Think about how a woodpecker spends EVERY DAY of its life. The woodpecker must peck, peck, peck away all day and every day looking for food. It’s a matter of survival. The woodpecker doesn’t peck frantically for a few hours then take the afternoon off to snooze on a comfy branch.
Nor, does it peck frantically for one week straight to fill his tummy, then take a 2-day break snuggled up in its nest. Instead, it pecks away continually, rain or shine. If it doesn’t find food in one place, it’s off to the next tree to find a tasty morsel.
And the woodpecker can’t give up when the first 4 trees have no bugs, throw its wings up in the air and say I quit!
The woodpecker knows what you need to know for internet marketing: survival requires continuous pecking. In your case, your success is 100% dependent on your continuous pecking strategies for the survival of your business.
In my line of work, I talk to marketers, entrepreneurs, and home business operators every day. Just like in all walks of life you have all kinds of personalities from a variety of backgrounds and skills. The backgrounds are diverse, but they all bring one thing to the table in common. Essentially, a dogma of what they can (or are willing to) do TODAY to build their business.
I am always amazed at how people approach building their home business or business opportunity. Some will tear into it like a dog on a bone for a month, then give up and I never hear from them again. Others will study, analyze, learn, listen, think, and digest but will never actually DO anything. Some will find fault or make the most ingenious excuses for why they are unable to run their business.
Then there are my favorites… these are the woodpeckers.
These are the people that give 100% effort to building their business EVERY day. Like the woodpecker they peck away at the daily required tasks of building their business to call prospects, promptly reply to email, promote their business, take care of customers, generate leads, build their mailing list, generate traffic, network with others, solve problems as they happen, plan, and prepare, and the list goes on.
If one strategy is not producing results, they peck away trying to find a more productive outcome, or they peck at another approach, a new angle, a new offer, a new promotion, or new goals. They are not content to give up.
They don’t try to do everything in one day; they work every day, steadily and consistently, pecking away at their goals. Like the woodpecker, they know not to overextend themselves and try to climb too many trees in one day. Instead, they peck away daily at the necessary tasks, being sure to maintain a balance with other important aspects of their lives.
The Woodpecker’s attitude is a realistic one, it must search out food every day to survive and feed itself and it’s young. No one is going to show up at his nest every day and hand over the bugs.
The wise entrepreneur also has a realistic attitude, he or she may not want to do a certain mundane task but knows it is necessary, even a requirement, of building a successful business. They know that they must work to earn success.
For our feathered friend the woodpecker, some days the worms may be juicier and more plentiful than others. But often, the tasty worms are hard to come by and only the bitter bugs are available. Some months there will be more plentiful and larger bugs than other months, but the woodpecker keeps on pecking away.