzes or tools around that topic. Continuously refining and optimizing your quizzes and tools can help you maintain engagement and build a loyal following.

That’s all for this time. I hope this finds you well and you are diligently working toward your own success as you have defined it. Take care until next time.



PS – If you like this article, please share it on facebook. Thank you!

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Barbara Corcoran’s Insider Tips To Success Against All Odds

She’s 73 years old, an icon of entrepreneurship and a regular on Shark Tank. Barbara Corcoran, recently took time to share her insights and some insider tips.

Beginning as a real estate maven in New York City, she spent 23 years building her real estate business from an initial $1000 investment into a $66 million dollar payday when she sold it in 2001.

Now she advises companies she’s invested in, manages her own personal brand, hosts a podcast and is best known as a Shark on Shark Tank.

What’s her best advice to new business founders and marketers?

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1: Fall down a lot

Raised with 9 siblings, Barbara’s mother didn’t have time to help the kids so she learned to fail at everything before figuring it out. She learned that failure is simply a part of the process, and confidence is what gets you back on your feet each time you fall. Keep trying, take failure in stride and you’ll figure out how to succeed.

“I am a great failure. All of my successes come on the heels of failure. Great sales people are great at empathy and great at failure.”

Takeaway: To reach success, fail fast and fail often.

2: Don’t give up

Shark Tank almost passed Barbara up. She was initially offered a seat, but then received notice that her spot had been given to another woman. Barbara was distraught but not willing to give up.

She contacted Mark Burnett, the man who owns the TV studio where Shark Tank is filmed, and sold herself to him. Impressed that she refused to give up, Mark gave Barbara the job.

Takeaway: Never, ever, ever give up.

3: Put in the time

When Barbara was 55, she sold her real estate business to go into media. She wanted to talk real estate in front of a camera, but what she didn’t realize is that she was totally unprepared for this new career.

She was now working twice as hard just to make a start. She found out her contacts were no good, she had no influence and she felt like a loser.

This is where most people would have quit, but she dug in and pursued her new passion until she got to where she wanted to go.

Takeaway: Dedicate a certain portion of every single day to reaching your goal.

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4: Start now

Wherever you might be in life – college, starting a career, midlife or retired, now is the time to start on your new business or building your dream. You will likely never have the energy and enthusiasm that you have now.

Delay will cost you in so many ways, while getting started now will reward you with more and faster success. ‘Ready, fire and aim’ can overcome numerous obstacles that otherwise might seem insurmountable.

“If you stand back and analyze the best way to do something, you’ll be standing there forever. You’re always smarter under fire than you are standing on the outside assessing a situation. You can’t study to be an entrepreneur. Sometimes you just have to jump.”

Takeaway: Start now. Right now. Right NOW.

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5: Start low and work up

Barbara was the second oldest of 10 kids and money was tight, which is how she learned early on to pull her own weight and find ways to make money.

By the time she was 23, she’d worked in over 20 jobs. She credits her time working as a waitress because learning to serve others was good training for becoming an entrepreneur.

Takeaway: Don’t be afraid to start at the beginning or at the bottom.

6: Haters are motivation

Barbara users her naysayers as motivation for her success.

Perhaps her best known example of this is when her real estate partner and boyfriend Ramon Simone left her for her secretary. His parting words were, “You’ll never succeed without me.”

The burning desire to prove him wrong resulted in her building the number 1 real estate company in New York City, eventually selling it for $66 million.

Takeaway: Be thankful for people who say you can’t do it, because you’re going to use their negative comments to fuel your success further and faster than any motivational speaker could do for you.

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7: Look successful to become successful

Barbara wanted to present herself as already being successful.

She knew that having a celebrity client would be good for business, so she set her eyes on Madonna. But since Madonna wouldn’t return her calls, Barbara put out a report listing the things she thought Madonna would want in a home, projecting herself as being a broker to the stars.

This new image brought in business and eventually led to working with Richard Gere and others.

When Barbara got her first paycheck, she headed straight to Bergdorf Goodman to buy an expensive coat. “If I looked like I was able, then I was able. Perception creates reality.”

Takeaway: There is truth in, “Fake it ‘til you make it.”

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8: Expand as soon as possible

Barbara admits she’s not good at saving money, but she is good at investing in her own business and expanding that business as quickly as possible.

Even now she invests in others’ businesses and encourages them to grow, with the thought that if your business isn’t expanding into new products, new niches and new markets, then it’s shrinking.

Takeaway – What products and services can you add to your business? Can you outsource some of your work so that you can focus on expansion? And how can you leverage the assets you already have to grow your business bigger?

9: Leverage the media

Perception can be everything. Barbara once had six of her employees on the New York Time’s top 10 brokers’ list.

What most people don’t know is that none of her staff deserved their position because none of them were even in the top 20.

Barbara had taken out an ad in the New York Times showing photos of some of her employees with the title, “Power Brokers”, thereby cementing her company’s status in the minds of journalists and clients alike.

“Perception creates reality. If you want to be successful in real estate you have to look bigger, better, stronger than your competition.”

Takeaway – How can you leverage the media to your benefit? One of the easiest ways I’ve seen marketers do this is to advertise on well-known websites and then include an, “As seen on___” banner on all of their sales pages.

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10: Get your price

When Barbara decided she wanted to sell her company in 2001, she called someone she thought might be interested in purchasing it. He offered her $22 million dollars. Not a bad payday, but Barbara insisted she wouldn’t sell for less than $66 million.

With each consecutive offer, Barbara held strong and eventually she got her asking price.

Takeaway – You’re worth more than others would have you believe, and you might be charging too little for your best products and services. Test out higher prices to find the sweet spot where you make the most money.

11: Drop dead weight

This one sounds harsh but it worked. Every six months Barbara would evaluate her brokers and fire the lowest performing employees. Her view is she works too had to let others bring her or her business down.

“If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.”

Takeaway – Are some of your products selling far better than others? Either revamp or relaunch the lowest performers or sell them off.

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12: Stay in the game

She once blew an entire year’s profit making videotape tours of her listings, but no one wanted to give them out. By luck, her husband came back from South Korea and told her about this new thing called the internet.

She immediately registered her domain name, posted the listings and had two sales within the week. Next, she registered all of her competitors’ domain names, too.

Takeaway: Stay on top of new trends and technologies and don’t hesitate to immediately put them to use.

13: Create the illusion of popularity

When she was struggling to meet her sales goals, she remembered that, “Everyone wants what everyone else wants.”

She set up a secret sale and asked her brokers to invite their best customers at a specific time when the properties would be revealed. More than 200 people showed up for 88 properties.

“They took worse apartments because they saw 100 other people behind them who wanted them, too.”

Takeaway: Position yourself as someone who chooses your clients, rather than someone who begs for business. Position your products as exclusive, highly desired and without peers.

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14: Find your opposite.

Barbara’s business partner was great at everything she was bad at. As soon as you can, hire the person who can do all the things you cannot do. Of the hundred or so businesses she’s invested in, every successful one is a partnership of two opposites with mutual respect. Make it crystal clear from the beginning about what your jobs are.

Takeaway: Find someone – partner or assistant – to fill in the skills you lack and help propel you to the top.

15: Steal. A lot.

While she’s gotten a lot of credit for being an innovator, Barbara says it was all thievery. She noticed billboards that had faces, so she started putting her face on billboards.

She saw a color-coded announcement board in an Italian airport and started color-coding her listings. She says she doesn’t think she’s had an original idea in her life.

“If you have an idea, immediately move on it. To start that fire and get it burning immediately…it’s everything.”

Takeaway: Watch what is working for others and find ways to adapt those techniques to your own business.

16: Follow your intuition.

Your head knows some stuff, but your gut has access to a lot more information that you’re not consciously aware of.

“I don’t listen to my head. Left-brain logic gets in the way. In the earlier years of Shark Tank, I used my head all the time. Now I’m really just sizing up individuals on the basis of my gut reaction.”

Takeaway: Listen not just to your head, but also to your heart and your gut.

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17: Be of service.

Whether it’s your employees, your outsourcers or your customers, you work for them. Being a great leader and provider of products and services starts by loving the people you are serving and helping them to be the best they can be.

“The minute you start thinking people work for you, you’re not a good boss. If you focus on building others’ success, they reward you with loyalty and extra work – and they drag you up the ladder with them.”

Takeaway: Treat your outsources, virtual assistants and employees as you would like to be treated, or better.

18: Get out of your own way.

Like many people, Barbara had to overcome the voices in her head and in her life that told her she couldn’t do it.

“Your biggest enemy in business is not your competitor. It’s the negative tapes you have in your head from some other era, some injury, some insecurity. It took me, gosh, probably 20 years to replace those negative tapes. It’s key! People get held back by themselves.”

Takeaway: Monitor your own thoughts as though your success depends on it, because it does.

19: Embrace your fears.

One of Barbara’s most memorable failures was when she lost her voice while giving her first presentation.

Mortified that others now knew she was terrified of public speaking, she realized, “I had two choices: I could stay in the rabbit hole and be ashamed and embarrassed or I could learn how to do it.”

She figured that getting in front of a small group of students was the best next step and volunteered to teach a real estate night course at NYU.

Not only did she overcome her fear of public speaking, but she also found one of her best salespeople in that class and recruited her into her own business.

“It’s when you’re uncomfortable that you learn and grow the most.”

Takeaway: Feel the fear and do it anyway.

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19: Know when to let it go.

She let go of her first business with her ex-boyfriend when he ran off with her secretary.

Maybe she could have continued to work with him, but instead she let go of it and founded her own business.

Later, she let go of that business and since then her net worth and visibility have increased a further tenfold.

Takeaway: Build your business with an eye to selling it one day. When you do, you’ll not only have a big payday, but also the ability to start another adventure even grander than the one before.

20: Be thankful

It would be easy for Barbara to focus on the long hours she has spent working as well as all the things she sacrificed to get to where she is today. Instead, she realizes that few people get to be in her position. Rather than complaining, she is thankful to have come so far and built so much.

“I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot of times in the evening, I’ll write down what my goals are for the next day; When I wake up, I look at that list again. I meditate.”

Takeaway: Start a gratitude journal where you write down what you are grateful for every day. Commit to doing this for just 30 days and see how it transforms your life.

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21: Know that you deserve success

When she was a tiny fish in a very big pond of real estate, Barbara would tell herself, “I have a right to be here.” This assertion gave her confidence whenever she felt out of place or overpowered.

“That singular belief created my success. I cheerlead myself. I think, ‘You have just as much right as that guy to be here, you have the right to be as rich as he is, this isn’t a frat boys club.’ I get arrogant in my head – hopefully I don’t act arrogant on the outside, but that arrogance pushes me forward.”

Takeaway: Each morning, look at yourself in the mirror and tell yourself that you love yourself, you are enough and you deserve success.

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21.5 Become an irrational optimist and follow insider tips

If you’re going to be an entrepreneur, you need to become optimistic to the point that exceeds logic.

“You have to see everything as half-full even though everyone is saying you have nothing in your glass.” Rational analysis can be dangerous for a budding entrepreneur. Starting out, “You almost need to have a low IQ,” says Barbara.

Optimism can be more important than intelligence.

I’m reminded of the story of two little boys playing on a frozen stream. When one falls through the ice and drifts away from the hole, a neighbor calls the emergency number to get rescue personnel there. But the other little boy sees his friend trapped under the ice, grabs a small tree branch and starts hammering at the ice with all his strength. He breaks through and pulls his friend to safety.

When the firefighters get there, they attend to the boys and send them to the hospital by ambulance. Two firemen then survey the scene and wonder how the little boy rescued his friend.

They take turns trying to break through the ice with that same little tree branch. These are big guys using all their strength and they can’t do it.

One of them turns to their fire chief and asks, “Boss, how did the child break through when we can’t do it?” And the fire chief replies, “He broke through because there was no one here to tell him he couldn’t do it.”

Takeaway: People will give you a hundred good reasons why it won’t work. Whether or not you choose to believe them is up to you.

Closing Comments

So there you have it. Barbara Corcoran’s insider tips to success against all odds. I hope you found some useful information and acquired some good take aways that you can utilize going forward.

I always find insights of highly successful entrepreneurs and business owners worth while to listen and give thoughful consideration. After all, they must be doing something right, or they wouldn’t be as successful as they are.

Now there is one last thing that I would like to do. As my regular reader know, we have recently launched our new agency, which key focus is to help new entrepreneurs, beginning marketers, freelancers, and anyone trying to find their way in internet marketing and online business.

As I have stated, there are many who start up, but few who survive, and even fewer who thrive. And expenses eat you alive when your just starting out and working so hard to develop revenues in those first few months, quarters, and even on into years. Building a business takes time, and that is especially true with online busiensses.

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Updated 6/18/2023