If you’re an affiliate marketer who plays it smart, you’ll follow the successful marketers. Watch the 2023 marketing trends.

Here are 9 affiliate marketing trends to look out for in 2023:

1: More Focus on Mobile

With more and more people using their smartphones and tablets to access the internet, it’s no surprise that affiliate marketers are going to be focusing more on mobile in the coming year. This means creating more mobile-friendly content and ads, as well as making sure your website and products are mobile-friendly.

2: More Video Content

Video is a very popular format, and it’s only going to become more popular in the next year. Affiliate marketers are going to be creating more video content, whether it’s in the form of vlogs, product reviews, or educational videos.

Become a regular creator of video content with a stellar reputation and you can gain a loyal following who snap up your recommendations solely because you are the one recommending the product.

3: More Influencer Marketing

Influencer marketing is when you partner with someone who has a large following on social media or elsewhere online. This can be a very effective way to reach new people, and it’s something that more affiliate marketers are going to be doing in the coming year.

Social media influencers have altered the marketing landscape to a significant degree. For example, 15% of Gen Z’s have purchased an item based on the recommendation of an influencer within the last 6 months. Influencer marketing of all kinds generates 10 times the return on investment of traditional banner ads.

If you can see your way to becoming an influencer in your niche, then now is the time to start building that audience. Returns in the first few months will be skimpy but keep at it and you can reach a point of critical mass where the number of followers you have begins to double every couple of months. A year or two from now you could have a significant number of followers and a tidy six figure income from your efforts if you stick with it through the initial lean months of getting started.

4: More Use of Social Media

Social media is a great way to connect with potential customers and promote your products or services. Affiliate marketers are going to be using social media more in the coming year to reach new people and promote their offers.

5: More Focus on Content Marketing

Content marketing is a way to attract attention and interest in your products or services by creating articles, blog posts, infographics, and other types of content. This is something that more affiliate marketers are going to be doing in the coming year as they focus on attracting new customers.

6: Entry in the Metaverse

As we get ever closer to a virtual tomorrow, affiliate marketers who position themselves to take advantage of the metaverse can see significant growth. Consider in-game advertising, digital transactions and immersive marketing as possible affiliate strategies for 2023.

You might promote virtual products, become an avatar or even create your own virtual world. Even traditional companies, such as clothing and accessories are allowing customers to purchase digital versions of their products within games.

7: Voice Search is on the Rise

Mobile devices account for 50% of affiliate marketer’s traffic, and many of us already use voice search. Long tail SEO will be the best way to capitalize on this trend. Do your keyword research to discover what your potential customers are looking for when they use voice search and act accordingly.

8: Podcasting will Continue to Grow

More and more brands will want to grab a piece of the podcasting pie in 2023. Your best bet is to create your own podcast with a long-term strategy to build a large, loyal audience who purchase based on your recommendations.

Work with product owners to get special deals for your listeners and advertise this special deal at the beginning, middle and end of your podcast. Place a time limit on the deal to create urgency or limit the offering to create scarcity.

9: More Recurring Income

As more and more affiliate marketers become savvy to recurring income, we will see an explosion in the promotion of products that continue to pay over a longer period of time. For example, promoting a software or service that charges by the month and therefore pays the affiliate monthly, too.

If you have the choice between promoting two programs that are similar but one pays one time and the other pays monthly, consider going with the monthly payments.

And if you choose to expand your affiliate efforts into creating your own product in 2023, by all means make it something that will continue to give you profits for months to come after the initial sales is made.

I’m using constraint here to stay off my soap box. My regular readers know how I continually pound the table about recurring, or passive income streams. Those marketers that are most successful have mastered this model and leverage recurring income to the maximum extent possible.

Now here’s a passive gold nugget. I try to share a few to keep readers coming back.

This gold nugget starts with a ton of great premium internet marketing tools being given away. Yep, free giveaways. A whole bunch. Like over $1 million in giveaways. But it gets better. Keep digging on this one. Go beyond the freebies. Of course, certainly sign up for them, but the value is deeper.

I’m dedicating a ton of time to this right now and I invite you to dig into it and understand it. This is a mega passive opportunity!

Let’s continue with more of the questions that I have been receiving.

Will affiliate marketing ever rule the world?

This question threw me. If you take it literally, then no, I don’t think it will. To rule the world you need world leaders. To elect them based on recommendations from affiliate marketers, well, most election systems already do something like this. People and publishers recommend this candidate or that candidate, and I suppose that could be called affiliate marketing.

Figuratively, I don’t think it will rule the world, but it will continue to grow. While businesses can drop millions of dollars in advertising, many of them would prefer to pay on a performance basis only. If a sale is made, they pay. If there’s no sale, then they don’t pay. It’s a pretty good system for businesses because they don’t waste money on advertising that doesn’t work.

And it’s a great system for affiliates because we get to make money on products we didn’t create and don’t own.

What are the best niches and sub niches for beginner affiliate marketing?

There are so many to choose from, and of course you will sometimes overlap from one subniche to another. For example, if your niche is computers then you will likely also be in the digital notebooks and webcams as well.

If you’re new to marketing, you’ll find it’s easier to work in a niche other than the online marketing niche. You won’t yet have the credibility of an experienced marketer because you don’t have any experience in marketing. Starting in this niche is like starting college as a professor without ever taking college classes.

Once you’ve established yourself in another niche and you’re making a six-figure income, that’s the time to enter the online marketing niche and teach others are how to be successful, too.

I’ve created a list below to get you started. Keep in mind that any niche you choose needs to be profitable for you with an audience you can easily reach.