Dave Seth Online

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How To Find Unknown Marketing Resources To Explode Sales

Discover hidden marketing resources and use them to skyrocket your sales. Our tips will help maximize your marketing efforts and reach your target audience.

Marketing Resources come at you like a hail storm. Fast, hard and a lot of hits. It’s hard to sort through what may best fit your needs, and wallet.

Finding new marketing resources

New marketing resources are essential for any business that wants to stay ahead of the competition. By discovering underutilized channels and leveraging unconventional strategies, businesses can differentiate themselves from their competitors and connect with their target audience in new and exciting ways.

Finding quality tools that fit your budget is equally challanging. In this article, I will provide insights and tips for finding unknown marketing resources and leveraging them to boost sales and grown your business, without exhausting your bank account.

Costs considerations for marketing resources

How can one not incorproate cost consideration into all of your business decessions? Too often we spend high dollars on products or programs we feel are required for our business. Or subscribe to platforms with monthly fees that drag us down month after month. Either we can not find similar resource alternatives, or we are just unaware of other resources, or lower cost alternatives.

Low cost, or even no cost resources are great, but there is always a challenge in keeping quality. If you can acheive the benefits, functionality or quality that you need at a lower cost, then that is a great benefit to your business.

We often focus so hard on the revenue side, (i.e. making money), that we tend to discredit or overlook the expense side. Whenever you can find low cost, or no cost resources, you are one step further ahead, and on the right track to running a successful business.

Importance to our daily business

These resources are important to meet all our daily business needs. Today I will share many of the tools and resources that I use for my business, as well as other tips and hints that I have found particularly useful.

Key Focus

A key part of my focus, and a part of why these items are valuable, is that most are low cost, while still offering high-quality benefits and features. It turns out there are some pretty great tools that are free to use, so I will be sharing a few of those as well.

Keep in mind that any tool or program with a one-time payment will contineu to save hundreds of dollars every year in subscription costs. So due to the importance of keeping a keen eye on expenses, I will provide some high-quality, low cost.alternatives to help overcome the cost hurdles that we all face.

So without further ado, let’s dig into some marketing resources to grow your business.

Uncovering hidden marketing resources

One of the first steps to finding unknown marketing resources is to identify unconventional marketing strategies. While many businesses used to rely on traditional marketing channels, such as TV commercials and print ads, the world is continually evolving.

And there are numerous new and different channels that can be used to promote products or services. Internet marketing is leading the charge with new and eveloving channels, products and service, For example, businesses can leverage user-generated content, influencer marketing, or video marketing to reach their target audience.

Underutilized marketing resources

In addition to identifying unconventional marketing strategies, it’s also important to look for underutilized marketing resources. A good example of “underutilization” may be the use of social media platforms.

While many businesses use social media to promote their products or services, they may not be taking advantage of all the features that each platform offers. By diving deeper into each platform and exploring new features, businesses can uncover untapped marketing resources. And there are specifc tools that can be very helpful in doing this.

Finally, it’s important to constantly be on the lookout for new marketing channels. By attending conferences, networking with other businesses, and staying up to date on industry news, businesses can discover new marketing resources and stay ahead of the competition.

Why did the chicken cross the road? To get to the marketing resources!
Why? To Get to The Marketing Resources!

How to identify unconventional marketing strategies

Identifying unconventional marketing strategies can be a daunting task, especially for businesses that are used to relying on traditional marketing channels. However, by taking a step back and thinking outside the box, businesses can uncover new and exciting ways to promote their products or services.

One of the first steps to identifying unconventional marketing strategies is to analyze your target audience. Understanding your target audience’s behaviors, preferences, and interests can help you identify marketing channels that may be outside of the mainstream but still effective.


If your target audience is highly active on a niche social media platform, such as Reddit or TikTok, you may want to consider leveraging those platforms to reach your audience.

Another way to identify unconventional marketing strategies is to look at what your competitors are not doing. If your competitors are all using the same marketing channels, such as Facebook and Instagram, you may want to consider exploring alternative channels that can help you stand out from the crowd. Just make sure to do your homework to make sure that an outside-of-the-box idea still meets criteria that fits your target audience well.

Social Media Marketing Resources
Instagramers worked together to make this egg the “most liked” post in history.

The main point is there are many opportunities out there, and all you need to do is find something a little different to really cash in. It is always better to be the big fish in the little pond, vs the little fish in the big pond. Find the pond that you can stand out and be the “big fish”.

Emerging trends and technologies

In addition to analyzing your target audience and competitors, it’s also important to consider emerging trends and technologies. For example, virtual and augmented reality are rapidly gaining popularity, and businesses that can find ways to incorporate those technologies into their marketing strategies may be able to capture the attention of their target audience in new and exciting ways.

I would be remise to write an article about technologies and not mention ChatGPT. This technology is changing the world of internet marketing. If you’re not educating yourself and using ChatGPT, then you’re missing out! (I can’t be more clear than that. Period!)

Finally, it’s important to keep an open mind and be willing to experiment with different marketing channels and strategies. By trying new things and testing different channels, businesses can uncover untapped resources and identify which strategies are most effective for their specific needs.

Identifying unconventional marketing strategies requires a combination of research, creativity, and a willingness to take risks.

By analyzing your target audience, competitors, emerging trends, and technologies, and being open to experimentation, you can uncover new and exciting ways to promote products or services and achieve your marketing goals. Find a way to be the “Big Fish”.

Examples of underutilized marketing resources

Underutilized marketing resources often occur when you overlook or underestimate the potential. Or perhaps you avidoed something because it may require more efforts or investment. Or perhaps it may be an area you do not have experience with, and are not comfortable in engaging.

There are alternatives to address and overcome any of these hurdles or concerns. By leveraging these resources, you can gain a competitive advantage and reach new audiences. Here are some examples of underutilized marketing resources:

Influencer marketing on smaller platforms

While influencer marketing is becoming more popular, many businesses focus solely on Instagram or YouTube influencers. However, there are numerous smaller platforms and niche communities where influencers can have a significant impact, such as Discord or Twitch.

User-generated content

User-generated content is a powerful marketing tool that allows businesses to tap into their customers’ creativity and enthusiasm. However, many businesses do not take full advantage of this resource. For example, a fashion brand could encourage customers to share photos of themselves wearing their products on social media and repost the best submissions.

Niche Partnerships

Building partnerships with other businesses in your niche community can be a highly effective way to reach new audiences and build brand awareness. For example, an internet marketer could partner with a blogger who covers the same niche. Or two marketers in compatible niches may partner with promotoin of complementing products.

Podcast advertising

Podcasts are rapidly gaining popularity, and advertising on podcasts can be an effective way to reach engaged and attentive audiences. However, many businesses do not consider this option. For example, a financial services company could advertise on a personal finance podcast. This is the goal of influencers. Grow large enough, and gather a large enough following that brands will want to ink an advertising deal with you. It’s hard to write about podcast and not mention Gary Vaynerchuk, The GaryVee Audio Experience.

SEO for niche keywords

While many businesses invest heavily in SEO, they often focus on broad, highly competitive keywords. However, targeting niche keywords that are specific to your business or industry can be a highly effective way to drive targeted traffic to your website.

Overall, these are just a few examples of underutilized marketing resources. By exploring these and other similar options, you can uncover and expand your marketing reach and achieve your goals in new and innovative ways.

Tips for uncovering unknown marketing channels

Uncovering unknown marketing channels can be challenging, but it can also be highly rewarding. By finding new channels to reach your target audience, you can expand your marketing reach and build brand awareness. Here are 6 tips for uncovering unknown marketing channels:

Start with research

Managing marketing REsources starts with research

The first step in uncovering unknown marketing channels is to do your research. Start by analyzing your target audience and their behaviors, preferences, and interests. Look for channels and platforms that your target audience is using, but that your competitors may not be leveraging.

Experiment with new platforms

Once you have identified potential new marketing channels, begin to test and experiment with them. Try posting on a new social media platform or advertising on a niche website. Start with free resources when possible, If paid is necessary, always start with a small investment and measure the results to see if it’s worth investing more. Be slow and methodical to scale. Just becuase you had some success, with a single test, test again to make sure it wasn’t an anomolay or you just happend to have some luck.

Attend events and conferences

Attending industry events and conferences can be a great way to network with other professionals and learn about new marketing channels and strategies. Take the time to attend sessions and talk to other attendees to gain insights and ideas. Build relationships.

Ask your customers

Your customers can be a valuable source of information about new marketing channels. Ask them how they found you or your product. Ask if there are any platforms or channels they use that you are not currently leveraging.

And as always is the case on the internet, track, track, track. Don’t work with a blindfold on. Know exactly what is working and just as importantly, what is not working. Allocate your time, resources and funds accordingly. If you aren’t tracking, you’re likely less than 30-40% efficient. If you not only want to survive, but thrive, tracking is a requirement!

Collaborate with others

Collaboration with other marketers, businesses or influencers in your industry or niche can be a great way to uncover new marketing channels.

For example, you could partner with an influencer on a new platform to reach their audience.

Or approach successful marketers in your niche to do a joint venture.

Swap email list. Or agree to place each others products on the other’s thank you page.

Again, build relationships, expeciall with others who are successful. Win-win opportunites are good for both parties. It is challanging to find the right fit with someone, but once you do, this can be huge for both.

Collaboration can take on many forms

Keep an eye on emerging trends

Emerging technologies and trends can open up new marketing channels. For example, the rise of voice search and smart speakers has created new opportunities to optimize their content for voice search. SMS opportunites are growing. And of course the opportunities are endless with ChatGPT.

By exploring new platforms, attending events, collaborating with others, and keeping an eye on emerging trends, you can find new and innovative ways to reach your target audience and grow your customer list, or following.

Leveraging unconventional marketing strategies

Once you have identified unconventional marketing strategies, it’s important to create a plan for leveraging them. Creating user-generated content campaigns that encourage customers to share their experiences with the brand on social media is just one example of leveraging external resources.

By leveraging the power of user-generated content, you can increase brand awareness and connect with your target audience in a more authentic way.

In addition to user-generated content, influencer marketing is another unconventional strategy that can be highly effective. By partnering with influencers who have a large following on social media, businesses can tap into new audiences and boost sales.

Or another example is through video marketing. Although video marketing has grown tramendously in recent years, there are still variation as well as niches, where it is still somewhat unconventional.

By creating engaging videos that showcase a product, program or service, you can capture the attention of your target audience and increase brand or recognition awareness.

Strategies for maximizing impact with unconventional marketing

Unconventional marketing strategies can be highly effective, but they require careful planning and execution to maximize their impact. Here are some guidelines and strategies for maximizing impact with unconventional marketing:

Target the right audience

From the redundancy office of redundancy. Yes, sorry to repeat myself from earlier. However knowing your audience is such a core fundamental foundation of your business that I feel it needs to be repeated. Although I will promose not to state it 7 time in this blog alone, you will hear me repeat it again in future blogs.

Unconventional marketing strategies often work best when targeted to a specific audience. Before launching any unconventional marketing campaign, it’s important to define your target audience and understand their behaviors, preferences, and interests, and thus, ensure your new marketing approach is a good fit.

Be authentic

Authenticity is key when it comes to unconventional marketing. Consumers are becoming increasingly savvy and can quickly spot inauthentic or insincere marketing tactics. To be effective, your unconventional marketing strategy needs to be genuine, relevant, and aligned with your brand values. Your new marketing channel or strategy must align not only with your audience, but with who your audience knows you as. You should always remain constant in who you are, and the content that you provide.

Use storytelling

Storytelling can be a powerful way to engage consumers and build emotional connections with your brand. When you incorporate storytelling into your message, it makes your brand more relatable and memorable. This is even more effective if it is a story that your audience can see themselves in, or has had the same or a similar experience. I have discussed story telling in several blogs in the past.

Stories can be captivating. Your audience will be back for an encor

Leverage user-generated content:

User-generated content can be a highly effective way to amplify the impact of your unconventional marketing campaign. Encourage customers to share their experiences with your brand on social media, and repost the best submissions on your own channels to build social proof.

Beyond social media post, user-generated content could include testimonials, Q&A, customer spotlight, interviews, contests or challanges, surveyes, case studies or any cusotmer interaction activites that may best fit your audience that may may relate with.

Unconventional creativity

Unconventional marketing strategies require creativity and outside-the-box thinking. Don’t be afraid to take calculated risks and experiment with new ideas, as long as they are aligned with your brand values and target audience.

Take for example Blendtec’s “Will It Blend?” Series – The blender manufacturer Blendtec gained notoriety for its series of videos featuring their blenders destroying a variety of objects, from smartphones to golf balls, as mentioned earlier. The videos were hosted by the company’s founder, Tom Dickson, and quickly gained a following on YouTube. Here’s the URL link to one of their videos: https://www.youtube.com/watch?v=lAl28d6tbko

Or another crative example was Burger King’s “Whopper Detour” campaign: The fast food chain offered customers a one-cent Whopper if they ordered through the Burger King app, and then directed them to a McDonald’s location to pick it up.

Use data to measure and optimize:

Like any marketing campaign, it’s important to measure the impact of your unconventional marketing strategy and optimize as needed. Use data to track engagement, conversions, and other metrics, and adjust your strategy accordingly.

Unconventional marketing strategies can be highly effective at reaching and engaging consumers in new and innovative ways. Target the right audience, being authentic, leverage storytelling, use-generated content, be creative, and use data to measure and optimize. Implement these strtegies and you can maximize the impact of unconventional marketing.

Be sly, and creative, like Charles the fox.
This is Charles. Charles is sly and very creative. Be like Charles.

Examples of successful unconventional marketing campaigns

There are many examples of successful unconventional marketing campaigns that have been launched in recent years, that have utilized the power of the internet and social media. Here are a few examples of campaigns that have gained significant traction and achieved notable results.

Nathan Apodaca’s TikTok Video

In 2020, Nathan Apodaca, a man from Idaho, posted a video on TikTok of himself skateboarding and drinking Ocean Spray Cran-Raspberry juice while singing along to the song “Dreams” by Fleetwood Mac. The video quickly went viral and inspired millions of people to recreate the same video, using the hashtag #DreamsChallenge. Ocean Spray capitalized on the viral moment by gifting Apodaca a new truck and launching a social media campaign that encouraged others to share their own #DreamsChallenge videos.

Old Spice

The Man Your Man Could Smell Like” – This advertisement features actor Isaiah Mustafa in a humorous and over-the-top promotion for the company’s men’s grooming products. The ad has received over 57 million views on YouTube and has been widely parodied and referenced in pop culture.


Halloween Boorito” Campaign – In 2020, Chipotle launched a Halloween-themed campaign that encouraged customers to visit its restaurants in costume on Halloween for a discounted burrito. The campaign featured partnerships with TikTok influencers like Brittany Broski and David Dobrik, who promoted the campaign on their social media channels.

These are only 3 of many campaigns that demonstrate the continued effectiveness of unconventional marketing strategies to engage audiences and build brand awareness. By leveraging social media, creativity, and partnerships with influencers, these brands were able to create campaigns that resonated with consumers and generated significant buzz.

You don’t need to be famous

Jeanne Harris’ “Jolly Cat” Videos: Jeanne Harris is a retired grandmother from Washington state who created a series of videos featuring her cat, Loki, performing various stunts and tricks. The videos quickly went viral, gaining millions of views and even earning Harris a spot on “The Ellen DeGeneres Show.” Here’s the link to one of her videos.

Tips for creating your own unconventional marketing campaigns

Creating your own unconventional marketing campaign can be a challenging but rewarding experience. Here are some tips to help you get started.

The basic foundation

The basic foundation remains the same. Know your audience, embrace creativity, and strike out in something new that will likely ressonate with your audience. You’ll want to stand out and capture people’s attention. Humor can be good, but is sometimes risky. Pets and animals are always popular too. Just be sure anything you create is in good taste.

Leverage social media

Social media is a must for every marketer, blogger and internet business. Platforms like TikTok, Instagram, and Twitter are great places to launch unconventional marketing campaigns. These platforms offer a huge audience, easy-to-use tools for creating and sharing content, and the highly sought after potential to go viral.

But you really need to do a thorough assessment of your audience, your brand and the social media platform itself. There are many available.

Opportunites exit in so many different forms and channels, really does depend heavily on your audience dempgraphic and where they spend their time. Consider Reddit, LinkedIn, Pinterest, Snapchat, Twitch as a base starting place to review.

Partner with influencers

Partnering with influencers can help you reach a wider audience and build credibility for your brand. Collaborating with an influencer when you are not well known or have little to offer can be challenging, but it is not impossible. Look for influencers who align with your brand values and have a following that matches your target audience.

Research the influencer’s background to see if they have a history of collaborating, and who they have collaborated with in the past. Many influencers may be more open to collaborating with upstarts than you may think.

Work to build a relationship first, instead of simply approaching them with a request to collaborate right away. Follow them on social media, engage with their content, and share their posts. Get to know them and once you’ve established a relationship, then you may consider approaching them with a specific collaboration proposal.

Have a plan

Have a well thought out, logical plan to offer something of value. Even if you don’t have a large following, big budget, or a big name, you may be able to offer something of value, such as access to exclusive content, early access to new products, or an opportunity for them to be featured on your website or social media channels.

You can also offer to promote the influencer’s content to your own audience. Another strategy is to request to inteview them. Sometimes they may be open to an interview, especially if they are a podcaster, or someone who prefers speaking.

Stay true to your brand

While unconventional marketing campaigns can be fun and exciting, it’s important to stay true to your brand values and messaging. And as I noted earlier, be aware of following your standards for good taste.

Review any plans or marketing strategies with multiple sets of eyes to make sure you don’t have any content that could be misinterpreteded or ill taken content. Don’t do something just because it’s trendy or popular if it doesn’t align with your brand’s identity.

By following these tips, you can create an unconventional marketing campaign that captures people’s attention, builds brand awareness, and achieves your marketing goals. Remember, the key is to be creative, innovative, and true to your brand.

And consider taking the path not well traveled. It is very difficult do the same things that so many are doing. Yes, some are successful, but when the numbers in the big pond are many, the small pond may allow you to be a bigger fish.

Finding the right marketing tools

Thus far I have primarily focused on marketing strategies. But let’s get to the part you’re probably most interested in, and that is the benefits from utilizing the right marketing tools. Let’s start off with the general types of platforms and tools. There are numerous marketing tools and platforms available, ranging from email marketing platforms and social media scheduling tools, to SEO software, tools and training. And of course, ChatGPT training, prompts, programs and specialty tools like AI Tracer.

Choosing marketing tools

It’s important to consider the specific needs of your business. For example, if you have a large email list, you may want to invest in a robust email marketing platform that allows you maximum features, functionality and creativity to send professional-looking emails to your subscribers. Similarly, if you rely heavily on social media, you may want to invest in various social media advertising tools, or scheduling tool that allows you to plan and schedule your posts in advance

Overview of marketing tools

Marketing tools are essential for businesses to reach their target audience, build brand awareness, and drive sales. Here’s an overview of some of the different types of marketing tools available:

Email marketing

Email marketing is a cost-effective way to communicate with your audience, promote your brand, and drive conversions. Email marketing platforms like GetResponse, Constant Contact, and Aweber offer features like customizable templates, automation, and analytics to help you create and track effective email campaigns.

Search engine optimization (SEO)

SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). SEO tools like Ahrefs, SEMrush, Mangools and CoreSEO offer features like keyword research, site audits, and competitor analysis to help you improve your website’s visibility and traffic.

CoreSEO is a required marketing resource

Social media marketing

Social media platforms like Facebook, Instagram, and Twitter offer a powerful way to reach and engage with your audience. Social media marketing tools like Hootsuite, Buffer, and Sprout Social help you manage your social media presence, schedule posts, analyze performance, and run ads.

Pay-per-click (PPC) advertising

PPC advertising involves paying for ads that appear in search engine results pages or on social media platforms. PPC tools like Google Ads, Bing Ads, and Facebook Ads Manager allow you to create and manage your ads, set budgets and targeting options, and track performance.

Influencer marketing

Influencer marketing involves partnering with social media influencers to promote your brand or product to their followers. Influencer marketing platforms like AspireIQ, Upfluence, and Influencer.co help you find and connect with influencers, manage campaigns, and track performance.

Build relationships with Influencers

Video marketing

Video marketing involves creating and sharing video content to promote your brand or product. Video marketing tools like Animoto, Wistia and InstantVidz help you create and edit videos, host and distribute them, and analyze performance.

Content marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing tools like HubSpot, CoSchedule, MediaCloud help you plan, create, and distribute content across multiple channels, measure performance, and optimize your strategy.

By understanding the different types of marketing tools available, you can choose the ones that best fit your business goals, budget, and audience. Combining multiple tools and strategies can help you create a comprehensive marketing plan that drives results and builds long-term success.

How to choose the right tools for your business

Choosing the right marketing tools for your business can be a challenging task, as there are many options available, each with their own unique features and benefits. Here are some tips to help you choose the right tools for your business:

Define your goals

Before you start evaluating different marketing tools, it’s essential to define your business goals and objectives. Are you looking to increase website traffic, generate leads, boost sales, or improve brand awareness? Knowing your goals will help you narrow down your options and choose the tools that align with your business needs.

Consider your budget

Marketing tools can vary in price, from free options to expensive enterprise-level solutions. Determine how much you’re willing to spend on marketing tools and prioritize those that fit within your budget. It’s also worth considering the potential return on investment (ROI) of each tool to help justify the cost.

Evaluate features

Each marketing tool offers different features and capabilities, so it’s essential to evaluate which ones align with your business goals. For example, if you’re looking to improve your website’s SEO, you’ll want a tool that offers keyword research, competitor analysis, and site audits. If you’re interested in social media marketing, you’ll want a tool that offers scheduling, analytics, and ad management.

Check user reviews

Reading user reviews can give you valuable insights into the effectiveness, usability, and reliability of different marketing tools. Look for reviews on trusted platforms like G2, Capterra, or Trustpilot, and pay attention to comments related to customer support, ease of use, and ROI.

Consider integrations

If you’re already using other tools or platforms for your business, it’s worth considering whether the marketing tools you’re evaluating integrate with them. Integration can save time and improve efficiency by streamlining workflows and data sharing.

Think Big Picture

Attempt to see the end game of what kind of platforms, programs and tools you will need when you are fully built out and operating your mature business. Generally we all start very small, and learn as we go. As we learn, we zig and zag to various resources.

In a perfect world, we would start off by buying everything we would want and need on day one. But that is not realistic for a lare majority of us. Knowing your desired end state of resources is helpful to avoid having redundancy, inefficiencies, and higher costs.

Some “all-in-one” type platforms can save you some headache and time. Think Groove and HighLevel. From and email perspecitve, GetResponse has added so many features, that they are approaching an all in one type classification.

By following these steps, you can evaluate and choose the right marketing tools for your business, helping you achieve your goals, and drive long-term success.

Tips for utilizing marketing tools to reach your target audience

Utilizing marketing tools can be a highly effective way to reach your target audience and achieve your business goals. Here are some tips for maximizing the impact of your marketing tools:

Know your target audience

Before you start using marketing tools, it’s essential to have a clear understanding of your target audience. This includes demographic information such as age, gender, location, interests, and purchasing behavior. Knowing this information will help you choose the right tools to reach your audience effectively.

Choose the right tools

There are many different marketing tools available, each with its unique features and capabilities. To reach your target audience effectively, you need to choose the right tools that align with your business goals and target audience. For example, if your target audience spends a lot of time on social media, you might want to use social media management tools to help you post content and track engagement.

Use data to drive decision-making

Many marketing tools offer analytics and reporting features that can help you track the effectiveness of your marketing campaigns. DataBox is a champion in this department. By analyzing this data, you can make data-driven decisions about which marketing tactics are working and which ones need to be improved or eliminated.

Personalize your marketing efforts

Personalization is essential for reaching your target audience effectively. Many marketing tools allow you to create personalized marketing messages that speak directly to your target audience’s interests and needs. By personalizing your marketing efforts, you can improve engagement and drive better results.

Automate where possible

Marketing automation tools, like HighLevel, can help you save time and improve efficiency by automating repetitive tasks like email campaigns, social media posts, and lead nurturing. By automating these tasks, you can free up time to focus on more strategic initiatives, like developing new marketing campaigns and improving your targeting.

Exploding sales with untapped marketing resources

One of the benefits of finding unknown marketing resources is that they can be highly effective in boosting sales. For example, by using influencer marketing to tap into new audiences, businesses can increase brand awareness and drive sales. Similarly, by leveraging underutilized features on social media platforms, businesses can reach new audiences and generate more leads.

To incorporate untapped marketing resources into your marketing strategy, it’s important to first identify which resources are the most effective for your business. By testing different channels and strategies, you can determine which resources are most effective and allocate your marketing budget accordingly.

Case studies of businesses that have successfully used untapped marketing resources

Case studies of businesses that have successfully used untapped marketing resources can provide valuable insights into how you can leverage underutilized channels and tools to improve your own marketing strategy and drive growth and sales. Here are a few examples:


GetResponse is an email marketing and automation platform that offers a range of features for businesses of all sizes. To reach new customers, the company leveraged an untapped marketing resource by partnering with podcasters. GetResponse went outside there normal channels by sponsoring a variety of podcasts, which helped the brand reach new audiences and build awareness. By leveraging the popularity of podcasts, GetResponse was able to effectively target its ideal customers and drive conversions.

Email marketing is a foundational to your marketing resources kit


Groove is a customer service and help desk software platform that helps businesses manage customer inquiries and support requests. To grow its brand, Groove leveraged content marketing as an untapped marketing resource. The company created a blog that focused on customer service and related topics, which helped attract new customers and build authority in the industry. By creating valuable content that resonated with its target audience, Groove was able to drive leads and conversions. Customer service ressonates with every buseinss.

Time Doctor

Time Doctor Time Doctor is a time tracking and productivity software that used unique marketing resources to differentiate itself from its competitors. They offer a free ebook called “Breaking the Time Barrier” that provided tips on how to increase productivity and manage time effectively. They’ve created a podcast called “Running Remote” that focused on the challenges of managing remote teams and provided insights from experts in the field. And they feature a whole libray of case studies of how various buseinsses have utilized Time Doctor with great success. These resources helped them attract a niche audience interested in productivity and remote work, which differentiats them from other time tracking software companies.


Mangools is an SEO software platform that offers a suite of tools for businesses to improve their search engine rankings and drive traffic to their websites. To reach new customers, Mangools leveraged content marketing as an untapped marketing resource. The company created a blog that focused on SEO and related topics, which helped attract new customers and build authority in the industry. By creating valuable content as an expert in the field, this resonated with its target audience, Mangools positioning as an authority and field expert, drove leads, conversions and growth.

Easiest System Ever


Namecheap is a domain name registration and hosting platform that helps businesses get online quickly and easily. To reach new customers, Namecheap leveraged partnerships as an untapped marketing resource. The company partnered with a variety of influencers and bloggers in the tech and entrepreneurship spaces, which helped the brand reach new audiences and build credibility. By leveraging influencer marketing and partnerships, Namecheap established a built in crediblity with their target audience and was able to effectively growth conversions and improve their position within their niche.


Databox is a business analytics and reporting platform that helps businesses track key metrics and make data-driven decisions. To reach new customers, the company leveraged content marketing as an untapped marketing resource. Databox created a blog that focused on data and analytics, which helped attract new customers and build authority in the industry. By creating valuable content that took technical data and turned it into content that resonated with its target audience, Databox expanded their audience and grew membership.

Call Loop

Call Loop is a text message marketing platform that helps businesses reach customers through SMS messages. Text “profitnow” to (888) 850-1043. To reach new customers, the company leveraged webinars as an untapped marketing resource. Call Loop created a series of webinars that focused on SMS marketing and related topics, which helped attract new customers and build authority in the industry. These webinars resonated with their target audience and were very successful.


Marketing resources should include all in one platforms

HighLevel is a marketing automation platform that helps businesses manage their online presence and reach customers through a variety of channels. To reach new customers, the company leveraged community building as an untapped marketing resource. HighLevel created a community forum where users could share their experiences and best practices, which helped build a sense of community and foster engagement. By building a community around its product, HighLevel has been able to increase engagement which forms the basis for further growth.

Tips for incorporating untapped marketing resources into your marketing strategy

Incorporating untapped marketing resources into your marketing strategy can help you gain a competitive edge, reach new audiences, and ultimately boost your sales. Here are some tips to help you get started:

Start small

Begin by identifying one or two untapped marketing resources that you think could be a good fit for your business. Focus on building a strong foundation for your marketing strategy before expanding to other resources.

Do your research

Take the time to research different untapped marketing resources and learn how they work. Look for case studies and success stories to see how other businesses have used these resources to their advantage.

Develop a plan

Once you’ve identified the untapped marketing resources you want to use, develop a plan for how you’ll incorporate them into your overall marketing strategy. Be specific about your goals, target audience, and messaging.

Be creative

Untapped marketing resources often require creativity and out-of-the-box thinking. Don’t be afraid to try new things and experiment with different strategies to see what works best for your business.

Be creative and sniff out unique content. If all else fails, fall back to a loveable wet nose!
Be creative and sniff out unique content. If all else fails, fall back to a loveable wet nose!

Measure your results

As with any marketing strategy, it’s important to measure the success of your efforts. Use analytics tools to track your results and adjust your approach as needed.

Marketing Resources For Low Cost

The follow are products and programs that are available for free or a low, one time cost. None of these have a monthly subscription fee, which is a huge money saver.

Tracking program

When selecting a tracking program, look for one that offers robust analytics and reporting capabilities. This will allow you to track the performance of your marketing campaigns and make data-driven decisions about where to allocate your resources. Additionally, always use A/B testing to optimize your campaigns and improve your conversion rates. I use this platform which offers a free option or upgrade to unlimited for a very low, one-time fee. Compare to other similar monthly subscriptions, I save $348 every year.

Dream Big
Dream Big. Follow Your Dreams.

Graphics and design program

A good graphics and design program should be easy to use and offer a wide range of templates, tools, and resources. When choosing a program, look for one that offers customization options and allows you to create professional-looking designs that align with your brand identity. Also, consider using user-generated content and crowdsourcing platforms to get more design ideas and input from your audience. Here is a high-quality graphics program, with a ton of features, content, templates, etc. for a single, one-time low-cost fee. Well worth the investment for less than a burger at McDonalds.

SEO program

Search engine optimization (SEO) is critical for improving your website’s visibility and driving organic traffic. When selecting an SEO program, look for one that offers keyword research tools, on-page optimization, and link building capabilities. Additionally, make sure the program stays up-to-date with the latest algorithm updates from search engines like Google. This is a single, one time fee cost option for a very solid SEO program.

Social media programs

Social Media Marketing programs and platforms are plentiful. In fact, they are so many that it makes it difficult to find quality programs or tools, especially when searching for low costs. The following are all low-cost, quality tools. And by low-cost, I mean less than a pizza. And no monthly fees. Just the one-time payment.

Here is a list of programs for advertising on social media. Each of these are low-cost, quality programs. Instagram Advertising Program, a Facebook Advertising Program, a Facbook Group Advertising Program , both Facebook and Instagram Advertising, and a Pinterest Advertising Program.

Instagram Advertising added to the marketing resources tool kit


It’s all the rage now. ChatGPT is the tsunami taking the internet by storm! It’s capabilites are truly amazing and endless, and will change our lives as we know it in my opinion. And no, I don’t belive I am exaggerating a bit. I’m sure your familar ChatGPT unless you have been living under a rock.

So let’s start with learning. There is a lot of information available on the internet. But, as with any internet content, some is very good and some not so good.

And to be clear, since this is the new rage, there are a lot of sales pitches flying about with varoious programs or tools about AI. But beware, as much of it is nothing more than hype and sales jargin to push offers that may not even have anything to do with AI.

But here is an entire set of ChatGPT courses that cover a substantial amount of quality learning. Likely more learning material than most may be interested in.

AI Trace should be include in every marketing resources tool kit
AI Trace Package is a complete set for serious ChatGPT marketers

An AI Trace program can help you analyze customer behavior and make data-driven decisions about your marketing strategy. When selecting an AI Trace program, look for one that offers real-time insights, automated reporting, and predictive analytics. Additionally, using AI algorithms to help create content and improve your targeting and personalization efforts.

Video creation program

Video content is becoming increasingly important for marketing, so it’s important to have a good video creation program. When selecting a program, look for one that offers a variety of editing tools, templates, and special effects. Additionally, make sure the program is compatible with different video hosting platforms like YouTube and Vimeo. Here is a quality, low-cost video program for a one-time fee. And speaking of creating unique content that sets you apart, here is a cartoon video creation program, also for a low, one-time fee.

Giveaway programs

Giveaways can be an effective way to generate buzz and attract new customers. When running a giveaway program, make sure you have clear rules and guidelines in place, and consider using a third-party platform to manage the process. Additionally, consider partnering with other businesses or influencers in your industry to expand your reach and attract a larger audience. This program provides high-quality giveaways weekly at no cost.

And this is the point where I put a shameless plug in for my own storefront in providing quality giveaways. You will find some very good value freebies here at davesethagency.com

Freemium platform

Freemium Platforms provide a service, tool or training for no cost, with additional useage, upgrades, or products for a fee. The free components help bring attract the audience and secure leads

Here are 5 platforms using the freemium model, with a “backdoor” access. Normally these are paid memberships, but I was able to negotiate and secure a backdoor pass for my readers. Traffic Generation, Membership Marketing Profits,, Affiliate Marketing Profits, Copywriting Profits, and Web Profits. So you’ll have free accss to the first level of each site. You may also note the upgrades that provide you reseller rights of the products, which is the fatest way for you to launch new products as your own.

Traffic generation platform

Traffic platforms should include user-friendly interface and dashboard, advanced targeting options, such as geolocation or language targeting, and ad tracking and conversion optimization tools. This platform also includes valuable traffic education, courses, tutorials and videos about various traffic sources at no cost. There are also some unique, specifc function type tools such as this engagement program to entice your audience to sign up to your lists.

Related to traffic is this leads platform that engages your audience. Grow your email list, website traffic, and social media followers with viral giveaways & contests. No monthly subscription, just a one time fee

A Specific Niche Example

And as you get more indepth with searching in specifc niche’s you may come across more specifc related programs or tools. As an example, this is a program to create QR menus for restaurants. It’s an impressive little program if you have an audience who this may beneift. This is an entire package that makes it east to sell to restaurants. Great little business platform for less than a pizza!

RestaurantQR is a digital menu system for restaurants, bars & cafes.

By using low-cost and no-cost resources in your business and marketing strategies, you can save on expenses and allocate more of your revenues towards growing and advertising, or whatever your needs dictate. Saving on upfront purchase of programs and platfoms, and monthly subscription fees, goes a long ways to helping your business run more efficiently and ultimately increases your profitability.

Additionally, by using untapped marketing resources, you may find some success in channels or platforms that aren’t so croweded or already been beat to death with advertising. Lastely, these low cost resources allow you to venture into new areas and reach new customers who were previously out of reach due to budget constraints.

Tips and tricks for discovering new marketing channels

In today’s competitive market, it is essential to have a diversified marketing strategy to reach a wider audience and stand out from the competition. One of the most effective ways to do this is by discovering and utilizing new marketing channels. These channels can help you reach a new set of customers and increase your brand awareness.

To find new marketing channels, you need to conduct market research and identify your target audience’s interests and behavior. You can also analyze your competitors’ marketing strategies and identify the channels they use to reach their audience. It is essential to stay up-to-date with the latest marketing trends and technologies, including social media platforms, search engines, and emerging digital marketing channels. In this article, we will discuss some tips and tricks for discovering new marketing channels to help you stay ahead of the competition.

Examples of businesses that have successfully discovered new marketing channels

Here are some examples of businesses that have successfully discovered new marketing channels. These businesses have successfully expanded into additional marketing channels that they had previously not utilized, or had utilize only at a lesser extent.

They have all had success by using a combination of different strategies, including partnering with other businesses, leveraging the power of social media and influencer marketing, and using email marketing, SEO, and content marketing to drive traffic to their website.


TrafficBuildr is an online marketing platform that specializes in helping businesses generate more traffic and leads. They have successfully discovered new marketing channels by partnering with other businesses to cross-prmote their products and services. They have also grown their social media marketing and influencer marketing to expand their reach.

$5 Dollar Store

The $5 Dollar Store is an internet marketing resource stores that offers quality tools, programs and platforms for $5. They have successfully discovered new marketing channels by leveraging the power of email and social media marketing. They also use and realy heavily on SEO and content marketing to drive traffic to their website.


Astra (Brainstorm) has multiple web products such as Ultimate Addons for Elementor, Beaver Builder, ConvertPro, SchemaPro, and others. Besides these products, they contribute in many open source projects. company that helps businesses improve their operations and increase profitability.

Astra has successfully expanded marketing channels by leveraging the power of email marketing and content marketing and partnerships. Their free forever platforms are a great value for partners to promote. They have also used social media marketing and referral marketing to expand their reach.



GumRoad is an online marketplace for creators to sell their digital products directly to consumers. They have successfully created new marketing channels by partnering with other creators to cross-promote their products. GumRoad also uses influencer marketing and social media marketing to connect with their target audience.


PartnerStack is a platform to help businesses create and manage their partner programs. They have utilized new arketing channels by leveraging the power of email marketing and content marketing. Additionally Partnerstack has had great success with expansion of their social media marketing and referral marketing to expand their reach.


Canva is a well known graphic design platform that allows users to create professional-looking designs without any design experience. Canva has had great success with expanded marketing channels by partnering with other businesses to offer Canva as a value-add to their customers.

Canva’s free tools and resources is the primary driver for attracting customers. Other businesses jumped on board to offer free, value-added servces for their cusotmers. They have also used influencer marketing and social media marketing to connect with their target audience. Ultimately they convert a large amount of the traffic using free resoruces into paid subscriptions.


TweetHunter is a social media marketing tool that helps businesses find and engage with their target audience on Twitter. TweetHunter mamimizes and leverages the power of SEO and content marketing. Of course their mainstay has been social media marketing, with more recent growth into referral marketing.


TrafficG is a traffic exchange platform that allows businesses to exchange traffic with other businesses. They have successfully discovered new marketing channels by leveraging the power of email marketing and content marketing. Additionally, TrafficG has expanded use of social media marketing.

By experimenting with different strategies and exploring opportunities, each of these businesses have been able find new ways to reach new audiences and grow their brand and business. Don’t expend all of your resources and efforts into one channel. Diversify by continually testing new channels.

Tips for incorporating new marketing channels into your marketing strategy

Incorporating new marketing channels into your strategy can be a game-changer for your business. To make the most of these channels, follow these tips:

Define your target audience

Understanding your audience is essential when it comes to identifying new marketing channels. A thorough and complete understanding of your audience is a core foundation component for any online busienss. Take time to research your target audience and learn where they spend their time online. This should be an ongoing process in any online marketing plan.

Test new channel

You will want to try new channels, but will need to test them first. Start with a small budget and track the results to see if it’s worth investing more resources.

Analyze the data

Once you’ve tested a new channel, analyze the data to see how it’s performing. Look at metrics such as engagement rates, click-through rates, and conversions and perform and overall assesment of the channel performance.

Data Box Analytics
Data Box is an incredible tool for monitoring, measuring, tracking, and analyzing.

Optimize your approach

Based on your analysis, optimize your approach in this new channel. Make adjustments to your strategy, content, or targeting to improve your results. It’s a process. Approach it as such and adjust and improve as needed. In some circumstances, you may not find the success you need, so don’t be afraid to pull the plug and realocate resources to a new channel.

Affiliate marketing activites

If you’re an affiliate marketer, incorporating new marketing channel trials is a must. There is not a one-size fits all. Affiliate marketing is particularly persnickity when it comes to what works and what doesn’t, with a lot of annomaloies. So exploring and testing new marketing channels is crucial for success.

For example, John Crestani’s affiliate program training has a strong focus on social media and video marketing. But with any well run program, standard procedure is through A/B testing for performance and engagement. Further, they incorproate exploration of other marketing channels as a standard, ongoing process.

Similarly, The Easiest System Ever, with the “Daily Commission Blueprint“, offers a comprehensive training program for affiliates to explore new channels. So my point is that in order to find success, you must continually explore and test various marketing channels. And within that channel, A/B test your content, images, and titles with various versions for each.

Devon interviews Grandmother using this system!

A/B Testing

It is not uncommon, as a standard, to test 3 images, 3 titles, and 3 script copies for each set of ads. Then the best performing ad goes on to another round of testing, with 2 similar to the “advanced ad”. Thus you have 3x3x3 tested for response again. I have done performed this exact strategy on several platforms to finally optomize on ads that convert well with a spend limit in a range that is afforable. Testing is a must, so you need to embrace it, learn it, and use it to be successful.


When it comes to affiliate marketing, testing and analyzing new channels are necessary and will make the difference between success and failure. Once you find success, don’t expect it to work for every product or program, and don’t count on it to last forever.

Continue, on an ongoing basis, to search out new opportunites on other platforms or channels to promote your offers and test different approaches to see what works and what does not.

Test and Track, Track and Test, davesethagency.com

And always, always track your results so you aren’t trying to operate blindfolded. You must know what works AND even more importantly, what does not. Then you can optimize your strategies, resources and funds to improve overall performance. And yes, that was 2 “always” on purpose, from the Redundancy Department, Department of Redundancy. Tracking is that important!

Staying ahead of the competition with unique marketing resources

In today’s competitive market, it’s essential to stay ahead of the competition to maintain your business’s growth and success. One way to do this is by utilizing unique marketing resources that differentiate your business from the rest. By tapping into new marketing channels and using unconventional marketing strategies, you can reach a wider audience and stand out in your industry.

How to use unique marketing resources to differentiate your business

Using unique marketing resources can help your business stand out from competitors and differentiate your brand. Here are some strategies to make the most of these resources:

Identify your unique selling proposition

Before you can effectively differentiate your business, you need to identify what makes your product or service unique. Consider what sets you apart from competitors, such as your unique features, pricing strategy, or customer service.

Go unique to drive engagement
Or you can just go totally unique like Kirby Jenner!

Research new marketing channels

Look beyond traditional marketing channels and research new opportunities that align with your brand and target audience. Consider emerging social media platforms, influencer partnerships, and niche communities that can help you reach your target audience in a new and unique way.

Create unique content

Develop content that is original, informative, and engaging to capture the attention of your target audience. Utilize visual content like infographics and videos to make a lasting impression. With all the various tools available today, it is eaiser to create your own customized content, to fit your specifc needs with one-of a kind, unique content and branding.

Unique content is a tramendous pull within your marketing resources
Get Unique Content

Leverage customer feedback

Your customers can be a valuable resource in identifying unique marketing opportunities. Monitor customer feedback and identify areas where you can improve your product or service. Use this feedback to create unique marketing campaigns that speak to your customers’ needs and preferences. Take a que from cusotmer’s providing posive feed back, likes, and shares. Not all customers are the same, but if you are getting postive feedback, consider leverage it.

Take calculated risks

Don’t be afraid to take calculated risks when it comes to marketing. Try new strategies and tactics that are aligned with your brand values and goals. Test the waters with a small budget and track the results to see if it’s worth investing more resources.

Smart savings

Invest in programs and platforms available with single fees instead of monthly subscriptions. These single fee opportunites can save hundreds and even thousand of dollars per year, Invest this saving right back into your business to explore different marketing channels. This is a great way to smartly reduce ongoing expenses on valuable programs requreid to operate your business, and leveraging to grow your business. Say goodbye to monthly subscriptions!


One very effective way to differentiate your business is by focusing on customer experience. Go above and beyond to provide exceptional service, and create an emotional connection with your customers. This concept is not new, and surely should not be unique. But the unique part of it can be how you approach it.

This can be done through personalized marketing campaigns, offering loyalty programs or special discounts, and of course – providing exceptional customer support.

Giving away valuable freebies or complementary products is always a good option as long as they are of good quality. By focusing on creating a unique customer experience, you can differentiate your business and build a loyal customer base.

Examples of business successful implementation of unique marketing resources

Many businesses have successfully used unique marketing resources to differentiate themselves from their competitors and stand out in their industry. Here are a few examples:


ConversioBot is a chatbot software that stands out in the crowded chatbot market with their unique approach. They offer free chatbot training that engages users, while helping them learn how to create effective chatbots for their businesses. They utilize a unique onboarding experience for new users that includs a personalized chatbot that walks them through the setup process.

These resources help ConversioBot show users that chat bots aren’t really as complex, or scary as they may have feared. This helps overcome fears and perceptions that ConversioBot is “too techy” or complicated to set-up, implement or use.

By breaking down this barier, it has helpd ConversioBot to attract a larger audience and differentiate themselves as a company that provids both the software and the knowledge needed to create effective chatbots, so easy that basically anyone can do it. This has been a very successful strategy for ConversioBot.

ConversioBot, Bots made easy for newbies!


Sqribble is an ebook creation software that uses unique marketing resources with a broad offering of customizable templates and designs, making it easy for users to create professional-looking ebooks without any design experience.

UPDATE: Sqribble offering 83% off with discount code BATMAN for limited time. Get for ~$15 now – Incredible Value!!!

They created a free ebook called “Creating Killer eBooks in 5 Simple Steps” that provided tips on how to create effective ebooks, all folowing the concept of easy to do and quick to complete.

“Ease and Simplicity” go a long way with any audience and has helped Sqribble reach incredible subscription rates and growth. And yes, this is an incredibly easy and simple platform that anyone can master and be supper efficient with, pumping out high-quality, customized, branded content!

Sqribble is an incredible tool for creating your own amazing premium content!


Teachable is an online course creation platform that leveraged unique marketing resources to differentiate itself from other course creation platforms with the Teacheable University.

The University includes a broad range of resources and tools to help users learn the platform, and create and sell online courses. Additionally, they provide more robust coupon and upsell functionality than others, which helps set them apart. And their blog provides insights and advice, tips and educational insights.

Training, education and learning are all good offerings that provide stickiness through additioanl value.


Aweber is an email marketing software that uses a blog that focuses on providing tips and insights on how to create effective email marketing campaigns and they offer a range of customizable templates and designs to help users create professional-looking emails that are highly customizeable and brandable.

Additionally, they provide a lot of free resources such as email marketing guides and webinars to help users learn. Some users would prefer to “watch” a webinar or video, rather than read. Aweber realized this early on has capatallized on this finding of their audience.

Easiest System Ever


ThriveCart is a checkout software that uses a similar approach to differentiate itself from other checkout software companies. Their blog provids tips and insights on how to create effective checkout pages that convert and they provide customizable templates and designs to help users create professional-looking checkout pages.

They cater to affiliate marketers and users, through the set up of their program on the ThriveCart plarform. Again, this all ties back to making it easier for your audience to see themselves using your content, program or platform.

Closing Thoughts for staying ahead of the competition

And all by utilizing unique marketing resources

In order to stay ahead of the competition, it is important to constantly be on the lookout for new and unique marketing resources that can set your business apart. The world continues to evelove, and you need to evolve with it, or get left behind. Here are some tips for finding and utilizing these resources:

Stay informed

Make it a priority to stay informed about new marketing trends, technologies, and strategies. Attend industry events, read industry publications, and follow relevant blogs and social media accounts.

Use Code “HALFOFF2DAYIMN” for 50% off!

Research your competition

Study what your competitors are doing in terms of marketing and advertising, and look for ways to differentiate yourself from them. Identify their strengths and weaknesses, and use that information to your advantage.


Don’t be afraid to try new things and take calculated risks with your marketing. Test out different strategies and channels, and be willing to pivot if something isn’t working.


Look for opportunities to collaborate with other businesses or individuals in your industry. Partnering with others can help you reach new audiences and gain exposure.

Leverage technology

Keep up with the latest marketing technologies and tools, and use them to your advantage. Automation, artificial intelligence, and data analytics can all help you optimize your marketing efforts and stay ahead of the curve.

And no article would be complete without the latest earth-shattering technology of ChatGPT. AI is changing everything on the internet, and you must learn and stay up to date.

Don’t be afraid to think outside the box and try unconventional marketing tactics. Sometimes the most effective marketing strategies are the ones that are unexpected and unique. Experiment with different approaches and see what works best for your business.

To your success!


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PS – Thanks for reading. See our free course offering to my valued readers below.

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updated 4/14/2023

How To Master 10 Marketing Rules That Maximize Engagement

Maximize engagement with these 10 marketing rules to entice traffic, build followers, grow your lists and improve sales conversations.

The following 10 rules aren’t all the typical direction that you would expect to see in a list together. Some rules are more basic in nature, but are worth focusing on for key steps. Other rules are a bit less utilized or understood. Pay close attention to detail and find value, or rather force yourself to create value, in everything you do.

Creating value for your readers or customers is the number one, best thing you can do, no matter what your business or internet marketing venture is. I try to provide some solid gold nuggets of value to keep readers engaged and wanting to come back for more.

Value offering #1

My first value offering is complimentary gift package of 24 tools and resources. Here are some great high-quality internet marketing tools and programs being provided for free each and every week. This is a treasure chest of 24 quality “no cost” gifts. Scroll down the page and click the “Weekly Giveaways” gifts package. No joke! These are yours for the taking to use however you like. And the best news is that each week we update them to 24 new complementary gifts.

Weekly Giveaways help maximize engagement
Weekly Giveaways offers high-quality marketing tools

Now let’s get to those 10 Marketing Rules to master.

1: Sell it First, Build it Second

New and old marketers alike waste time and energy building products that no one wants to buy. I’ve done this myself. You think you know what your audience wants, and we have visions of massive sales of the ultimate product.

But the audience never asked for it. They don’t have the same vision as you. They don’t need it like you thought they would.

You can avoid wasted time and rejection by selling your new product before you ever build it.

Let’s say you want to create a course.

The usual route is to spend two solid weeks building the course and getting it ready to put out into the world.

Whoops – no sales.

Instead, you outline not just one, but 5 different courses. You build a sales page for each, you send traffic to each of the 5, and here’s what happens:

  • Course 1: No sales
  • Course 2: 3 Sales
  • Course 3: No Sales
  • Course 4: 1 Sale
  • Course 5: 12 Sales

Now tell me which course you’re going to create?

You can refund the sales for Courses 2 and 4, letting the buyers know you may do this in the future and thanking them profusely. You might also mention Course 5, which will go live in 10 days.

You get busy and you build the course. You use feedback from your first customers to improve it and make it even better. You refine the sales page and begin sending massive traffic to it, making massive sales.


Had you simply created Course #1, you would have wasted your time.

If you had gone through the list and created each course in turn, you would’ve found some success with Course #2 and perhaps never moved on to Course #5. Or if you had persevered, it would have taken you 5 courses to get to the true blockbuster that makes the sales that pays for your new house.

Sell your thing first and be ready to build it fast if it turns out to be a winner. This applies not just to courses, but also books, SaaS products, subscriptions and any other product you want to make.

Just a word of caution though….

Maximize Engagement through vigilence with customers
Always be vigilant with cusotmer communications and perceptions. Don’t be this guy!

Be careful in how you approach this strategy, and very mindful of your communications with your customers. You don’t want to do anything to harm your reputation.

2: Maximize Engagement by Getting Rid of Conversion Distractions

Your page has a goal – what is it? To get the reader to subscribe? Join a free training? Click a link? Buy a product? Join you on social media?

You’ve got to keep them on your page long enough to accomplish the task you set out for them.

If you want to get their email address, then the only option you give them is to fill out the form. You don’t place your social media icons on the page, or a link to your blog, or a promotion for your product.

Give them one option – the option you choose – and then don’t give them anything else to do but that one option.

Chicken! My regular readers are accustomed to me posting a picture of a surprised squirrel at this point whenever I talk about distractions. I am easily distracted, and usually shout “squirrel”. Well, I thought I would shake it up a bit. And you gotta’ admit, this fine struttin’ chicken is quite distracting as well.

3: Make Each Sentence Count

People get distracted easily.

If you have an ambiguous sentence, a repetitive paragraph, a boring description or anything else that is difficult to slog through, you’ll lose your reader.

The purpose of each sentence is to get them to read the next sentence.

And while you cannot please all the people all the time, neither can you keep the attention of everyone all the time, but you can try.

The secret weapon to keeping people reading is editing.

Massive editing.

If it’s boring, fix it or remove it.

If it’s confusing, rewrite it.

If you need help, get a professional.

One professional editor can make you a lot of money if used correctly.

One more thing… when you first start out, you might be in love with what you’re written.

Get over it.

Sometimes the best thing you can do for your writing is remove a portion of it so that the rest of it can shine.

And sorry, I must apologize, as this is not one of my strengths. Often I am long winded, and way too wordy. Just down right loquacious at times. I will try harder.

4: Use REAL Scarcity to Maxiize Engagement


Yeah. Right.

Scarcity is an awesome selling tool if you don’t abuse it. People are savvy. They know when you’re high pressuring them and they don’t like it.

What you want is real scarcity, such as these examples:

“Bonus: Free one-on-one consulting for the first 22 buyers. I simply don’t have time to handle more than that.”

“Sale ends Sunday night at 9pm. No exceptions. Do not email me Monday morning and ask for the sales price because you won’t get it.”

“Only 5 days left in 2023 to make your tax-deductible donation.”

“Delay and you will miss what might be the best investment opportunity of the decade.”

“If you want to enjoy this benefit 5 days from now, then you’ll have to act immediately.”

Now here is a real scarcity offer….

Value offering #2

Every business needs traffic. It’s the lifeblood to leads and sales. We have created Traffic Promotion Package Giveaway with a Retail Value of $131. But during our launch, you can access it for free. Follow the instructions and use the coupon code at checkout, and you will access it all for $0.

And honestly there is scarcity to this offering. Once we reach server capacity for this offering, we will stop accepting members, and evaluate the cost-benefits of adding additional space. Generally speaking, additional cost require additional fees….. i.e. no longer free.

5: Maximize Engagement by Selling Happy Products, Too

As marketers we’re taught to focus on the customers’ pain and provide a solution to that pain.

But do you know what else sells?


People buy things to fix their problems, but they also buy stuff that makes them happy.

If it makes sense, add some happiness marketing to your products. It’s been working for McDonald’s Happy Meals for decades.

6: Don’t Stop Building

You’ve got one product sold through one channel to one group of customers.

That’s not a business; that’s a start.

Keep going by adding new products, advertising in new places, targeting new customers and more.

Amazon started as an online bookseller. Then they added CD’s and movies. Then they added more and more products as well as more and more services.

You don’t have to be another Amazon, but you do need to keep growing your business if you want long term success.

And speaking of growing, I wanted to point out that our new store agency just recently launched. We used the 80-20 rule….

Well, maybe it is more like the 60-40 rule. The foundation and framing is complete with a few offerings, but it is very basic at this time. Check out Dave Seth Agency at davesethagency.com for our giveaways. We are really excited to finally get to this point, and have a ton of offerings in the works.

But please know, we are still setting up the site so some is under construction or not built out yet. This is another thing we have learned throughout the years. You can wait to have everything perfect. Or even really good. Maybe we jumped the gun at 60-40, but we were anxious to get started.

So please excuse the construction, and components yet to be developed. But we still hope you will visit us none the less. And also please know that we will be adding offerings and giveaways every week going forward, so check back often

7: Fail Often and Broadcast It

Show me someone who hasn’t failed and I’ll show you someone who hasn’t accomplishing anything.

When you fail, go ahead and broadcast it to your audience. “You’re not going to believe the bone-headed thing I just did.” Tell them the story to let them know you are human, you are vulnerable and like everyone else, you are learning. People can relate to problems. Show that you can laugh at yourself, and your audience will become loyal followers.

Then go out and try something else. The more you do, the more successes (and failures) you will have.

And remember, if you take a running leap at your next goal and you fall a little short, that’s not failure – it’s progress.

One of my primary failures was related to buying or subscribing to too many products or programs that I needed for my business. Had I done my homework better, I would have found quality alternatives for a fraction of the costs. For example…

Value Offering #3

I was paying a pretty hefty monthly subscription fee for an SEO program. After all, if your serious about marketing, you’re going to need SEO. You know, key word research, analysis of websites, articles and monitoring your own site right? Plus a whole lot more. This special offering will get you a high-quality SEO program for a single, one-time, small payment. Avoid SEO monthly subscription fees forever. Invest those dollars back into your business and grow that much faster!

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8: Make a Few Enemies

Have you ever noticed how Pepsi takes shots at Coca-Cola with their marketing? They don’t care what Coke thinks, they care about creating a tribe with their customers. Nothing unites people faster than a common enemy, and that enemy doesn’t even have to be another person or product.

It could be a cause such as hunger, poverty, climate change, mistreatment of animals, etc. Choose something to be against. Take a firm stance on something that reflects your customers’ values and your core ideals.

There are just two things you really must remain totally neutral about in your marketing, and that’s politics and religion. Unless you write a religious newsletter or you’re shilling for a political party, stay far away from these topics.

I know of one marketer who routinely insults half the population of the U.S. because she believes a certain ex-president is god and everyone in the other political party are demonic. While this marketer makes a comfortable living, I’m guessing her income would be 2 to 3 times as much if she didn’t alienate such a large number of people.

Value Offering #4

Now I’m not going after Pepsi or Coke for my next value offering. Beverages are not my niche. But what is in the internet marketing niche, and crucial for all business owners to know and understand, is the value of tracking. Tracking is a must in order to measure performance and know what works, and more importantly what doesn’t.

Going head to head – clicktrakr vs. bitly

And the tracking value proposition I have for you is available for free for a limited time. During our launch period, clicktrakr is available free of cost, or for a single, one-time payment of $15, (which is less than bitly’s $29 monthly subscription fee). This paid option is for a comparable “unlimited” option. If you are paying a monthly subscription for any tracking program, or if your “free for a period of time” has run out, check out all the features you get for a single one-time payment of $15. Then kiss monthly subscription payments for tracking goodbye.

9: Shake It Up

If you’ve been in a long term relationship, you know that after awhile things can become stale. There are no more surprises and while you love your partner, you’re more bored than excited by the relationship.

The same thing happens between marketers and their customers.

Try changing things up by using a different spokesperson for your brand. For example, instead of the emails or your blog coming from you this week, what if they came from your assistant, your employee or even your dog?

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Jerry’s Companionship Program helps maximize engagement davesethagency.com

Write your next email or blog from an entirely different perspective to recapture your followers’ attention and create excitement with something new. Maybe next week, Jerry will write my blog!

10: Become a Cheerleader to Maximize Engagement

Send out a message every now and then that sells your subscribers on themselves. Tell them why they are awesome, that you believe in them, that they can do this next big thing they are attempting, or even that you love them.

Sending out these little love letters for no reason other than to bolster your subscribers’ outlook on the day and on themselves can go a long way towards relationship building.

And you will love some of the responses you get, such as, “Thanks, I really needed to hear this today!’

Sending out little ‘love letters’ to your subscribers will remind them that you are more than your products or your brand – you’re human.

And providing a free goodie sure doesn’t hurt either!

Value offering #5

This is the last value offering of the day and of this article. davesethagency.com is all about providing high-quality tools and resources to help internet marketers stop the bleeding from monthly expenses. So we will close with a freebie that aids with advertising on Instagram. If your not advertising on Instagram, then you need to. And you can get started here for free. Yep, it will cost you exactly $0.

That’s all for this week. I hope this unique take on mastering these marketing rules will help you to maximize engagement. Be creative and have fun. Sometimes I am concerned that my quirky style and goofy attempts at humor will turn people away. But I guess that is ok. Same in everyday life too right? We are who we are, and must be true to ourselves.

Until next time, I wish you success!


davesethagency.com, davesethonline.com/blog  online resourcesmemberships 12-day training

What is the best affiliate marketing program for passive income?

One of the best affiliate marketing programs for passive incomes is a high-quality membership sites. Membership subscriptions provide reoccurring revenue streams and are a proven model that continues to dominate the market with service providers, retailers, and online marketing programs.

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updated 5/18/2023

10 Marketing Lessons for Growth From A World-Famous Con Man

Marketing lessons for growth can come from just about anywhere, anyone or anything. Study everything with a creative, open mind and you might surprise yourself.

Have you seen the 2002 movie, Catch Me If You Can? It starred Tom Hanks and Leonardo DiCaprio, directed by Steven Spielberg and based on the cons of real life Frank Abagnale. Yes, 2002 is old for some, however I thoroughly enjoyed this movie.

Catch Me If You Can taught us valuable lessons to boost Marketing Growth
“Catch Me If You Can” provides valuable lessons for Marketing Growth

Frank impersonated an airline copilot, was a phony college professor, passed as a pediatrician in a Georgia hospital, faked it as a lawyer on an attorney general’s staff and cashed 17,000 bad checks for a total of $2.5 million in the 1960’s and 70’s.

And he did all this starting at the ripe old age of 16.

Frank was eventually caught, served time in three different countries and then started his own consulting firm in which he helped businesses safeguard against con men just like him.

I recently watched an interview Frank did with Johnny Carson on The Tonight Show back in 1978 after he got out of prison and started his business.

Not only did I thoroughly enjoy the movie, but the replay of the old interview with Johnny Carson really made me think about what Frank pulled off.

And while I would never advocate that you do anything illegal, I do have to admire someone who was so good at his ‘job’ as to fool hundreds of professional people into believing him.

Experience leads confidence, exploiting opportunities for marketing growth
Experience leads confidence, exploiting opportunities

What lessons can we extrapolate from Frank, and how might we be able to use these lessons for our marketing?

1: Experience builds confidence

Frank ran away from home at the age of 16 and got a job, but he wasn’t making enough money to support himself. That’s when he began writing bad checks. Soon enough he realized that the more he did it, the more confidence he built.

When someone first starts out in a new field or task, they may lack confidence because they are unfamiliar with the processes and may be unsure of how to proceed. However, as they gain more experience, they become more familiar with the task or field, which can help them to feel more confident and competent.

Experience also provides individuals with the opportunity to learn from their mistakes and failures. Through trial and error, they can identify what works and what doesn’t, which helps them to refine their skills and improve their performance. As they gain more experience, they develop a deeper understanding of the task or field, which allows them to anticipate challenges and develop strategies to overcome them.

Furthermore, experience allows individuals to develop a sense of mastery over their work. As they become more proficient in their skills, they feel more in control of their work and are less likely to be intimidated by new challenges. This sense of mastery can help individuals to stay motivated and focused on their goals.

If you’ve been putting something off because you’ve never done it before, the best advice might be to simply do it now, before your head hits the pillow tonight.

2: Confidence leads to more experience

Confidence from cashing bad checks led to forging checks and ID’s, which lead to having the confidence to impersonate a pilot in order to fly for free.

Once you’ve done that small thing and survived, it’s easier to take on the big thing and be successful at that, too.

Confidence can be a powerful tool for gaining experience. It can help individuals to take risks, persist in the face of setbacks, perform well in new situations, and stay motivated to pursue their goals. By building confidence in their abilities, individuals can create a positive feedback loop of growth and development, leading to even greater levels of confidence and success.

Just as Frank Abagnale did, start small. Routine success with small items, tasks or in the case of cashing bad checks, can lead to growth of bigger and better things.

3: Opportunities are everywhere, (especially marketing lessons)

Frank wanted to leave New York because the police were looking for him. While walking up 42nd street, he saw an airline crew coming out of a hotel and thought that would be the perfect front to travel around the country for free and stay at hotels for free, posing as a dead-heading airline pilot.

If you have a problem, keeping your eyes open for a possible solution – no matter how unusual it might be – and then jumping on that solution is the surest way to success.

Frank was very creative, and not afraid to try anything to help him reach his desired goal. In most cases, Frank did the unthinkable, as no one else could image pulling off what he would dream up.

In our business, we need to always be looking at things as solutions. For every problem there is a solution. And that’s not just for your business, it is for all of your customers too.

Find every opportunity to provide your cusotmers valuable resources and solutions.


4: Ask for help

Frank needed a pilot’s uniform, so he called Pan-am, said he was a west coast pilot in New York and his uniform had been stolen, and they helped him to get a new one. He was creative and brazen. His self assurance carried him through the thinnest of times in getting caught.

In online marketing it’s not only okay to get help, it’s actually a much better method than trying to go it alone. And of course creativity is not only necessary, I would argue that it is required to succeed online marketing. You can’t expect to do the same thing that everyone else is, and be super successful.

5: Don’t pay if you can get paid instead

Frank would stay in hotels for free with the charge going to the airline. Then in the morning before he left, he would get a personal check cashed at the front desk because the hotels had agreements with the airlines to honor employees’ personal checks.

This got me thinking… how can I get the services I use for free, and even get paid to use those services? One great answer is to become an influencer and promote the service to others. Another method is to offer the service to others myself, outsourcing it and keeping the difference as profit.

Be creative and resourceful. Look at things differently and ask yourself how you can make something work better, more efficient or redesign a process or program to make more money.

Here are a few of the top strategies to capitalize growing your business by providing high-value to cusotmer to help them increase traffic, leads and sales.

Provide opportunities of programs or resources with tremendous savings.

  • Every business needs Traffic. Provide a great opportunity to grow traffic and pile on bonuses to multiply the value.

  • All online businesses should maximize SEO to the fullest. Get great SEO tools here for an incredible $5 and a one-time fee.

  • Tracking is a must to know what works and what doesn’t. Get tracking plus, link shortener, split testing, filters, social media shares, domains and more. And all for a low, one time payment. Say goodbye to monthly subscription costs.

  • Or provide a HUGE value of Over 7 Million + Searchable Media Assets, where you can easily search, create, edit, convert, upload, download and share graphics, images, icons, vectors, gifs, logos, avatars and ecovers with just a few clicks. This is an incredible media platform for an even more incredible low price!

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Chat GPT AI will be key to Marketing Growth in 2023

6: Crime pays but there’s a big price

While Frank made $2.5 million in the 60’s and early 70’s, he paid a heavy price by continuously having to be on the run all the time for 5 years. He says he was lonely and despairing, and I have to think it was almost a relief when he was finally caught.

I like to sleep at night, I don’t want to be on the run and I like to have friends, so I keep everything 100% above board and legal in my businesses.

7: Delegate your work

When Frank passed himself off as a doctor, he was supervising 7 interns on the midnight to 8am shift. Frank knew absolutely nothing about medicine, but he knew how to delegate. When a patient came in he’d ask the first intern, “What do you think?” The first intern would give a diagnosis and what he thought was the right treatment. Frank would then ask the other interns if they concurred. If they did, he would tell them to go ahead and do it. Ironically, Frank became one of the most respected residents because he was the only one that ever allowed the interns to do anything.

Not sure how to do something? Want to have someone more knowledgeable than you do it for you? Then start delegating. Hire outsourcers, a virtual assistant or whatever you need to get the job done properly.

And keep in mind for your customers that you need to provide them great opportunities to do the same. Maybe you don’t offer services or outsourcing, but you certainly have the solutions to some kind of problem or can provide value in one way or another.

Marketing Lessons include to delegate

8: You don’t need certificates or permission to achieve success

Frank created phony credentials that allowed him to take the bar exam in Louisiana. He studied for 3 or 4 months, legally passing the bar on his third attempt. He got a job as corporate lawyer on the attorney general’s staff and worked there for a year, winning a number of cases. That’s a pretty remarkable achievement for someone who didn’t even finish high school.

I’m not sure if the lesson here is that anyone can become a lawyer, or that (as Johnny said) he could have ended up prosecuting himself.

Maybe it’s that you don’t need fancy credentials and years of overpriced schooling to realize your dreams. You don’t need someone else’s permission to be successful, either.

What you do need is focus, tenacity and the belief that you can do it.

And you need some of lesson #1 and #2 confidence and experience, or experience and confidence. Potatoe, potato. You need them both. And the best way to get them is to be ever relentlessly in pursuit of finding ways to provide true value.

9: Build marketing lessons on what you already have

Frank now has his own firm, doing consulting work for large corporate banks and departments stores, teaching them how to not get ripped off.

Whatever your specialized skill, there’s a good chance you can monetize it. What are you good at? What do you know more about than 99% of people? And who is willing to pay you for that information? If you can answer those questions, you have a viable business idea.

And we are all different, and have different specific strengths and skills. If you haven’t already, perform a full self-assessment. An honest self assessment will highlight your strengths and best skills and abilities, while noting your areas that you do not excel in. Those areas are equally important so you know how to find support, tools or sources to fill in any gaps as needed.

Find the tools and resources that help make doing things faster, easier, more efficient or lower costs.

10: Spell it out for your customers

One day in Frank’s consulting business he wanted to test a client’s store personnel. Buying a small item, he wrote a check with his name on it for $10 and gave the clerk the store manager’s driver’s license as I.D. The clerk accepted the I.D. with no problem whatsoever, even though the store manager looked nothing like Frank and the names didn’t match.

You might think your customers understand things or see important details, but unless you spell it out for them, there’s a good chance they will completely miss it.

Don’t assume your customers know why your product will give them the results they seek. Lay it all out for them, step by step, to ensure they miss nothing.

Here are some crystal clear examples that you really need to check out:

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The opportunity for marketing growth is everywhere

And we believe we can provide some of the greatest value online for incredibly low prices. And we are gonna dump in ton of high quality giveaways to help you with your business.

I hope you found value in this article, and this incredible value offerings I have highlighted for you. We are in the process of launching a new business with a business partner who brings more resources and funding which will allow us to grow and scale more quickly. It has taken a lot of time and money to get to where we are today. Tremendous progress has been made and we are so excited about what we have been able to put together and so much more to come.

So please share my post, and these value offerings. There are going to be a lot more like this in the future, and we are excited to continue to unveil more value each and every week. And the more we can share and grow, the better value we can provide to all, as larger numbers offer better buying power.

In closing, I will share one last thing: Frank was gifted at acting like the person he wanted to become. What if you act like you are already super successful and have a thriving business? Sometimes a great attitude and a little optimism can go a long way.

As they say, be like the person you want to become and you will become that person.

So until next time, be tenacious toward your goals. And keep an eye out for more great value and watch for our new store opening soon.

To your success!


davesethonline.com/blog  online resourcesmemberships 12-day training traffic

Updated 3/23/2023