Dave Seth Online

Dave Seth Online -

Killer Content Strategy can Double Subscribers and Sales in 7 simple Steps

When I finally implemented a content strategy for my own business, it far exceeded my expectations and more than doubled the number of leads and sales I received from my content marketing efforts. The results were incredible.

You’ve probably heard of content strategy before, but what is it really? And how can it save you time and effort?

Your content strategy is the plan you develop for what kind of content you will create, how you will distribute it, and how you will manage it over time.

Content Strategy is a big part of Content Marketing
Content Strategy can double subscribers and sale

In other words, it’s a way to make sure that your content is optimized for growth.

When you take the time to develop a content strategy, it can save you months of time and effort. A well-thought-out content strategy will help you focus your energies on creating content that is aligned with your business goals and audience needs.

When done right, a content strategy can definitely help your business and your bottom line.

Here’s how:

1. A content strategy will help you save time.

If you’re constantly creating new content without a plan, you’re wasting time. A content strategy will help you determine what type of content to create, how often to create it, and where to distribute it. This will save you time in the long run.

2. A content strategy will help you generate more leads.

Lead generation is all about getting your content in front of the right people. A content strategy will help you identify your target audience and create content that resonates with them. This will help you generate more leads and convert more prospects into customers.

3. A content strategy will help you increase your sales.

When you have a plan for your content, you can track its performance and adjust your approach accordingly. This will help you improve your conversion rates and drive more sales.

Quality Content Strategy equals more sales
A great content strategy can vastly improve your bottom line!

4. A content strategy will help you scale your business.

If you want to scale your business, you need to have a plan for your content. A content strategy will help you create a system for producing and managing your content. This will make it easier to scale your business without sacrificing quality.

A step by step approach to creating your own content strategy:

1. Define your business goals.

The first step in creating a content strategy is to define your business goals. What are you trying to achieve with your content? Do you want to increase brand awareness, drive traffic to your website, or generate leads?

For each of your goals, test to find which types of content perform the best for that goal.

For example, some people won’t even know they need your product until you educate them on their problem and how your product solves it. The content you write in this case will be a lot different than if people already know they need a product like yours, and you just need to show them why yours in the best one for them.

2. Know your audience.

Another important step in creating a content strategy is to know your audience. Who are you creating content for? What are their needs and interests?

Consider the demographics of your target audience such as age, gender, education and experience.

Create a buyer persona of your idea prospect and then target that person. According to Groove, using buyer personas make websites 2 to 5 times more effective as well as improving the user experience.

Find your prospect’s interests, their problems related to your niche and what they are complaining about. Go to sites that sell similar products and see what people say in the reviews, both positive and negative. Check out forums, social media, niche groups and anyplace where your ideal prospect hangs out.

The more you know about your prospect, their problem, their desires and their objections, the better you can craft your own messages.

creative content strategy is all inclusive, yet unique
A creative content strategy is all inclusive, yet unique.

3. Decide what type of content you will create.

Once you know your business goals and audience, you can decide what type of content you will create. Will you create blog posts, video content, or podcasts? What format will your content take? The type of content you create should be based on your business goals and audience needs.

4. Choose your platforms.

Find out where your ideal prospects hang out and then reach them where they are.

If your prospects are on Instagram, then that’s where you go. If they are on LinkedIn, then you know where you need to be.

If you’re unsure, you might need to do more research or simply test one platform against another until you find the right fit.

5. Create a content calendar.

Once you know what type of content you will create, you can start to develop a content calendar. This will help you plan and schedule your content so that you can stay organized and consistent. A content calendar will also help you measure your success over time.

Ideally you want to take your prospect through a buyer’s journey that results in a sale.

One of the most common buyer’s journeys looks like this:

  • They discover your business through social media, a blog or a video
  • They join your email list and or visit your site
  • They find out more about your product and if it’s right for them. They also look at reviews and ratings.
  • They compare your product with your competitor’s product
  • They purchase

But if possible, you want your product to be perceived as having no competition at all. This way you will eliminate comparisons with competition, removing that step in the buyer’s journey and getting to the sale that much faster.

6. Promote your content.

Promote your content once it’s created. Share it on social media, email it to your list, and make sure it’s easy for people to find. The more people see your content, the more likely it is to achieve your business goals.

Be sure to keep your content updated as well. Old, outdated content is not going to help you and in fact it can even turn people away from you.

7. Run a content audit.

This is where you will analyze which content is bringing in the most traffic, which content is converting to the most subscribers and which content is bringing in the most sales.

It’s possible that one piece of content will bring in 1,000 new subscribers but none of them will purchase, while another piece of content will bring in only 100 new subscribers and 7 of those will purchase. It’s important to analyze not just which content brings in the most eyeballs and the most subscribers, but also which pieces result in the most sales over time.

Double down on the content that is converting and stop wasting time with content that isn’t working.

Mediums you could use to share content:

Written content:

Content Strategy written content

Visual Content:

  • Imgur
  • Instagram
  • Pinterest
  • SlideShare
  • Snapchat
  • StumbleUpon

Content Strategy Hosting
NameCheap Huge Discount – All-in-One Bundle Domain and Webhosting January Special Only!

Video Content:

  • Facebook Watch
  • Instagram Reels
  • TikTok
  • Twitch
  • YouTube

Audio Content:

  • Apple Podcasts
  • Google Podcasts
  • Pocket Casts
  • Spotify
  • Stitcher

Audio Content:

  • Apple Podcasts
  • Google Podcasts
  • Pocket Casts
  • Spotify
  • Stitcher

Types of Written Content:

Types of Written Content:

Types of video content:

Interactive Content:

  • Contests
  • Games
  • Polls
  • Quizzes

Creating a content strategy is worth it because it provides you with clarity and makes it easier to know what kinds of content are going to bring you the greatest return for your time.

Instead of randomly posting odd bits of content as you think of it, you’ll be able to focus on exactly the types of content that do the most work to bring in the most sales.

Learning to build and use my own content strategy more than doubled my sales in a very short amount of time, and I’m confident it can do wonders for your business as well. And a well-thought-out strategy will save you time and effort in the long run and help you create only content that is aligned with your business goals and audience needs.

content strategy campaign
Once you have completed your content strategy campaign, you can relax knowing you have a path.

And one final benefit. The work is well worth it. The peace of mind that you have knowing that you are organized, prepared, and going down the right strategic path helps you rest easier and sleep at night.

The sooner you create, compile and execute your content strategy campaign, the sooner you will know your on your chosen, strategic path, and not meandering as the wind blows. Then kick back, pat yourself on the back and relax.

Speaking of relaxing, today is Freebie Friday! Below is my awesome freebie of the week!

Beginner Affiliate Marketing Course

  • One of our best all-inclusive courses for beginners!
  • 10-hour course
  • Lectures: 137
  • 4.5 Star Rating with 2288 Reviews
  • Use Coupon Code “NEW-MEMBER-SPECIAL-FREE” at checkout to receive a 100% discount!

Happy Freebie Friday!

P.S. These are my top personal value recommendations:

  • the most profitable business model I have ever used; it’s my best income generator (Click Here)
  • Incredible lifetime pricing opportunity for this All-in-One platform, offered now for a limited time (Get it here)
  • The best tech, high-ticket offer available. This exploded my affiliate business and traffic. Great for beginners and established. (Click Here)
  • Don’t have a product? Here is the fastest, easiest way to get your very own high-quality products. 8X my products in 2 months.  (Get Yours Here)
  • Email platform gone wild! I have had for 8+ years and it’s as good as any all-in-one platform – incredible value and what it can do. Get free-forever.

Category: Uncategorized

Your email address will not be published. Required fields are marked *

*