Here’s Why Paying For Your Traffic Can Be A Smart Move
There are so many success stories you will hear about businesses making it big on the internet. The troubling thing is, for all the success stories, there are likely tenfold or even more likely a hundredfold of stories contradictory to theirs. These are the business that have not been successful. Many have launched a business enterprise that is internet based, however only a handful truly succeed.
So, is this through luck? Well no, not at all. Of course, a little good luck always helps, but it takes good business sense, a whole lot of planning, (i.e. a good business plan) and a just plain hard work. Most importantly, it takes a deep seated, gut instinct and desire to succeed, the determination to learn and the willingness to invest in a lot of hard work and some money.
The Very Basics: targeted site traffic and membership site traffic
Traffic is “it”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk-in customer. The more traffic you have the more people would be able to sell your products to.
But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that have potential to buy your products. It’s just statistics, or to use a sports analogy, “shots on goal”. The more shots you take, the better the chance of scoring…. Even if you’re a bad shot.
But how do you get traffic – traffic scaled large enough that can make a difference? Most of the big companies and corporations generate traffic by the tens of thousands a day and an even if a small 8-15% converts, (buys), a small percentage is enough to really add up. And conversions vary tremendously depending on the type of ad, the market and timing, event, or season.
So of those businesses that do go on to become successful, many of these success stories get a majority of their traffic from paying others, or buying ads. Yes, that’s right; you must spend money to make money. Advertising is the key. The more traffic you have, the better opportunity for sales. Generally speaking, that is. There are big differences in the type of traffic, and finding buyers for your products, services or whatever you’re selling. (That is another article for another time).
While there are many ways that can get you advertising for free, this may not generate the same type and kind of leads as those through a more targeted paid. There are also differences in free traffic vs paid targeted traffic that I will get into more detail in another article. For now, let’s just focus on a few sources for paid advertising.
The Value of Searches
Searching is the easiest and fastest medium in finding what a person needs on the internet. Search engines are extremely valuable as they provide a vital service that we all use. Everyone knows the value – we have all used search engines to find needed information……
How to fix something, how to make or cook something, DIY help or projects, where to find something, or for learning just about anything. And on and on. And for the purposes of this discussion, all sorts of relative buying information. What, where or how to buy. Buying reviews, bonuses, discounts and coupons are big! And a great source for SEO.
Search engines are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. So of course, it is easy to understand why so many companies pay to advertise with these search engines.
Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you optimize the chance that they will visit your site. While search engine optimization is a cheaper and low-cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks. SEO generally take more time. It can be very beneficial and successful, but just plan to take more time. Purchasing advertising is more immediate and direct.
When you pay for your advertisements, it is paying for your traffic. This may not sound like a great idea, but depending on your results, you may have a payoff or ROI (return on investment) that indicates differently. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day. So, the key is finding the right kind of paid advertising that converts to sales for your goods or services.
Paying to Increase Your Traffic
A typical type of paid traffic is when you are charged with the number of hits a link gets when your ads is clicked, called pay per click. Another type of advertising is when you are charged with the number of times your ad shows up as page views when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment. Again, that’s getting into SEO and is a whole article, (or rather book) on its own.
And I will post again with more about paid ads on social media. Of course, Youtube and Facebook are the biggest players, but there is a whole lot of opportunities out there. It all depends on your niche, audience, and budget. There are specific methods for marketing using Facebook Groups and Business pages as well. For example, I use a closed group to advertise and recruit 300-500 members for a 12-Day Challenge and Training, present the high-ticket offering and then close and clean the group out. Then repeat. Just another method of paid traffic. More on that later.
Paying for traffic is a deep subject. When done correctly, with diligence and strategy, paid traffic can be very profitable. However just the opposite is also true. If not done correctly, and just “wingin’ it” and hoping for luck will likely end up having less than satisfactory results and a poor ROI. So don’t go into paid traffic with a haphazard attitude. Learn as much as you can. Some sites have a wealth of information about traffic. For example, here’s a free pass to access a traffic club. You work hard for your money, so take time to learn the ins and outs of paid traffic before you leap. A few hours of research will be well worth your time, (and $’s).
Till next time,
To your success,
PS: For a limited time you can get a free report showing how to get floods of free traffic to your sites. Simply visit the Traffic Generation Club, and download the report